Google Analytics is one of the most powerful analytics tools out there—and it’s free! However, that doesn’t mean it’s perfect. It can be difficult sometimes to figure out what certain metrics mean, which settings you need to use, or how to set up custom reports, for example. One common head-scratcher is the (not set) that […]
Are you struggling to boost your website’s search engine ranking and wondering how to increase SEO rankings in a way that actually works? Well, you’re not alone! It’s no surprise that everyone’s trying to boost their website SEO. In fact, according to a recent study by Backlinko, the first page of Google search results captures […]
Are you running paid ads and wondering how exactly you can tell if they’re worth the cost? You know you’re getting clicks, but are they actually turning into customers? And, more importantly, how can you use that information to make your PPC ads perform even better? What you need here is paid search analytics! Paid […]
Do you want to create content that resonates with your audience and drives real results, but you’re not quite sure where to start? Well, you’re not alone! Many content creators and marketers face this challenge. But guess what? There’s a not-so-secret weapon that can help you crush your content goals: a data-driven content strategy. Using […]
Google Analytics just introduced a new feature to make finding and understanding data a little bit easier for its users. With the new Plot Rows button, you can see your data in a more customized way without having to create a whole new custom report. Whether you’re looking at page views, traffic channels, demographics, campaigns, […]
Looking for some new ways to do your keyword research that’ll help you reach a wider audience? There’s a powerful, free tool you can use that you might not really have thought of as a keyword research tool before: Google Search Console. In this guide, I’ll show you how to use Google Search Console for […]
Are you trying to understand topical authority to get better rankings in search engines? Topical authority might seem complex, but understanding it can make a huge difference in your website’s performance. It’s all about becoming a go-to source for specific topics. When you master this, search engines like Google will rank your website higher. In […]
Are you wondering if it’s possible to use ChatGPT with Google Analytics to get high-quality insights and suggestions? Well, it is totally possible! In fact, you’re ahead of the game for thinking critically about how you might use the two tools together. Go, you! That said, how exactly do you use ChatGPT for Google Analytics? […]
Running an eCommerce business comes with a lot of really important numbers to try to keep track of. You also need to understand the significance of those metrics so that you can figure out how to grow your business. One metric that you might not know much about yet is organic shopping traffic in GA4. […]
Want to use Google Analytics and AI together to drive growth for your small business or brand, but you’re intimidated by all the confusing tutorials for much larger businesses? With AI’s rapidly growing popularity, it’s no surprise that you’re thinking about how you might be able to use AI together with Google Analytics. They’re powerhouse […]
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