What are the most important Google Analytics metrics you can measure, and what can you use that data for? If you have a website, you’ve probably heard of Google Analytics. It’s a pretty standard tool that website owners use to see how many people are visiting their websites and what they’re doing while they’re there. […]
How to Find 404 Errors & Broken Links in Google Analytics 4
Visitors expect an excellent user experience when visiting a website, so the pages they want need to be available. Don’t let your site get bogged down with 404 errors and broken links! If you know how to find 404 errors in Google Analytics, you can make sure those errors aren’t affecting your site. In this […]
eCommerce Customer Journey Analytics: WordPress Guide
Do you know what your customers are doing on your website before they make a purchase? With eCommerce customer journey analytics on your WooCommerce, Easy Digital Downloads, MemberPress, LifterLMS, or Restrict Content Pro website, you can see how visitors are behaving before they get to their purchase. That way, you can check up on your […]
What Are Web Push Notifications? Beginner’s Guide
Are you looking for a low-cost, high value way to stay engaged with your audience? You’re in luck! Web push notifications are huge conversion drivers and are very affordable. Did you know that web push notification click-through rates and conversion rates are often higher than email newsletters? They’re so engaging! In this article, we’ll take […]
How to Track Downloads in Google Analytics + WordPress
Do you have downloadable assets like eBooks, PDFs, and whitepapers on your website? If so, you should set up download tracking in Google Analytics to better understand your audience and track conversions. When you set up file download tracking in GA4, you can see not only which of your files are being downloaded but also […]
A Complete Guide to GA4 Conversion Tracking for WordPress
Tracking conversions in Google Analytics 4 is essential for understanding how well your WordPress site is performing. From form submissions and button clicks to eCommerce purchases and download counts, conversion tracking helps you see exactly what your visitors are doing on your website. Setting up conversion tracking in GA4 might seem complicated at first, but […]
8 Best Google Analytics Alternatives (2025)
Are you looking for the best Google Analytics alternatives to use for your website? With the rollout of Google Analytics 4, quite a few users are thinking about looking for Google Analytics alternatives to try instead of learning the new version. We’re not surprised – Google Analytics 4 can appear intimidating! Before we jump into […]
Google Analytics 4 Landing Pages: Reporting Guide
Whether you’ve just started your Google Analytics journey with Google Analytics 4 or you switched over from the previous version, you’ll find a helpful guide in this article about how to view your Google Analytics 4 landing pages report, and how to use it to improve your website. Then, if you’re a WordPress user, you’ll […]
How to Track Landing Page Conversion Rate in Google Analytics
Do you want to know if your landing page converts visitors into customers or subscribers on your website? To do that, you need to track landing page conversion rate with Google Analytics. Setting up landing page tracking will help you determine what changes need to be made to your landing pages to help them perform […]
Introducing the New User Journey Addon for WooCommerce + Easy-Access Page Insights
Imagine being able to see every step of a buyer’s journey on your site. What pages and products did the buyer look at? How long was he on each of those pages? With the new MonsterInsights User Journey Addon for WooCommerce, you can do exactly that. Use it to better understand your customers and make […]