Do you ever feel like your website’s analytics are hard to understand? How do you take that data and make decisions about what to do next? That’s where Google Analytics segments come in handy. They let you divide your data into smaller, more manageable groups based on demographics, behavior, and traffic sources. Think of it […]
If you’re running Meta (Facebook) ads to promote your products, services, or content, installing the Facebook Pixel is crucial for tracking conversions and understanding how your ads are doing. But how do you install it on your site? How do you add your Facebook Pixel to Google Tag Manager? There are multiple different ways to […]
Are you trying to add Google Analytics to your WordPress site but can’t decide between MonsterInsights vs. Analytify? MonsterInsights and Analytify are great tools that link your site with Google Analytics and offer unique tracking options. However, they do their jobs differently and offer different features. In this comparison, we’re putting MonsterInsights vs. Analytify to […]
Are you on the lookout for the top email marketing best practices to boost your skills this year? You’ve landed in the perfect spot! Since the effectiveness of your email campaigns plays a big part in your online success, it’s vital to get it right. But how do you ensure your emails stand out and […]
If you’re in the digital marketing space (or want to learn how to be), it’s incredibly important to understand digital marketing analytics. Digital marketing analytics gives you all the data you need to see how your business or organization is doing online. Plus, without digital marketing data, you’d have a really hard time making the […]
If you’re active on social media platforms, you’re probably wondering if the work you put in is actually paying off. To find out, you’ll need to find the best social media metrics to track and keep an eye on them. However, when every social media site provides different analytics, it’s hard to figure out what […]
Whether you’re on the marketing team at a big corporation, a team of one blogger running your own website, or anything in between, you should definitely learn how to increase organic traffic to your website. Why is organic traffic so important? Well, you don’t have to pay Google to get it, it sends people to […]
Do you want to grow your eCommerce store this year? Do you want to get more traffic and more sales? You’re in luck — we’ve got 25 crucial eCommerce growth strategies that you can use to increase your revenue as quickly as possible! The key to growing your store isn’t just about getting more traffic. […]
If you run an online store, abandoned cart recovery is definitely something you should think about. How can you get more of your shoppers to finish their purchases and complete your shopping funnel? Thankfully, there are a few really awesome strategies you can use to remind shoppers to finish their transactions. Try a few of […]
Are you wondering how to rank your website in the top positions on Google? If so, you’ve probably come across the term “domain authority”. What exactly is domain authority, and how do you increase it for your website? For anyone working on SEO (search engine optimization), it’s important to know that domain authority is not […]
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