How to Create a Goal in Google Analytics to Track Conversions

Looking to optimize your website for conversions? To do that, you’ll need to track conversions by setting up a goal in Google Analytics. This could be tricky for beginners, but what if there’s an easier way?

This is where MonsterInsights WordPress plugin comes in handy. It automatically tracks conversions on your website and provides actionable insights so you can see what’s working and what’s not.

In this tutorial, we’ll show you how to create a goal in Google Analytics to track conversions using two methods. And also highlight how MonsterInsights addons can streamline the process.

There are 2 ways to track conversions that we’ll go over in this post. If you’d like to skip ahead to your preferred method, just click here:

MonsterInsights is the best WordPress Analytics plugin. Get it for free!
  1. The easy way of tracking conversions using MonsterInsights
  2. The manual way of setting up goals in Google Analytics

First though, let’s take a look at what goals are and why you might need them.

What Are Goals in Google Analytics?

Goals in Google Analytics allow you to track specific user interactions on your site. These user interactions can be anything including form submissions, button clicks, ebook downloads, and more.

When a website visitor performs the specific action that you’ve defined as a goal, Analytics records that as a conversion.

Let’s take a look at how to set up goals in Google Analytics and why MonsterInsights is much easier to use.

How to Track Google Analytics Goals Using MonsterInsights?

MonsterInsights is the best Google Analytics WordPress plugin available. It allows easy goal tracking and displays reports right in your dashboard to see the conversion rate.

This way you can make data-driven decisions, analyze which goal is performing better, and make appropriate changes.

One of the biggest advantages of using MonsterInsights is that you don’t have to manually set up goals in Google Analytics. It does this automatically for you!

And its made possible through the amazing addons offered by MonsterInsights. Let’s take a look.

Track eCommerce Conversions

MonsterInsighs eCommerce Tracking addon gives you a complete view of how your audience is interacting with your store.

It sets up goals for your eCommerce store automatically and gives you a report on the conversion rate, transactions, revenue, top-performing products, average order value, and much more.

ecommerce addon by monsterinsights

That’s not all. With MosnterInsights, you see the referral sources from where your visitors are accessing the store and the exact revenue they send your way.

Using this data, you can now push your products and promote your store where it matters.


You can also measure the total Add to Carts and Removed from Cart to track conversions. This way you can see if your goals on track and make the right decision.

Easily Forms Tracking Addon

Now if you have several forms on your website, creating goals for each of them can be a difficult and time-taking task.

But using MonsterInsights Forms Tracking addon, you can track each form without messing with any code or going through the manual set up process of creating a goal.

The WordPress plugin tracks all the forms that are on your website and displays their impressions, conversions, and conversion rate in a simple report.

forms tracking addon

As you can see, goal tracking is simple with MonsterInsights. Now, let’s look at the manual process of creating a new goal in Google Analytics.

How Do You Set Up Goals in Google Analytics?

To set up goals in Google Analytics, follow these steps:

Step 1. Sign in to your Google Analytics account and select the website for which you’d like to create a new goal.


Step 2. In the left panel, click Admin and in the View column, click Goals.


Step 3. To create a new goal, click the +New Goal button.


Step 4. Now you’ll be prompted to enter a description and the details of your goal. You can enter a suitable name and choose the right goal type.

Which Goals are Available in Google Analytics?

You’ll see four goal types in Google Analytics. They are:

  • Destination: You can choose this goal type if you want to treat a pageview or screenview as a conversion.
  • Duration: You can measure user engagement by treating time spent on a page as a conversion.
  • Pages/Screens per session: This is another way to measure user engagement. You can measure the number of page views per session as a conversion.
  • Event: You can treat user interaction like button click, video play, ebook download as a conversion.


For the sake of an example, let’s create a goal to track how many people are submitting your contact form. (If you’re using the MonsterInsights Forms Addon, it will do this for you automatically – no need to follow the steps below.)

To do this manually, let’s specify the name of your goal as Form submission, and choose the Destination type.

Bear in mind that you’ll have to set a thank you page on your site that should be loaded when your form is being submitted. You can redirect visitors to a thank you page after submitting your form easily if you use a plugin like WPForms.

After you’ve chosen your options, click Continue.

Now you’ll be asked to enter the destination URL. In our case, it’s the thank you page URL. You can choose Equal to from the drop-down menu. Then enter only the URL slug of your thank you page by removing the domain name in the Destination field.


If needed, you can create a monetary value to the conversion. For example, if you’re setting up the goal for tracking ecommerce transactions, you can specify the goal value to measure the revenue each transaction generates.

In our case, let’s leave the Value option as it is.

As an optional choice, you can also turn on Funnel if needed. This is helpful if you’re looking to direct your visitors to multiple pages to complete a conversion.

You can also click on the Verify this Goal link if you want to measure how often this goal would have converted on your data from the past 7 days.

Click Save.

You’ve successfully created a goal in Google Analytics.

That’s it!

We hope you enjoyed our article on how to create a goal in Google Analytics to track conversions. You might also want to check out our guide on tracking links and buttons in WordPress.

And don’t forget to follow us on on Facebook and Twitter for more useful Google Analytics tutorials about tracking.

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  1. Super helpful, insightful content! I was looking for a more updated post to help me with the logistics of setting up a ‘goal’ on Google Analytics. Thank you Monster Insights for your help!

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