If you want your website to be optimized for SEO, using a focus keyword for your posts and pages is really important.
Using a focus keyword will ensure that your content is as optimized as possible and ready to bring in some great traffic. But what is a focus keyword, how do you use it, and how do you track it?
In this article, we’ll go over:
- What is a Focus Keyword?
- Why a Focus Keyword is Important in SEO
- Focus Keyword Example + Tutorial
- How to Track Focus Keywords in Google Analytics
Let’s get started.
What is a Focus Keyword?
A focus keyword is the word or phrase you choose for your content to focus on in the hopes of ranking for it in Google. It’s the phrase you hope to rank for in search results.
For instance, let’s say you’re writing an article about email marketing best practices. During your keyword research, you find this list of potential focus keyphrases:
- email marketing best practices – volume 1,000
- email best practices – volume 720
- email marketing best practices 2021 – volume 140
- email marketing newsletter best practices – volume 70
Based on your research, you decide that “email marketing best practices” will be your focus keyword, because it has the potential to bring in the most traffic. You might also consider using the rest in some of your headings within the article.
The Importance of Focus Keywords in SEO
Search Engine Optimization (SEO) is incredibly important to your website because it’s one of the ways you can acquire traffic. If you rank in Google search for some keywords, you’ll hopefully get clicks.
If you want to rank a post or page for a certain keyphrase, you want your on-page SEO to be dialed in and very focused on that one topic. You’ll have the best chance of ranking if your content is unique, informative, and focused.
On-page SEO is a set of SEO strategies and tactics that you use to optimize your website pages and posts to get them ranking in search engines and bringing in more relevant traffic. In a nutshell, it’s a guide to where and how often to use your focus keyphrase.
If you follow all on-page SEO best practices with your focus keyword or phrase, you’ll have the best chance of ranking. Keep reading to find out how to easily see if you’re following all on-page SEO best practices.
For a full on-page SEO tutorial, check out On-page SEO in WordPress: Your Complete Guide.
Focus Keyword Example and Tutorial
The email marketing best practices example above is a good one, but let’s go over each step of finding and using a focus keyword.
Let’s say you’re a SaaS company offering payroll software to small-to-mid-size businesses. You’ve decided to write an article about why time management at work is important.
How to Use a Focus Keyword in WordPress
- Step One: Keyword Research
- Step Two: Install All in One SEO
- Step Three: Input Your Focus Keyphrase
- Step Four: Make Suggested SEO Updates
Step 1: Keyword Research
First, you do a little keyword research. We use SEMRush, but there are a whole bunch of options out there for keyword research tools. Use whichever one you like, free or paid.
Here are our results from searching “time management at work:”
So, the best keyword options for the article are:
- time management at work – volume 480
- how to manage time at work – volume 170
- how to improve your time management skills at work – volume 90
- why is time management important at work – volume 90
Since “time management at work” is the most searched keyphrase, we’re going to use that one.
For a full guide on keyword research, check out How to Do Keyword Research for SEO: Quick-Start Guide.
Step 2: Install All in One SEO
To make sure your page or post is as optimized as possible, the plugin we recommend is All in One SEO. Not only does it scan your article and provide optimization feedback, but it comes with some truly amazing features for optimizing your entire website.
All in One SEO is the best WordPress SEO plugin and toolkit. It makes creating an SEO-friendly site much simpler and more straightforward for each site owner. Install All in One SEO to help improve your search rankings!
This plugin helps with:
- Local SEO
- WooCommerce SEO
- On-page SEO
- XML sitemaps
- Rich snippets schema
- And more
For the rest of this tutorial, we’ll be using AIOSEO.
Step 3: Input Your Focus Keyphrase
Assuming you have your post or page content written, now you can enter your focus keyphrase. If you have additional keyphrases that are similar, add them now, too.
For instance, our focus keyphrase is “time management at work,” but we could use “how to manage time at work” as an additional keyphrase.
Step 4: Make Suggested SEO Updates
Now, AIOSEO will make suggestions based on your focus keyphrase for how to improve your content and your optimization. Find some suggestions in the Focus Keyphrase box:
Then scroll a little further to find more suggestions in the Page Analysis box:
That’s it! That’s how you use a focus keyphrase to analyze and optimize your content.
How to Track Focus Keyphrase in Google Analytics
Now that you know how to find and use a focus keyphrase in your content, you can go a step further by tracking your keyphrase performance in Google Analytics.
To get AIOSEO focus keyphrase data into Google Analytics, you can use the MonsterInsights plugin.
MonsterInsights is the best Google Analytics plugin for WordPress. It allows you to easily connect your WordPress site with Google Analytics, so you can view all the data that matters most right in your WordPress dashboard.
Plus, with the click of a button, you can set up sophisticated tracking features such as event tracking, eCommerce tracking, form tracking, custom dimension tracking, outbound link tracking, and more.
Speaking of custom dimensions, one of the dimensions you can set up to track in Google Analytics and WordPress is the All in One SEO Focus Keyphrase. By setting it up this way, you’ll be able to see how your content is performing in another report in Google Analytics and WordPress.
You’ll be able to see:
- Which focus keyphrases are bringing in the most traffic to your site
- Which focus keyphrases aren’t performing as well, so you can work on other ranking measures (like backlinks and sharing)
We hope you loved our guide for using focus keywords to improve your site’s overall SEO. Did you know that MonsterInsights can also pull your AIOSEO TruSEO Score into Google Analytics and WordPress? Check out On-page SEO in WordPress: Your Complete Guide to learn more about tracking your TruSEO Score.
Are you a publisher? If so, we think you might also like The Definitive Guide to Google Analytics for Publishers.