Your products can show up on Google Shopping without you paying a cent for the click. Whether those free listings actually send anyone to your store is a separate question, and your Google Analytics 4 reports already have the answer. The answer sits in a channel called Organic Shopping, GA4’s label for visits that arrive […]
Google Analytics makes deleting things look reversible. There’s a trash can, a confirmation screen, and a grace period — all the reassurance of the recycle bin on your desktop. But that grace period runs out. When it does, every report, every conversion, and every year of historical data inside whatever you deleted goes with it. […]
Signing in to Google Analytics is usually four screens: your email, your password, a verification step, and you’re in. Those four screens are rarely the hard part. What shows up after them is. I’ve found that even experienced site owners stall right there. The sign-in works fine — their browser has quietly handed Google the […]
Most WordPress sites that display a cookie banner are not actually asking for permission. The notice appears, the visitor clicks Accept, and everyone moves on — while Google Analytics and the Meta Pixel have already been setting cookies since the page loaded. That gap is easy to miss, because the banner and the blocking are […]
If you follow SEO news and best practices, you’ve probably run into the term “cornerstone content.” It sounds like just another buzzword, but treating every article on your site the same way is exactly why some of your best content never makes it past page two of Google. So what is cornerstone content, and how […]
Publish a genuinely helpful blog post, and it can still land on page four of Google — buried under thinner, outdated content that outranks it purely on the basics. I’ve looked through plenty of underperforming posts over the years, and the pattern is almost always the same: solid writing, but no real keyword strategy, and […]
Google Analytics 4 has no cookieless mode. It never needed one — GA4 tracks with first-party cookies, not the third-party ones everyone’s worried about. “GA4 cookieless tracking” describes one specific situation: what happens to your data when a visitor declines your cookie banner. Here’s what Google actually does about it, and what you need to […]
Schema markup is one of those SEO tactics you’ve probably heard about. But if you’re not especially technical, it can feel like a bit of a mystery. I’ve been in the SEO and marketing space for many years, and I still remember being confused when I first learned about schema. I knew I wanted to […]
GA4 tracks almost everything about how people land on your site: the device they used, where they came from, how long they stayed. The one thing it won’t show you is the actual words someone typed into Google to get there. That’s deliberate — Google strips out the specific search term for privacy reasons. The […]
California’s privacy law doesn’t care whether you’ve heard of it — if your site pulls in enough traffic or revenue, the rules apply whether you’re ready or not. Google Analytics is the default tracking tool on millions of websites, but by default it collects far more personal data than CCPA allows without adjustments. This article […]
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