Running Meta (Facebook) ads involves tracking numerous metrics, and one of the most important is your cost per result. Many advertisers focus on impressions or click-through rates but overlook this crucial efficiency metric! When you’re spending money on ads, you want to know exactly what you’re getting for each dollar spent. Understanding your cost per […]
Looking for a great campaign URL builder to help set up your UTM campaigns? Using a campaign URL builder tool is the best way to create those long URLs, instead of doing it by hand and risking mistakes. You might think all UTM campaign builder tools are pretty much the same, but they actually have […]
Are you looking to enhance your website’s credibility? Would you like to showcase what customers or clients have to say about your brand? If so, learning how to embed Google business reviews on your site is the perfect first step. It may seem like a time-consuming task at first, but displaying Google Reviews on a […]
Do you want to track your Ninja Forms conversions in Google Analytics to see how your visitors are using your forms, and get insights into how to improve them? When you know the conversion rate of each one of your forms, you can make changes to your forms or your website to increase it. However, […]
Are you wondering which Google Analytics reports you should be looking at often to get the most important insights into how you’re doing online? Google Analytics 4 can be really overwhelming, so you’re doing the right thing by diving into some research about which reports are the best to watch for the insights you need […]
Ever wondered how many times a visitor clicked a button on your website? You can use Google Analytics to track button clicks and find out. Wouldn’t it be great to know which buttons are garnering the most attention and potentially leading to conversions? In today’s digital world, tracking these clicks is not only helpful, it’s […]
Working on making your WordPress site compliant with privacy laws can feel overwhelming, but the right cookie consent plugin makes all the difference. After researching and testing the most popular solutions, I’ve put together this guide to the best WordPress cookie consent plugins and consent management platforms (CMPs) that excel in helping you get GDPR […]
Keeping visitors engaged on your website is a pretty big challenge for site owners. After all, user engagement can directly impact your conversion rates, SEO performance, and overall business success. In this article, I’ll break down 8 proven ways to increase user engagement on your website. These strategies have helped countless website owners transform casual […]
Keyword research is the foundation of every good SEO strategy. If you want to get relevant organic traffic, you absolutely must do some keyword research to determine what your audience is searching for. To do that, you’ll want to take advantage of the best free keyword generator tools out there. There are loads of free […]
When it comes to website and app performance tracking, Google Analytics stands out as the top tool. It offers free insights into website performance and user behavior. But do Google Analytics cookies raise privacy issues? Many website owners wonder if their site is GDPR compliant if they use Google Analytics. Do you need to ask […]
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