What is GA4? Should You Use It?

What is Google Analytics 4? Should You Use It?

What is Google Analytics 4? Should I use it? These are the two most popular questions right now about GA4 (Google Analytics 4). As you may have heard, Universal Analytics will be sunset on July 1, 2023. Even if you have it installed on your website, it’ll just stop tracking on that date. So, should […]

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What is a focus keyword? Plus 2 Awesome Example

What Is a Focus Keyword? Plus 2 Step-by-Step Examples

If you want your website to be optimized for SEO, using a focus keyword for your posts and pages is really important. Using a focus keyword will ensure that your content is as optimized as possible and ready to bring in some great traffic. But what is a focus keyword, how do you use it, […]

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Email marketing best practices

5 eCommerce Email Marketing Best Practices to Grow Sales

Do you want to grow your sales with eCommerce email marketing? According to Growcode, conversions via email outperform both social and organic search traffic, and they’re even twice as high as organic search. With the right eCommerce email marketing strategy, you can build an engaging relationship with your customers and grow sales. In this article, […]

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Guide to On-page SEO in WordPress

On-page SEO in WordPress: Your Complete Guide

On-page SEO is a big part of any SEO strategy. It can be the difference between ranking for some keywords and phrases, or not ranking at all. It’s important to make on-page SEO a priority if you want organic search traffic on your site. But what is on-page SEO in WordPress? What’s the best on-page […]

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WordPress SEO Optimization Tips

10 WordPress SEO Optimization Tips to Grow Your Business

WordPress SEO optimization is a crucial step to take to grow your business. Are you wondering what the best, most effective SEO tips are? You’re in the right place. In this article, we’ll go over the top WordPress SEO tips and tricks that will make the most impact on your site. An Introduction to WordPress […]

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How to Set up eCommerce Google Ads Conversion Tracking

How to Set Up eCommerce Google Ads Conversion Tracking

Do you want to track the return on investment (ROI) for paid advertising on your online store? Setting up eCommerce Google Ads conversion tracking for your website is essential if you want to measure the ROI from your ad campaigns. In this article, we’ll show you how to set up Google Ads conversion tracking on […]

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How to Ensure Google Analytics is PECR Compliant

How to Ensure Google Analytics is PECR Compliant

Are you wondering how to make sure Google Analytics is PECR compliant? In an era where privacy laws are taken very seriously, it’s a good idea to make sure you’re compliant with all of them. Is PECR different from GDPR? How does it work in addition to the GDPR rules? Most importantly, how can you […]

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Tactics to Reduce Shopping Cart Abandonment

12 Smart Tactics to Reduce Shopping Cart Abandonment

Do you want to reduce the shopping cart abandonment rate on your site? Shopping cart abandonment is the single largest obstacle for eCommerce retailers to overcome. We’ve all added something to an online cart and left without buying it, right? In this article, we’ll give you 12 smart tactics to reduce shopping cart abandonment. Shopping […]

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Jetpack vs. Google Analytics Compared

Google Analytics vs. Jetpack Stats (+ Jetpack Stats Alternative)

Would you like to get all the stats about your WordPress website traffic, and you’re wondering which WordPress analytics plugin is the best? Both Google Analytics and Jetpack Stats let you track your visitors and give you stats on your site traffic. However, there are some big differences between the two. In this article, we’ll […]

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How to Make Google Analytics PIPEDA Compliant

How to Make Google Analytics PIPEDA Compliant in 2024

Are you wondering if Google Analytics is compliant with PIPEDA? PIPEDA is Canada’s privacy law, which is similar to GDPR for the European Union. There’s a lot of information out there about the EU’s General Data Protection Regulation (GDPR), and you’ve probably seen a lot of companies add things like cookie acceptance popups on their […]

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