Do you offer downloadable content with Easy Digital Downloads on your website? Do you want to know your stats about which pages visitors are looking at, how they’re getting to the purchase page, and a lot more helpful data that can help you optimize your site for more conversions? By setting up Google Analytics on […]
How to Track Conversion Paths in Google Analytics [Easily]
Your website visitors aren’t converting on their first visit, and you’re missing critical insights about their conversion paths. Most businesses focus only on the final conversion moment, completely overlooking the valuable click path data that shows exactly how customers move through their buying process. I’ve been helping website owners understand their conversion paths for years, […]
How to Track Shopping Cart Abandonment with Google Analytics
Lost sales due to abandoned shopping carts represent one of the most significant challenges for eCommerce businesses today. With nearly 70% of potential customers leaving items in their cart without completing their purchase, tracking and reducing cart abandonment is essential for increasing your revenue and growing your store. With Google Analytics eCommerce tracking in WordPress, […]
WooCommerce Conversion Tracking: Complete Guide (2025)
Running your WooCommerce store without proper conversion tracking is like trying to do it all blindfolded. You need that data if you want to really grow! Making critical business decisions based on guesswork rather than data will cost you sales and revenue. Setting up error-free WooCommerce conversion tracking is the key to gathering powerful insights […]
WooCommerce Category SEO: 8 Best Practices to Boost Rankings
If you’re trying to boost your WooCommerce store’s organic traffic, optimizing your WooCommerce category pages with SEO best practices in mind is a must. Category SEO can be easy to forget, because you’re focusing on your products and getting them to rank. However, category pages are just as important for driving qualified traffic to your […]
How to Track Add to Cart Events in Google Analytics (Easy Way)
As an eCommerce store owner, you need to gather all of the most important data from your website so that you can understand your visitors, cater to their needs and wants, and grow your business. To do that, one of the important metrics to track is the add to cart event. It’s that critical moment […]
eCommerce Digital Marketing Strategies, Tools, & Insights to Grow Your Store
Hoping to grow your eCommerce store this year? To reach a wider audience, make more sales, build a loyal customer base, and grow your store, you’ll need to know how to use eCommerce digital marketing. You have awesome products, but that’s not enough in today’s competitive marketplace. You need to figure out how to reach […]
eCommerce Customer Retention: 7 Strategies to Keep Customers Coming Back
Are you wondering what the best customer retention strategies are for eCommerce stores? You know keeping existing customers is important, but are you doing enough to encourage those valuable repeat purchases? Here’s a startling fact: According to the Harvard Business Review, acquiring a new customer costs 5-25 times more than retaining an existing one, and […]
How to Set Up eCommerce Google Ads Conversion Tracking
Do you want to track the return on investment (ROI) for paid advertising on your online store? Setting up eCommerce Google Ads conversion tracking for your website is essential if you want to measure the ROI from your ad campaigns. In this article, we’ll show you how to set up Google Ads conversion tracking on […]
How to Connect Your Charitable Website with Google Analytics
Are you using Charitable, the powerful WordPress donation plugin, to fuel your online fundraising? Want to take your campaigns to the next level and maximize your impact? The key is to use the valuable insights you get by connecting your website with Google Analytics eCommerce tracking. By tracking your Charitable site’s performance, you can make […]