Looking for the best WordPress newsletter plugins to send a newsletter to your subscribers from your site?
Sending an email newsletter is one of the best ways to keep in touch with your audience, keep them engaged with your business or brand, and keep them coming back to your site. All you need to get started is a WordPress email subscription plugin.
Learning how to use a newsletter plugin in WordPress doesn’t have to be hard. In fact, these WordPress newsletter plugins make it easy to build your contact list, create an engaging newsletter campaign, and send newsletters to your subscribers. Let’s dive into our list of favorites!
Top 11 Newsletter Plugins for WordPress
OptinMonster is the world’s #1 lead generation tool. It empowers online business owners and marketers to grow their email lists fast, build an engaged audience, and increase WordPress newsletter subscribers and customers.
OptinMonster lets you create a variety of opt-in campaigns. These are small messages that you show visitors in the form of a newsletter popup in WordPress, floating bar, full-screen welcome mat, and more. So, there are many options for how to ask your audience to sign up for your newsletter.
Plus, you can use OptinMonster’s Exit-Intent® Technology to detect when someone’s about to leave your site without converting and show them a message when it really counts.
- Drag-and-drop campaign builder
- Exit-Intent® Technology
- Mobile-friendly popups
- Geo-location targeting
- List segmentation
- A/B testing
Without a way to quickly grow your list, a newsletter will take a long time to start bringing in more business, which is why a WordPress newsletter plugin is so essential. The sooner you can start growing that list, the better!
Thrive Leads is an excellent newsletter plugin for WordPress website owners who want to boost their email lists. The drag-and-drop newsletter builder for WordPress makes creating various types of opt-in forms, including lightbox pop-ups, notification bars, welcome mats, and slide-ins, a breeze.
You can also use pre-designed templates to save time and it comes with an A/B testing engine that helps to optimize your forms’ design and content.
You can trigger the newsletter form in WordPress using exit intent, on-scroll, and page load. Plus, the plugin’s targeting system enables you to display opt-ins according to the category, page, and other content the visitor is viewing.
Here are some of Thrive Leads’ key features:
- Form building with a drag-and-drop builder
- Advanced A/B testing
- Personalization and targeting
- Library of pre-designed templates
- Multiple form triggers
- Analytics reporting for your WordPress newsletters
Thrive Leads is part of the Thrive Suite of plugins, which makes it an especially perfect WordPress newsletter plugin if you’re using Thrive Themes or other plugins in the Thrive suite, like Thrive Quiz Builder, Thrive Optimize, and more.
That being said, you can purchase Thrive Leads as a standalone plugin, and by itself, it’s an awesome tool for creating a newsletter in WordPress and comes with all the features needed to grow your email list fast.
Constant Contact offers an easy-to-use drag-and-drop builder to create beautiful newsletters. It’s one of the most user-friendly email marketing services out there. Having been around since 1995, Constant Contact has a lot to offer in terms of smart tools and marketing know-how.
- Straightforward email list building and management tools
- Hundreds of email templates
- Smart segmentation rules
- Grow your email list through social media
- Integration with other marketing platforms
While we highly recommend Constant Contact, we don’t recommend their WordPress plugin at this time. Instead, use Constant Contact with the next plugin on our list (WPForms) for optimal list-building and newsletter segmentation awesomeness!
WPForms is a simple drag-and-drop form builder plugin for WordPress. It allows you to create a variety of online forms for your site, including lead capture forms, contact forms, surveys, and conversational forms.
With WPForms, you can quickly build beautiful forms to capture leads and grow your newsletter subscribers without the need to edit code.
Once you have a list of subscribers, you can create quizzes to improve your user engagement, or set up conversational surveys to offer a fun way to collect user feedback about your brand or products.
- Over 300 form templates
- Smart conditional logic
- Responsive and mobile-friendly
- All your entries are stored in the WordPress database
- Constant Contact integration (and many more)
If you’re looking for the best WordPress newsletter plugin to create a variety of forms, it’s WPForms!
This plugin also includes built-in analytics, so you can understand which sales and marketing actions are driving the most success, and which ones you need to fix.
- Easily manage contacts in your connected CRM
- See which pages contacts viewed
- Send an automated email when someone fills out a form
- Add 24/7 chatbots to your website to help automate lead capture and support
- Easily integrates with over 940 apps
Brevo, formerly named Sendinblue, is a free email marketing plugin for WordPress with a suite of tools you can use in addition to the free plugin. Brevo’s WordPress newsletter plugin allows you to build forms quickly and easily, and sync them with your Brevo (Sendinblue) list.
Set up double opt-in and automated welcome sequences to grow your list & engagement.
Beyond their WordPress plugin, Brevo (Sendinblue) provides these tools and features:
- Landing pages
- SMS marketing
- Marketing automation
ConvertKit is a set of tools that helps you grow your audience, connect with your true fans, and earn a living by selling digital products and services online. Their free WordPress plugin makes it easy to capture more leads and sell more products by easily embedding email capture forms anywhere.
This plugin can automatically append a lead capture form to any page or post, which means less work for you!
To really take advantage of ConvertKit, we recommend going beyond the WordPress plugin to use more of their tools, such as:
- Landing pages
- Email designer
The Newsletter Plugin is a WordPress plugin specifically built for capturing email addresses and sending email newsletters. Send emails out to your subscribers right from within WordPress. The plugin is free, but you can get a bunch more features if you go premium.
- Visual newsletter builder
- Data reporting – sends, opens, etc.
- Integrates with SMTP providers
- No limitations on number of emails sent
WP Mail SMTP is the best plugin for fixing WordPress email deliverability issues. If you’re sending emails from WordPress, you should absolutely use WP Mail SMTP to make sure your emails are actually getting delivered. If you want, you can start with the free version to try it out!
- Email log
- Includes many different SMTP setup options
- Track email opens and clicks
- Weekly email summary
- Store email attachments
- 6 different display types, including automatic pop-ups, inline, and below content
- 19 different email marketing integrations, including Constant Contact and Hubspot
- 100+ pre-made templates or create your own
- Custom reporting panel in the WordPress dashboard
Mailchimp is popular email marketing software. Use it to build email campaigns and keep in touch with your audience to bring in more traffic and revenue. Use the WordPress Mailchimp block to add signup forms to your WordPress website.
- Drag-and-drop email editor with many pre-made templates to help you get started
- Subject Line Helper
- Send emails based on customer behavior and interactions
- One of the highest email deliverability rates in the industry
- Track sales and other metrics with analytics
What Is the Best Newsletter Plugin for WordPress?
The best WordPress newsletter plugin will depend on what you need it to do, but we recommend OptinMonster as the best overall. Its advanced targeting features, easy-to-use lead generation form builder, and more make it the perfect choice for building your email list quickly!
That being said, all the newsletter plugins on our list are excellent choices and come with their own perks, depending on what you’re looking for.
Bonus: Track WordPress Traffic with MonsterInsights
MonsterInsights is the best Google Analytics plugin for WordPress. It allows you to easily connect your WordPress site with Google Analytics, so you can view all the data that matters most right in your WordPress dashboard.
Plus, with the click of a button, you can set up email tracking and other sophisticated features such as event tracking, eCommerce tracking, form tracking, custom dimension tracking, outbound link tracking, and more.
When you’re working on building your email list, it’s important to gather stats that’ll help you determine what content on your site your traffic is the most interested in, what links they’re clicking, what files they’re downloading, what videos they’re watching, and more.
That’s our list! We hope you found the best WordPress newsletter signup plugin for your site.
Want to find some more awesome plugins to help you grow your business? Check out 45 Best WordPress Plugins (Most are FREE).