How to Add Google Analytics Enhanced eCommerce for Easy Digital Downloads

Looking to enable Enhanced eCommerce tracking on your online digital store? In Google Analytics, Enhanced eCommerce tracking provides you detailed data on how your customers are interacting with your digital store. With this information, you can optimize your Easy Digital Downloads store to generate more sales and revenue. In this article, we’ll cover what is […]

Continue Reading

5 Crucial eCommerce Metrics to Track in Google Analytics

Do you want to increase sales and revenue from your eCommerce shop? Focusing solely on your sales numbers doesn’t tell you what is or isn’t working on your site. To generate more revenue, you need to know which eCommerce metrics to track. In this guide, we’ll show you some crucial eCommerce metrics to track in […]

Continue Reading

How to Analyze and Optimize Your eCommerce Conversion Funnel

Looking for ways to boost your eCommerce sales and revenue? Experimenting with random conversion tips and advice from around the web may not work for you. Every site is different, and to truly boost your conversions you need to study your conversion funnel for leaks and fix them. In this article, we’ll walk you through […]

Continue Reading

5 Best Google Analytics Custom Reports for eCommerce

Looking to create a custom Google Analytics report to better interpret your eCommerce data? You can find and install custom reports via the Solution Gallery by Google Analytics, so you don’t have to create them from scratch. In this article, we’ll show you some of the best Google Analytics custom reports for your eCommerce site. […]

Continue Reading