Want to improve AdWords click-through rates? Getting your AdWords campaign up and running is pretty easy. But, if you don’t optimize your ad campaigns well enough, your click-through rates could be low, making your entire AdWords campaign less effective. In this article, we’ll show you how to optimize your AdWords campaign to boost click-through rates. […]
Do you want to grow sales with email marketing? According to Monetate, mail conversion outperforms both social and organic search traffic and it is even close to twice as high as organic search. With the right eCommerce email marketing strategy, you can build an engaging relationship with your customers and grow sales. In this article, […]
Did you know that 95% of your website visitors will never convert on their first visit to your website? Studies show that on average, it takes 3-4 visits for your visitors to actually think of doing business with you. That means if you’re analyzing the contribution of a specific channel while overlooking the conversion paths, […]
Do you want to understand the relative value of your pages on your site? From a business perspective, not every page on your site is created equal. To understand how much each page is worth for your business, it is imperative to know the relative value of your pages, also known as page value in […]
Are you wondering how to increase repeat sales in your eCommerce store? It is easier to sell to your existing customers than to acquire new ones. Sadly, many ecommerce businesses focus heavily on acquiring new customers while undervaluing the importance of investing in relationship marketing and encouraging repeat purchases. In this article, we’ve compiled a […]
Want to know the secret that generates more revenue from email marketing? Many marketers assume that driving more leads can help them generate more sales and revenue. While increasing the size of your email list should be a top priority, your leads are worthless unless they’re qualified enough to make a purchase. Driving more qualified […]
Want to leverage the full potential of Facebook ad targeting? Facebook comes with tons of different ad targeting options that allow you to reach the right people in the entire user base. In this article, we’ll show you some cool Facebook ad targeting tips to reach the right people and boost your conversions. For easier […]
Is your business going on the right track to meet your business objectives? In order to analyze what works on your site and what changes you need to make, you’ll need to focus on some key eCommerce metrics. Let’s take a look at some key eCommerce metrics you need to track on your site to […]
Last year, we acquired the best Google Analytics plugin for WordPress, renamed it to MonsterInsights, and rewrote it from the ground up. As we mentioned in the announcement for MonsterInsights 6.0, that rewrite was necessary in part so we could make room for all the new features that we wanted to add. The year 2017 […]
Looking to optimize your brand pages or category pages of your eCommerce site? Having properly optimized category pages and brand pages can get you high rankings for the keywords you’re targeting. In this guide, we’ll show you how to optimize your WooCommerce category pages for improving your SEO. Why Optimize Your WooCommerce Category Pages for […]
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