Do you use the LifterLMS WordPress plugin to manage online courses? Want an easy way to see how customers navigate your website? Turn on customer journey tracking in LifterLMS to get an inside look at their user experience. All you need is the MonsterInsights User Journey addon to automate customer journey tracking in minutes, with […]
Wondering how to use WooCommerce SEO to drive more targeted traffic to your site, and boost your sales? Taking a deeper look at some specific Google Analytics SEO reports will help you decide on the right steps you can take to get more traffic and, ultimately, more sales. In this article, we’ll show you some […]
Do you sell digital products with Easy Digital Downloads? Do you want an easy way to get more data about how your customers are using your website? Customer journey tracking is exactly what you need. With the MonsterInsights User Journey addon, you can quickly and easily set up customer journey tracking in just a couple […]
Do you want to know how many times people added an item to their shopping cart on your website? You can use Google Analytics to track add to cart events like this on your eCommerce site. However, setting up Google Analytics and add to cart events isn’t completely straightforward. You may have to edit code […]
Are you wondering how many people add items to their shopping cart on your website but then leave before checking out? Learning how to track shopping cart abandonment helps you optimize the checkout process and get more of those sales. With Google Analytics eCommerce tracking, you can track your cart abandonment rate and come up […]
Want to learn how to email WooCommerce reports to your colleagues or others? Need a report that actually includes the data that matters to your business? WooCommerce is a really powerful WordPress eCommerce plugin, and it does have some reporting built in. However, the only way to send the data to others is to download […]
Looking to learn how to manage Google Analytics PayPal referral traffic? If you’re using PayPal to accept payments, Google Analytics will list PayPal as the referral source for the transaction, instead of where your traffic actually originated form. This prevents you from seeing the original referrer websites contributing to your conversions, which is really important […]
What are the most important Google Analytics eCommerce metrics and KPIs for your store? Tracking a specific set of ecommerce metrics and KPIs can help you see where your site needs improvement, and help you make changes that’ll bring in more revenue. In this guide, we’ll explore some crucial eCommerce metrics and KPIs (Key Performance […]
Do you want to set up WooCommerce conversion tracking in Google Analytics, so that you can effectively track how your ecommerce business and website are performing? Once you enable WooCommerce conversion tracking and set it up in Google Analytics, you’ll be able to access better data about your store and make great decisions about how to […]
Are you wondering what the best customer retention strategies are for eCommerce stores? It’s easier to sell to your existing customers than it is to acquire new ones. However, many ecommerce businesses focus too much on acquiring new customers. Instead, it’s important to understand the importance of investing in marketing to existing customers and encouraging […]
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