Do you use affiliate links to monetize your site? Do you want to learn how to set up affiliate link tracking in WordPress and Google Analytics?
Using Google Analytics can be tricky, especially for beginners. Luckily, with MonsterInsights, you can tell Google Analytics to track affiliate link clicks on your site in just a few steps.
In this article, we’ll show you how to set up affiliate link tracking in WordPress and Google Analytics.
Table of Contents
We’ve divided the post into different sections, so you can jump ahead to any part you’re interested in:
- Benefits of Affiliate Link Tracking on WordPress
- How to Track Affiliate Links in Google Analytics
- How to View Your Affiliate Link Tracking Report
- How to Set Up WooCommerce Affiliate Link Tracking
Let’s kick things off…
Benefits of Affiliate Link Tracking on WordPress
Affiliate marketing is a great way to make more money online. You can sign up for different affiliate programs and promote products for different solutions.
The best way to track your affiliate link clicks is through MonsterInsights. It’s the best WordPress plugin for Google Analytics, and you get affiliate link tracking right out of the box.
Here are the benefits of setting up affiliate link tracking:
1. Track All Affiliate Links in a Single Report
As an affiliate marketer, you might want to promote several products that use different affiliate programs like Commission Junction, Amazon Associates, and ShareASale. Or, you may have different affiliate products listed on your WooCommerce store.
With MonsterInsights affiliate tracking, you can see how much traffic you send to each product or site from a single report, regardless of which affiliate program you’re using.
You get to see how each affiliate is performing at a glance without leaving your WordPress dashboard.
2. Earn More Affiliate Revenue by Comparing Traffic vs. Revenue
Imagine you’re promoting 2 rival products (Product X and Product Y) on your site, and you’re making more revenue from Product X than Product Y.
But from the affiliate tracking report in Google Analytics, you realize that you’re actually sending more traffic to Product Y.
This means that if you work on sending more traffic to Product X (which is a highly converting product), you could earn more affiliate revenue.
Without an affiliate tracking report, you won’t be able to easily review the number of visitors you send to each product. That’s why tracking each affiliate helps you optimize your site to grow your revenue.
3. Give Prominence to High Performing Affiliates
Another benefit of an affiliate tracking report is that it lets you see how many clicks your affiliate links are receiving per page.
Imagine you’re promoting 10 different products in a listicle and figured out the product you placed in the 4th position in that article is receiving more clicks than the product you placed in the first position.
This clearly shows that you might want to lower the position of the first product because not many of your readers are interested in that product.
That way, you can send more traffic to the product that converts better and generates more revenue.
With that, let’s see how to track affiliate links in Google Analytics.
How to Track Affiliate Links in Google Analytics
Follow these steps and you’ll be able to see more data on your affiliate links.
To set up affiliate link tracking in Google Analytics and WordPress:
- Install and Activate MonsterInsights
- Redirect Affiliate URLs with Pretty Links
- Set up Affiliate Link Tracking in MonsterInsights
Step 1: Install and Activate MonsterInsights
First, you’ll need to install MonsterInsights on your WordPress website. MonsterInsights allows you to set up affiliate link tracking in WordPress with just a few clicks – no need to modify your Google Analytics code.
To get affiliate link analytics, grab MonsterInsights at the Plus level or above, then download the plugin from your Account page.
Next, upload the plugin on your WordPress website by going to Plugins » Add New » Upload Plugin and then click the Install Now button.
Now, activate MonsterInsights by clicking the Activate Plugin button.
After installing and activating the plugin, you’ll need to connect it with Google Analytics. The MonsterInsights setup wizard makes it super simple to add Google Analytics tracking code to your website.
For more details on how to get set up, read our step-by-step guide on how to set up Google Analytics on your WordPress website properly.
Step 2: Redirect Affiliate URLs with Pretty Links
To install the Pretty Links WordPress plugin, go to your website’s dashboard and then click Plugins » Add New. Then search for Pretty Links and click Install Now.
Once you install the plugin, it should appear in your WordPress dashboard. Click on Pretty Links to view their welcome screen.
Next, click Add New to enter an affiliate link to Pretty Links.
Now, you get to set up your link.
What you need to do here in order for MonsterInsights to track your affiliate links is redirect all your ugly affiliate links to URLs that include the same path.
Let’s pretend that your website is mycoolsite.com and you’ve got affiliate links for MonsterInsights on your site. MonsterInsights’ affiliate program is through ShareASale. So, your affiliate link to MonsterInsights will look something like this:
With Pretty Links, you can redirect that link and make it whatever you want it to be. You create a new URL on your own domain, then redirect it to your ShareASale link.
For instance, your new URL might be mycoolsite.com/affiliate/monsterinsights.
Here’s a look at how this is going to look in Pretty Links:
Now, your users will click on: mycoolsite.com/affiliate/monsterinsights
And be redirected to: http://www.shareasale.com/r.cfm?B=601672&U=123456&M=49337&urllink=.
Note: Make all your links have the same path in them. We used /affiliate/ above, then the product name. You could also use /refer/product-name or /go/product-name, or whatever you prefer.
Step 3: Set Up Affiliate Link Tracking in WordPress
Now that your affiliate links are redirected to pretty URLs, you can set up tracking in MonsterInsights.
Navigate to Insights » Settings, and click on the Publisher tab at the top of the page, and then to the Affiliate Links section.
We used /affiliate/ in the link we created above, so that’s what we want to track with MonsterInsights. Put /affiliate/ or whatever URL path you chose in the Path box, then a Label. The Label is what appears in Google Analytics, so you can make it whatever you want.
You can track multiple different paths, so you can organize different links however you’d like.
After filling in these 2 fields, you can click Save Changes.
After that, MonsterInsights will automatically start to track the affiliate links you told it to track.
Now, let’s go over how to view your affiliate link tracking report.
How to View Your Affiliate Link Tracking Report in WordPress
Now, you can see the report inside your WordPress dashboard using MonsterInsights. It brings your important Google Analytics data to your admin area, and you don’t have to leave your website.
Go to Insights » Reports » Publishers and scroll down to Top Affiliate Links to see the report.
And if you want to view the report in Google Analytics, click the View All Affiliate Links Report button in MonsterInsights or log in to your Analytics account and go to Behavior » Events » Top Events. Or, if you’re using GA4, find the report under Reports » Engagement » Events.
Now, let’s find out how to track WooCommerce affiliate links in WordPress.
How to Set Up WooCommerce Affiliate Link Tracking
Besides affiliate links in your content, if you have a WooCommerce store and have different external/affiliate products on your online store, MonsterInsights will automatically track them.
To start, enter the URL of your affiliate link in WooCommerce by going to Products » Add New and scroll down to the product data meta box.
Next, select External/Affiliate product from the drop-down menu, enter a product URL, button text, and regular price. Once that’s done, Publish your product.
MonsterInsights will now automatically track WooCommerce affiliate link clicks. You can view the report in your WordPress dashboard by going to Insights » Reports » Publishers » Top Affiliate Links and see which affiliate is getting the most clicks.
Using MonsterInsights, you can now see how your affiliate links perform and use the data to grow your revenue.
We hope this article helped you set up affiliate link tracking in WordPress.
We bet you’d also like to read Best Affiliate Plugins for WordPress!
Are you also concerned about your website’s privacy law compliance? Check out GDPR and Google Analytics – Make Your Site Compliant.