If you want to grow your business, organization, or blog, you’re going to need to gather some website stats. Trying to grow without any data is like trying to thread a needle with your eyes closed. Is it possible? Sure, but it would be a whole lot faster and easier if you just open your […]
When you’re busy running marketing campaigns, it’s easy to get caught up in email marketing metrics that don’t truly reflect their success. While metrics like open rates and click-through rates are important, you should also track several other key performance indicators (KPIs) to better understand your email campaign’s effectiveness. This lets you make better, data-driven […]
Regarding web analytics tools, the choice between Matomo vs. Google Analytics is a common dilemma for many website owners. Both platforms offer robust data tracking and reporting capabilities, but there are some key differences to consider. In this article, we’ll look in-depth at Matomo and Google Analytics, exploring each solution’s unique features, pros, and cons. […]
Would you like to get all the stats about your WordPress website traffic, and you’re wondering which WordPress analytics plugin is the best? Both Google Analytics and Jetpack Stats let you track your visitors and give you stats on your site traffic. However, there are some big differences between the two. In this article, we’ll […]
Do you ever feel like your website’s analytics are hard to understand? How do you take that data and make decisions about what to do next? That’s where Google Analytics segments come in handy. They let you divide your data into smaller, more manageable groups based on demographics, behavior, and traffic sources. Think of it […]
Are you trying to add Google Analytics to your WordPress site but can’t decide between MonsterInsights vs. Analytify? MonsterInsights and Analytify are great tools that link your site with Google Analytics and offer unique tracking options. However, they do their jobs differently and offer different features. In this comparison, we’re putting MonsterInsights vs. Analytify to […]
If you’re running Meta (Facebook) ads to promote your products, services, or content, installing the Facebook Pixel is crucial for tracking conversions and understanding how your ads are doing. But how do you install it on your site? How do you add your Facebook Pixel to Google Tag Manager? There are multiple different ways to […]
If you’re active on social media platforms, you’re probably wondering if the work you put in is actually paying off. To find out, you’ll need to find the best social media metrics to track and keep an eye on them. However, when every social media site provides different analytics, it’s hard to figure out what […]
Wondering how to score a Google answer box (also called a featured snippet) to dominate some search results and drastically increase your impressions and clicks? Getting featured in Google answer boxes is an excellent way to get more traffic to your website. Capitalize on that increased traffic to increase your sales and revenue! The more […]
Looking for a way to increase engagement or get valuable user feedback on your website? Try out poll plugins for WordPress to make users happier and gain input straight from your website visitors. Website polls and surveys turn visitors into active participants. That leads to deeper engagement with your site and brand. In this article, […]
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