Want to send a newsletter to your subscribers from your WordPress site using a newsletter plugin?
For WordPress users, there are some really fantastic WordPress newsletter plugins that can help you build up your contact list and create an engaging newsletter campaign. Let’s dive into our list of favorites!
Top 10 Newsletter Plugins for WordPress
OptinMonster is the world’s #1 lead generation tool. It empowers online business owners and marketers to grow their email lists fast, building an engaged audience and increasing subscribers and customers.
OptinMonster lets you create a variety of optin campaigns. These are small messages that you show visitors in the form of a popup, floating bar, full screen welcome mat, and more. So, there are many options here for asking your audience to sign up for your newsletter.
Plus, you can use OptinMonster’s Exit-Intent® Technology to detect when someone’s about to leave your site without converting and show them a message when it really counts.
- Drag-and-drop campaign builder
- Exit-Intent® Technology
- Mobile-friendly popups
- Geo-location targeting
- List segmentation
- A/B testing
Without a way to quickly grow your list, a newsletter will take a long time to start bringing in more business. The sooner you can start growing that list, the better!
Constant Contact offers an easy to use drag and drop builder to create beautiful newsletters. It’s one of the most user-friendly email marketing services out there. Having been around since 1995, Constant Contact has a lot to offer in terms of smart tools and marketing know-how.
- Straightforward email list building and management tools
- Hundreds of email templates
- Smart segmentation rules
- Grow your email list through social media
- Integration with other marketing platforms
While we highly recommend Constant Contact, we don’t recommend their WordPress plugin at this time. Instead, use Constant Contact with the next plugin on our list (WPForms) for optimal list-building and newsletter segmentation awesomeness!
WPForms is a simple drag and drop form builder plugin for WordPress. It allows you to create a variety of online forms for your site, including lead capture forms, contact forms, surveys, and conversational forms.
With WPForms, you can quickly build beautiful forms to capture leads and grow your newsletter subscribers without the need to edit code.
Once you have a list of subscribers, you can create quizzes to improve your user engagement, or set up conversational surveys to offer a fun way to collect user feedback about your brand or products.
- Over 300 form templates
- Smart conditional logic
- Responsive and mobile-friendly
- All your entries are stored in the WordPress database
- Constant Contact integration (and many more)
If you’re looking for the best WordPress plugin to create forms, it’s WPForms!
The HubSpot WordPress Plugin is a multi-function newsletter plugin. Beyond a newsletter builder with 20+ templates, it’s also a CRM, live chat/chatbot, and can create forms and popups.
This plugin also includes built-in analytics, so you can understand which sales and marketing actions are driving the most success, and which ones you need to fix.
- Easily manage contacts in your connected CRM
- See which pages contacts viewed
- Send an automated email when someone fills out a form
- Add 24/7 chatbots to your website to help automate lead capture and support
- Easily integrates with over 940 apps
Sendinblue is a free email marketing plugin for WordPress, with a suite of tools you can use in addition. Sendinblue’s WordPress newsletter plugin allows you to build forms quickly and easily, and sync them with your Sendinblue list. Set up double opt-in and automated welcome sequences to grow your list & engagement.
Beyond their WordPress plugin, Sendinblue can provide all of these tools and features:
- Landing pages
- SMS marketing
- Marketing automation
ConvertKit is a set of tools that help you grow your audience, connect with your true fans, and earn a living by selling digital products and services online. Their free WordPress plugin makes it easy to capture more leads and sell more products by easily embedding email capture forms anywhere.
This plugin can automatically append a lead capture form to any page or post. Less work for you!
To really take advantage of ConvertKit, we recommend going beyond the WordPress plugin to use more of their tools, such as:
- Landing pages
- Email designer
The Newsletter Plugin is a WordPress plugin specifically built for capturing email addresses and sending email newsletters. Send emails out to your subscribers right from within WordPress. The plugin is free, but you can get a bunch more features if you go premium.
- Visual newsletter builder
- Data reporting – sends, opens, etc.
- Integrates with SMTP providers
- No limitations on number of emails sent
WP Mail SMTP is the best plugin for fixing WordPress email deliverability issues. If you’re sending emails from WordPress, you should use WP Mail SMTP to make sure your emails are actually getting delivered. If you want, you can start with the free version to try it out!
- Email log
- Includes many different SMTP setup options
- Track email opens and clicks
- Weekly email summary
- Store email attachments
- 6 different display types, including automatic pop-ups, inline, and below content
- 19 different email marketing integrations, including Constant Contact and Hubspot
- 100+ pre-made templates or create your own
- Custom reporting panel in the WordPress dashboard
Mailchimp is popular email marketing software. Use it to build email campaigns and keep in touch with your audience to bring in more traffic and revenue. Use the WordPress Mailchimp block to add signup forms to your WordPress website.
- Drag-and-drop email editor with many pre-made templates to help you get started
- Subject Line Helper
- Send emails based on your customers’ behavior and interactions
- One of the highest email deliverability rates in the industry
- Track sales and other metrics with analytics
Bonus: Track WordPress Traffic with MonsterInsights
MonsterInsights is the best Google Analytics plugin for WordPress. It allows you to easily connect your WordPress site with Google Analytics (both Universal Analytics and GA4), so you can view all the data that matters most right in your WordPress dashboard.
Plus, with the click of a button, you can set up sophisticated tracking features such as event tracking, eCommerce tracking, form tracking, custom dimension tracking, outbound link tracking, and more.
When you’re working on building your email list, it’s important to gather stats that’ll help you determine what content on your site your traffic is the most interested in, what links they’re clicking, what files they’re downloading, what videos they’re watching, and more.
That’s our list! We hope you found the best WordPress newsletter signup plugin for your site.
Want to find some more awesome plugins to help you grow your business? Check out 45 Best WordPress Plugins (Most are FREE).