If you follow along with SEO news and best practices, you might have seen the term “cornerstone content” used. It sounds like a fancy SEO term, but what does it actually mean? And how do you create cornerstone content? There are a lot of SEO tips and tactics out there, and it can take effort […]
5 Surefire Ways to Get a Google Answer Box
Wondering how to score a Google answer box (also called a featured snippet) to dominate some search results and drastically increase your impressions and clicks? Getting featured in Google answer boxes is an excellent way to get more traffic to your website. Capitalize on that increased traffic to increase your sales and revenue! The more […]
5 SEO Analytics and Reporting Tips to Boost Organic Traffic
Are you wondering how to boost your organic search rankings and get more traffic using SEO analytics and reporting? With the right SEO analytics, you can measure your website’s current SEO success and come up with informed ways to drive more traffic and continue growing your business. In this article, we’ll show you which Google […]
11 Best Free SEO Chrome Extensions to Install Now
Are you looking for the best free SEO Chrome extensions that you can use to monitor your site’s SEO, perform keyword research, check in on your competitors’ rankings, and more? There’s an overwhelming number of SEO extensions out there! Many have a different focus, like keyword rankings or competitor research, but many have similar features. […]
GA4 Enhanced Measurement Guide (+ Alternatives)
Are you working on getting your Google Analytics 4 property all set up or optimized, and you’re wondering what exactly GA4 enhanced measurement is? Or, maybe you’ve heard about how GA4 enhanced measurement is supposed to work, but you want to hear more about whether it really does what it should. In this article, we’ll […]
What is Cost Per Result (CPR) + How to Improve It
Are you running Meta (Facebook) Ads or another type of ads and wondering what the cost per result metric is all about? When you’re spending money on ads, it’s really important to understand all of the metrics in your reports so that you can work to improve them. So, in this article, we’ll dive into […]
7 Best Google Analytics Reports for Business Growth
Are you wondering which Google Analytics reports you should be looking at often to get the most important insights into how you’re doing online? Google Analytics 4 can be really overwhelming, so you’re doing the right thing by diving into some research about which reports are the best to watch for the insights you need […]
8 Proven Ways to Increase User Engagement on Your Website
Looking for the best ways to increase user engagement on your website? There are quite a few different tools you can use and tactics you can try in order to increase user engagement on your website, from publishing more content to using interactive elements and making design changes. In this article, we’ll break down 8 […]
Guide to Google Analytics Cookies & Consent in GA4
When it comes to online performance tracking, Google Analytics stands out as the top tool, offering insights into website performance and user behavior. But, do Google Analytics cookies raise privacy issues? Many website owners wonder if their site is GDPR compliant if they use Google Analytics. Do you need to ask users for consent before […]
GA4 Events: A Quick-Start Guide for Beginners
Curious about GA4 events? Have questions about what they are, how they work, how to track them, and maybe even how to create them? Google Analytics 4 (GA4) tracks users’ interactions with your website as events. While this is a useful way to figure out how people are using your site, it’s a little bit […]