Are you working on ranking your website in Google search for the keywords that’ll bring in the right traffic? If you’re wondering how to add SEO keywords to WordPress, you’re in the right place. In this article, we’ll take a look at the importance of focusing your pages and posts on a specific SEO keywords, […]
Google Analytics 4 Goals: Why They’re Gone & How to Adapt
Goals are no longer available to use in Google Analytics 4. If you’re used to Universal Analytics (Google Analytics 3), this can be pretty confusing. So, why are there no goals in Google Analytics 4, and how do you track your goals now? In this article, we’ll go over Google Analytics 4 goals and how […]
Do You Need Google Analytics on Your Website?
Are you wondering if you really need Google Analytics on your website? Should you use Google Analytics? Those are great questions. While it ultimately boils down to your own preference, there are definitely some pros and cons to using Google Analytics. In this article, we’ll take a look at a few reasons why it’s a […]
How to Write a Headline: 7 Best Practices for 2022
You’ve heard about the importance of writing great headlines, but what exactly does that mean? How do you write a headline that’s optimized both for SEO and your audience? Writing great headlines can be tricky. Luckily, with a few headline writing best practices and tools in your arsenal, you’ll get good at it quickly. In […]
How to Track SEO Rankings with Google Analytics (10 Ways)
Do you want to know if your search engine optimization (SEO) investment is paying off? Many tools that track SEO rankings can help you measure your efforts, but they can be expensive to use. This is where Google Analytics comes in handy. It doesn’t have all of the same features as some of the other […]
A Beginners Guide to UTM Parameters (And How to Use Them)
Do you ever wish Google Analytics could tell you more about your traffic, like how many clicks specific links are getting? Or how many people are converting from a specific social media ad? UTM parameters can tell you all kinds of things about your traffic from pretty much any source. Just use a special campaign […]
Top 5 User Engagement Metrics for Your Website Explained
Google wants us to pay attention to our user engagement metrics. With the release of Google Analytics 4, they removed bounce rate and added a new Engagement section in the navigation. They’re hoping users will think more about who’s sticking around on their websites, instead of who’s not. What does this mean for you and […]
SEO Analytics Reporting Tips & Reports for Business Growth
Do you want to know how to boost your organic search rankings using SEO analytics reporting? It’s not enough to measure your website’s current SEO (search engine optimization) success. Instead, use SEO reports to drive more traffic to your website and continue to grow your business. In this article, we’ll show you which Google Analytics […]
What is Google Analytics 4? Should You Use It?
What is Google Analytics 4? Should I use it? These are the two most popular questions right now about GA4 (Google Analytics 4). Google has really been pushing GA4 to both new and existing users. If you’re setting up a new property, they’ve made the Universal Analytics (Google Analytics 3) option hard to find. If […]
What is a Focus Keyword? Plus 2 Step-by-Step Examples
If you want your website to be optimized for SEO, using a focus keyword for your posts and pages is really important. Using a focus keyword will ensure that your content is as optimized as possible and ready to bring in some great traffic. But what is a focus keyword, how do you use it, […]