Have you ever opened Google Analytics, seen your traffic graph take a dive, and had no idea where to start? A sudden drop is unsettling because every possible cause can feel equally likely. A broken tag, a Google update, and a quiet week can all look the same on a line graph. The good news […]
Keeping tabs on what’s being said about your brand online shouldn’t require hours of manual searching. Google Alerts handles it automatically. It’s a free Google tool that emails you when your chosen search term shows up in new web content. Setup takes about two minutes. Once an alert is running, new mentions of your brand, […]
Do you know which of your older posts still bring in readers? Pages can lose visitors and search visibility slowly, and no alert tells you which ones are slipping. That blind spot has a cost. Older posts can fade while you pour hours into new ones, even when a quick update could win them back. […]
Adding another website to Google Analytics raises a question before you click anything: does it need its own property? If you get that answer wrong, the danger is that two sites’ visitors could blend into one set of reports. Even with the right answer, a new property collects nothing until its tracking code is on […]
Have you ever opened Google Analytics to check your store’s eCommerce conversion rate and found no metric with that name? That’s because Google Analytics doesn’t have one. It has a few percentages with other names instead, and they don’t always match each other. Numbers that disagree can feel unsettling, since conversion rate shows whether your […]
Have you ever looked at a week of strong sales and wondered where those customers actually came from? Your store’s order records show what sold and for how much. They leave out the path that led there, such as the pages shoppers viewed and the carts they left behind. Without that path, the danger is […]
Have you ever looked at your Google Analytics reports and wondered whether the numbers are accurate? A tracking tag can look fine and still miss visits, count some of them twice, or quietly stop sending data. When that happens, every report built on that data is off, and the problem can go unnoticed until you […]
You open Google Analytics to find out what people searched before they landed on your site. Instead of a list of search terms, you see a label that says “(not provided),” or no keyword report at all. That doesn’t mean your tracking is broken. Search engines still send the visit, but they keep the exact […]
Google decides what happens to every page you publish — which searches it appears for, where it ranks, and whether it gets indexed at all. None of that is visible from inside your own site. Google Search Console (GSC) is the record of those decisions. It’s free, and it reports what Google actually did with […]
Conversion rate tells you how often visitors buy. It doesn’t tell you what they spend when they do. Two stores can convert at the same rate and still bring in very different amounts of money. What separates them is how much lands in each order. Average order value is that number — what a single […]
Join over 3 million website owners and start making data-driven decisions to grow your business.