Conversion rate tells you how often visitors buy. It doesn’t tell you what they spend when they do. Two stores can convert at the same rate and still bring in very different amounts of money. What separates them is how much lands in each order. Average order value is that number — what a single […]
If you pull up your WooCommerce sales for last month and GA4’s revenue for the same month, the two numbers almost never match, and Google Analytics is usually the bigger one. That gap isn’t a rounding error or a tag that fired twice. A large part of it is the refunds you issued that month, […]
No single channel gets the sale. GA4 gives you three attribution models, and each one splits credit for the same purchase differently — the disagreement between them is the useful part, because it points straight at the channel you’ve been underfunding. That’s especially useful if you’re not running paid ads. Maybe your traffic comes from […]
Every online store has a handful of products that quietly carry the rest of the catalog. Figuring out exactly which ones they are, though, takes more than a hunch. Google Analytics has that answer sitting in its eCommerce reports, and we’ve dug through this kind of data on a lot of WordPress stores over the […]
A customer browses your WooCommerce store on their phone, then comes back later on a laptop to finish the purchase. To Google Analytics, that’s not one shopper on a two-device journey — it’s two unrelated strangers, because GA identifies visitors by device, not by who they actually are. Tracking individual WooCommerce customers by User ID […]
Product pages get all the SEO attention. Category pages get whatever’s left over — usually nothing. We’ve seen sites where every category page shared the same default title and an empty description. Meanwhile, the product pages inside them were optimized down to the alt text. That’s backwards. Category pages sit higher in your site’s structure, […]
Abandoned carts are one of the biggest revenue leaks in eCommerce. About 7 out of 10 shoppers who add something to their cart never finish checking out — and on mobile, that number climbs even higher. We’ve worked with hundreds of online stores, and we’ve seen how frustrating this can be. The good news? With […]
About 70% of online shoppers add items to their cart and never buy. That’s not a rounding error — it’s the average, according to Baymard Institute research. For a WooCommerce store doing $10,000 a month in revenue, fixing even a fraction of that leakage is worth more than most marketing campaigns. The first step is […]
Most eCommerce stores run retention programs without knowing which ones work. They send loyalty emails, launch re-engagement campaigns, and tweak the post-purchase experience — then cross their fingers. The problem isn’t the tactics. It’s that without data, you can’t tell whether a 5% lift came from your loyalty program, your email sequence, or just a […]
Running your WooCommerce store without proper conversion tracking is like trying to do it all blindfolded. You need that data if you want to really grow! Making critical business decisions based on guesswork rather than data will cost you sales and revenue. Setting up error-free WooCommerce conversion tracking is the key to gathering powerful insights […]
Join over 3 million website owners and start making data-driven decisions to grow your business.