Running Google Ads campaigns without proper Google Ads conversion tracking is like driving blindfolded – you’ll burn through your budget without knowing what’s actually working. But it gets even worse: 80% of businesses worldwide rely on Google Ads for their PPC campaigns, but many still struggle with accurate conversion tracking. The good news? I’ll walk […]
PPC Competitor Analysis: How to Outperform Your Competition
You’re spending thousands on PPC Ads, but your click-through rates are flat and your cost-per-click keeps climbing. Meanwhile, your competitors seem to easily capture the top ad positions for your best keywords. The problem isn’t your budget or even your ads. It’s that you’re flying blind while your competition has a clear roadmap to success. […]
How to Set Up Author Tracking in Google Analytics (Easy Way)
Are you wondering how to set up author tracking in Google Analytics to track the pageviews and other analytics of your blog authors? Google Analytics doesn’t set up author tracking by default. You’d have to edit the tracking code and manually set it up. But if your website is on WordPress, there’s an easier way! […]
How to Track Form Submissions in Google Analytics & WordPress
Form submissions are the lifeblood of most websites. Whether it’s a contact form, newsletter signup, or order form, these conversions represent real business value. Yet I’ve seen countless website owners miss out on valuable insights simply because they don’t track form submissions correctly. The problem is that Google Analytics doesn’t track form submissions by default. […]
AI Data Analytics: Full Guide for Better Business Decisions
Looking at the big amounts of data your business generates every day, you might feel overwhelmed trying to make sense of it all. Manual data analysis takes hours or even days, and by the time you get insights, the moment to act has often passed. AI data analytics solves this problem by automating data analysis […]
How to Track Conversion Paths in Google Analytics [Easily]
Your website visitors aren’t converting on their first visit, and you’re missing critical insights about their conversion paths. Most businesses focus only on the final conversion moment, completely overlooking the valuable click path data that shows exactly how customers move through their buying process. I’ve been helping website owners understand their conversion paths for years, […]
How to Set Up MemberPress Google Analytics Tracking (Easy Way)
Setting up proper analytics tracking for your membership site shouldn’t require a computer science degree or hours of frustration with complicated code. Yet many MemberPress site owners struggle with getting accurate data about their members, conversions, and site performance. The solution is simpler than you might think. I’ll show you exactly how to set up […]
How to Track Phone Calls in Google Analytics: Complete Guide
Are you wondering if you can track phone calls in Google Analytics? You absolutely can! According to Google, 61% of mobile searches result in a phone call, and research shows that phone calls convert to revenue 10-15 times more than web leads. Even more striking, 84% of marketers report phone calls have higher conversion rates […]
The Crazy Simple Way to Set Up Gravity Forms Event Tracking
Setting up Gravity Forms event tracking can feel overwhelming, especially when you’re staring at complicated Google Tag Manager tutorials or trying to figure out custom code snippets. But you don’t need to be a developer or spend hours learning Google Tag Manager to track your Gravity Forms conversions effectively. With the right approach, you can […]
How to Use Data-Driven Insights for Marketing Growth
For most website owners, the problem isn’t that they lack data – it’s that they’re drowning in it. Their website analytics, social media metrics, and customer feedback are scattered across different platforms. They can’t see the bigger picture or turn raw numbers into actionable strategies. Data-driven insights solve this exact problem. They transform your scattered […]