Are you having trouble driving traffic and clicks to your website? If yes, then one of the reasons could be because of low organic CTR (click-through rate).
When users don’t click on your link in the organic search results, you won’t generate traffic. This results in fewer leads, low sales, and might affect your search rankings.
That’s why it’s important to get as many people as possible to click on your link. In this article, we’ll show you effortless ways to improve CTR in 5 minutes or less.
How to Find Keywords and Pages with Low CTR?
The first step towards improving your website’s CTR is checking its current status. By looking at the CTR of different keywords, you can identify terms and related pages that need improvement.
And the best way to check your current CTR is by using MonsterInsights. It’s the best Google Analytics plugin for WordPress and displays search console reports right inside your dashboard.
To view the search console report, navigate to Insights » Reports and then select Search Console from the top menu.
From the report, you can see the top Google search terms and their clicks, impressions, CTR, and average position. You can then pick keywords that are ranking in the top 10 Google search results but have a low CTR.
By boosting their click-through rate, you can increase your traffic in an instant. Ready to find out how you can improve the CTR? Let’s look at some quick and simple tricks.
Tweak Your Title to Increase Click-Through Rate
When a user performs a search on the web, the first thing they’ll read is your title. Getting your headlines right will give you an instant surge in CTR. Here’s what you can do:
1. Use Power Words in Titles to Spark Emotions – Titles that bring about an emotional response have a higher chance of getting clicks. You can use different power words to capture emotions like greed, anger, curiosity, or fear in your titles to boost your CTR.
2. Add a Year at the End of the Titles – By adding the current year at the end of the title shows that your content is up to date and will work right now.
3. Use Numbers to Create an Impact – Numbers are great at grabbing user’s attention and improving CTR. They help your website stand out from the rest. You can use numbers in different ways, like show the number of items in a list post, add percentages, display steps of tutorial and more.
4. Create Multiple Headlines – Come up with at least 3 – 5 titles for your post and then select the one that fits the best. You can also check these viral headline examples to come up with CTR boosting titles.
5. Test Your Headlines – After coming up with a bunch of titles, you can test each headline using tools like IsItWP Headline Analyzer. It gives you an overall score and points out areas of improvement, like headline length, emotional words, and sentiment.
6. Keep Your Title Lengths Under 65 Characters – If your titles exceed the character limit (65 characters), search engines will cut them off from the end. Incomplete titles fail to capture users’ attention and result in low CTR. So, make sure your headlines are within the limit.
7. Use Keywords in Titles to Create Relevance – By adding your main keyword, your title becomes relevant to the searcher. Not only does it help in ranking, but you have a better chance of getting more clicks.
8. Try Adding Bracket Clarifications in Your Title – A study by HubSpot showed that adding a bracket to your title can boost your CTR by more than 38%. You can add bracket clarifications at the end of your title to show the type of content visitors can expect when they click on the link. For instance, you can specify that the link contains an infographic, tutorial, video, etc.
Improve Your Site’s Description and URL for Better CTR
While titles play a big part in boosting your CTR, there are other things you should also take care of. In the next section, we’ll explain ways on how you can improve the way your website looks on the web, so people click on it more often.
9. Optimize Your Meta Descriptions – Your meta descriptions explain to users why they should click on your link. And just like your titles, use an emotional hock, use your keyword in the description, and stay within the character limits (usually 150 – 160 characters).
10. Make URLs Descriptive and Easy to Read – When you have symbols, numbers, and special characters in your URL, it doesn’t tell what’s the post is about. That’s why it’s important to make your URLs easy to read, short, and descriptive so people know what’s in store for them and they click on your link.
Here’s what a bad URL looks like:
Instead, try creating one that explains the purpose of the page so that you can improve your CTR:
11. Use Yoast SEO Plugin for Preview – You can also take the help of Yoast SEO plugin for WordPress to create and preview your title, description, and URL. The plugin shows how your website will look like on the search results. It also displays a bar below your SEO title and meta description to indicate you’re within the character limits.
Optimize Your Content for Featured Snippets
With search engines like Google showing different infoboxes and featured snippets, finding space on the research results is getting tough.
But what if you can make your website appear in featured snippets? You’ll see a spike in CTR and traffic. Let’s see how you can capture these snippets to improve your CTR.
12. Identify Featured Snippet Opportunities – Using different SEO tools like Ahref, you can enter the keywords you handpicked using the MonsterInsights Search Console report.
Then see which keywords have a featured snippet in the search results. For instance, if you enter the keyword, best WordPress SEO plugins, Ahref will show you a preview of the top 10 results, including any snippets.
13. Create Content Type That’s Showing in the Snippets – Search engines show 4 types of snippets (paragraph, lists, tables, videos). After finding which type of content is shown, you can optimize your content for featured snippets. For instance, if a list is displayed, you should also add a list to your post.
14. Add Short Summaries of Your Posts – Adding a summary of 40 – 50 words of your article or listing down items as bullets help search engines use your content for featured snippets.
15. Include the Keyword and Questions as Headings – Another way of capturing featured snippets is to use the main keyword or question as a heading and then create a recap of your posts.
16. Use People Also Ask to Answer Common Questions – Google displays a list of questions under People Also Ask section for different search terms. If your content can answer these questions, you can improve the CTR of your site.
To capture these boxes, write short 40 to 50 words answers and include the questions as headings. You can also add a FAQ section in your post to include these questions.
17. Add Long-Tail Keywords for Video Snippets – You’ll find video snippets in many how-to queries. To optimize your videos for featured snippets, you can add long-tail keywords in the descriptions so they have a better chance of being picked by search engines.
18. Format Your Content Using Relevant Tags – If your content is well-structured and formatted, search engines like Google will easily use them as featured snippets. To organize your content, use tags like <table>, <ol>, <ul>, and <li>.
19. Use HTML Tags for Featured Snippets – Google recently announced 4 HTML tags that you can use to control the part of the content you want to display in featured snippets. These include:
- “nosnippet” – this meta tag will specify that you don’t want any textual snippet
- “max-snippet:[number]” – it tells the search engine the maximum character length of the text you want to show
- “max-video-preview:[number]” – if you have a video and want to display it in a snippet, then using this tag you can specify the maximum duration in seconds to preview the video
- “max-image-preview:[setting]” – you can also display images in the snippet preview by specifying the size of the image as either none, standard, or large
Display Sitelinks to Boost Your Site’s CRT
Sitelinks are sub-listings that appear on the first result in the search engine. These are other links to the same website and help users to navigate around the site. Here are the sitelinks that appear when you search MonsterInsights:
Sitelinks can skyrocket your CTR. Sadly, Google sitelinks are automated, and there is no direct way of displaying them. But there are few ways to increase your chances of showing sitelinks and improving your click-through rate.
20. Include a Table of Contents – By adding a table of contents in your posts, you are helping Google’s algorithm to understand different sections of your page and display sitelinks. It also helps improve your page’s user experience.
21. Use Informative and Compact Anchor Text for Internal Links – Another way of showing sitelinks to your site is by using anchor text and alt-text that’s informative, compact, and doesn’t have repetition. It makes it easier for Google’s algorithm to pick up these anchors and display them as sitelinks.
22. Implement Structured Data (Rich Snippets) – With the help of structured data or rich snippets, you can show additional information on search engines through sitelinks and increase your click-through rate. That said, implementing structured data is a bit technical. But you can easily get started with a guide on how to use rich snippets in WordPress.
Additional Ways to Improve CTR
Now, let’s look at some additional tips and tricks you can use to improve the CTR of your pages and keywords.
23. Move Your Site to HTTPS – To gain the trust of visitors and increase your CTR, you should get hold of SSL (secure socket layer) certificates and move your site to HTTPS.
Old HTTP websites are no longer secure and can lower your CTR as users won’t trust clicking them. You can get SSL certificates from different authorities or even from your hosting provider.
24. Run Retargeting Ads to Increase Awareness – Users that are familiar with your website or brand are more likely to click-through. To increase awareness, you can run retargeting ads to visitors and boost your CTR. You can use Google Adwords, Facebook, and other social media platforms to run retargeting ads.
25. Optimize for Mobile – With 95% of all organic searches in the US coming from mobiles, it’s important that your website is mobile optimized. If your site doesn’t function properly on mobile, visitors will hit the back button and you’ll risk the chance of low CTR.
26. Localize Your Site – By localizing your content, you can increase your site’s exposure and relevance. Using MonsterInsights real-time report, you can find out which country and city send in the most traffic at different time intervals.
Then incorporate the city or country name in the keywords, title, heading, or within the content to make it more relevant to your visitors while boosting your CTR.
27. Improve Website Loading Speed – Let’s face it, no one likes a slow loading website. If your website doesn’t load in time and a visitor goes back to the search results, the click doesn’t count.
By improving your website’s loading speed, you are providing a quick user experience to your visitors, which results in boosting your click-through rate.
Final Words: Revisit MonsterInsights Search Console Report
After you’re done adjusting your title, description, URL, and optimizing your content for featured snippets and sitelinks, revisit the MonsterInsights Search Console report to see any improvements in CTR.
You can use the report to compare your click-through rate before you made any changes. It will help you shortlist the pages and keywords that improved and that need further attention. You can then try out different tricks listed above to better their click-through.
We hope you liked our guide on effortless ways to improve CTR in 5 minutes or less. You can also look at our guide on the beginner’s guide to custom dimensions in Google Analytics.