Do you want to measure social media ROI to determine whether your social media spending and marketing efforts are paying off? Without tracking your social media ROI, you might not know that you’re actually wasting valuable resources on strategies that don’t work. Understanding and tracking your ROI is crucial because it shows you which efforts […]
When you’re busy running marketing campaigns, it’s easy to get caught up in email marketing metrics that don’t truly reflect their success. While metrics like open rates and click-through rates are important, you should also track several other key performance indicators (KPIs) to better understand your email campaign’s effectiveness. This lets you make better, data-driven […]
Regarding web analytics tools, the choice between Matomo vs. Google Analytics is a common dilemma for many website owners. Both platforms offer robust data tracking and reporting capabilities, but there are some key differences to consider. In this article, we’ll look in-depth at Matomo and Google Analytics, exploring each solution’s unique features, pros, and cons. […]
If you want to grow your business, organization, or blog, you’re going to need to gather some website stats. Trying to grow without any data is like trying to thread a needle with your eyes closed. Is it possible? Sure, but it would be a whole lot faster and easier if you just open your […]
Do you ever feel like your website’s analytics are hard to understand? How do you take that data and make decisions about what to do next? That’s where Google Analytics segments come in handy. They let you divide your data into smaller, more manageable groups based on demographics, behavior, and traffic sources. Think of it […]
If you’re running Meta (Facebook) ads to promote your products, services, or content, installing the Facebook Pixel is crucial for tracking conversions and understanding how your ads are doing. But how do you install it on your site? How do you add your Facebook Pixel to Google Tag Manager? There are multiple different ways to […]
Are you trying to add Google Analytics to your WordPress site but can’t decide between MonsterInsights vs. Analytify? MonsterInsights and Analytify are great tools that link your site with Google Analytics and offer unique tracking options. However, they do their jobs differently and offer different features. In this comparison, we’re putting MonsterInsights vs. Analytify to […]
Are you on the lookout for the top email marketing best practices to boost your skills this year? You’ve landed in the perfect spot! Since the effectiveness of your email campaigns plays a big part in your online success, it’s vital to get it right. But how do you ensure your emails stand out and […]
If you’re in the digital marketing space (or want to learn how to be), it’s incredibly important to understand digital marketing analytics. Digital marketing analytics gives you all the data you need to see how your business or organization is doing online. Plus, without digital marketing data, you’d have a really hard time making the […]
If you’re active on social media platforms, you’re probably wondering if the work you put in is actually paying off. To find out, you’ll need to find the best social media metrics to track and keep an eye on them. However, when every social media site provides different analytics, it’s hard to figure out what […]
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