Google Analytics no longer has a Goals menu. The actions goals used to track, such as form submissions and purchases, are now called key events. Key events connect your traffic to results. Without them, your reports show visits but not which visitors became leads or customers. In this guide, we explain what goals were, why […]
Plenty of website owners have Google Analytics installed. Having the tool doesn’t answer the most important question, though: which Google Analytics metrics actually matter? We’ve worked with a lot of WordPress site owners over the years, and the same pattern keeps coming up. Google Analytics is set up, the data is flowing, but it’s hard […]
Every visitor to your website took work to earn, whether that work was writing, SEO or paid ads. So it stings when a visitor reads a line or two and leaves without clicking anything. Each of those quick exits is a visitor who might have subscribed, bought something or come back next week. Engaged visitors […]
People arrive on your website looking for something, whether they came from a Google search, an email or a link on another site. A traffic report can tell you they arrived. It can’t tell you whether they found what they came for. That gap matters because a busy page and a working page aren’t the […]
You can work a target phrase into a post a dozen times and still watch the page turn up for something you never aimed at. That isn’t a volume problem. A page that repeats a phrase twenty times can sit on page four, while a page that names its subject cleanly in a few specific […]
Marking a link nofollow takes one click. Deciding whether it needs marking is the part that stalls people. Most of that hesitation comes from what the word suggests — that nofollow stops Google from following a link at all. It doesn’t. Nofollow is a signal you send Google, not a switch you flip. That distinction […]
Your products can show up on Google Shopping without you paying a cent for the click. Whether those free listings actually send anyone to your store is a separate question, and your Google Analytics 4 reports already have the answer. The answer sits in a channel called Organic Shopping, GA4’s label for visits that arrive […]
Canada is in the middle of rewriting its federal privacy law. A bill to replace the privacy half of it is moving through Parliament — the second such attempt, after the first died without a single line becoming law. All that churn makes it easy to watch Ottawa and miss what already binds you. Most […]
Domain authority keeps coming up in SEO conversations, but most site owners aren’t sure what to do with it. Is it a Google ranking factor? Does a low score mean you’re in trouble? We’ve seen this confusion firsthand while working with WordPress sites on their analytics. Domain authority is a useful benchmark — but it’s […]
llms.txt has become one of those things everyone tells you to add — it’s in the SEO newsletters, and plugins now generate one by default. Whether it deserves that attention is a separate question. Here’s the honest answer: the evidence that llms.txt does anything measurable is weak. Three separate 2026 studies looked for a citation […]
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