Do you want to track the return on investment (ROI) of your advertising spend for your online store?
Setting up Google Ads conversion tracking is essential to track the ROI of ad clicks.
In this article, we’ll show you how to set up Google Ads conversion tracking on your WordPress eCommerce site (WooCommerce, Easy Digital Downloads, or MemberPress) using the best WordPress plugin for the job, MonsterInsights.
Why Set up Google Ads Conversion Tracking for eCommerce?
Setting up Google Ads conversion tracking on your WooCommerce, Easy Digital Downloads, or MemberPress store tells you whether your advertising dollars are paying off by tracking the ROI of the clicks on your ads.
You can track the ROI of your ads by measuring if an ad click leads to an action on your store that you feel is of value (such as purchasing a product or signing up for a newsletter). These actions are known as conversions.
With Google Ads, you can track different types of conversions, such as:
- Product purchases
- Email signups
- Form submissions
- Lead magnet downloads
The Best eCommerce Google Ads Conversion Tracking Plugin
Before we dive into conversion tracking, let’s go over the tool we’re going to use to make it all happen.
For this tutorial, we’re going to use the MonsterInsights plugin.
MonsterInsights is the best Google Analytics plugin for WordPress. It allows you to easily connect your WordPress site with Google Analytics (both Universal Analytics and GA4), so you can view all the data that matters most right in your WordPress dashboard.
Plus, with the click of a button, you can set up sophisticated tracking features such as event tracking, enhanced eCommerce tracking, form tracking, custom dimension tracking, outbound link tracking, and more.
Plus, for WooCommerce, Easy Digital Downloads, and MemberPress users, MonsterInsights allows you to connect WordPress with Google Ads and track your conversions, all without messing with code at all.
If you’re not yet a MonsterInsights user, follow these instructions to get set up: How to Add Google Analytics to WordPress (The RIGHT Way).
Then, make sure to install the MonsterInsights eCommerce addon on your site. That way, you can track all WooCommerce, Easy Digital Downloads, and MemberPress interactions and metrics like:
- Average order value
- Shopping cart abandonment
- Time/sessions to purchase
Plus, you’ll be able to track Google Ads conversions, code-free.
Google Ads + WordPress eCommerce Tracking Tutorial
Sign into your Google Ads account. In the upper right corner, click the 3-dot icon, then click Conversions under Measurements.
Then, click the + button.
Next, click Website.
Specify an appropriate conversion name and choose the right category from the dropdown. You’ll also need to specify the conversion value and counts per your needs.
Then, click CREATE AND CONTINUE.
The directions tell you to add the tag to your website. However, the easiest way to handle this is with the MonsterInsights plugin.
To find your ID, click on the Use Google Tag Manager option.
You will now see the Conversion ID and Conversion Label:
After copying the Conversion ID, go to Insights » Settings » Publishers in MonsterInsights and navigate to Ads Tracking. Click to Enable Google Ads Tracking, then enter the ID under the Conversion ID field.
Next, without the MonsterInsights plugin, you’d need to add the event snippet to your landing page where the action takes place. However, WooCommerce and MonsterInsights users can simply copy and paste your Conversion Label from the previous step into the box, and you’re done!
Congrats! You’ve successfully set up Google Ads conversion tracking on your site using the best Google Analytics WordPress plugin.
For more WordPress eCommerce tips and guides, check out:
How to Set Up WooCommerce Google Analytics (the Right Way)
WooCommerce Category SEO: 8 Best Practices to Boost Rankings
How to Make a WooCommerce Site GDPR Compliant
29 Best WooCommerce Plugins (UPDATED)