Gated content is high-quality content that’s available on your website, but only if a visitor provides their email address first. Then, they can read or download the content. The question is, does gated content work for small businesses? Does it help generate leads and sales? Or does it just hide important content that could benefit […]
A Complete Guide to GA4 Conversion Tracking for WordPress
Tracking conversions in Google Analytics 4 is essential for understanding how well your WordPress site is performing. From form submissions and button clicks to eCommerce purchases and download counts, conversion tracking helps you see exactly what your visitors are doing on your website. Setting up conversion tracking in GA4 might seem complicated at first, but […]
eCommerce Digital Marketing Strategies, Tools, & Insights to Grow Your Store
Hoping to grow your eCommerce store this year? To reach a wider audience, make more sales, build a loyal customer base, and grow your store, you’ll need to know how to use eCommerce digital marketing. You have awesome products, but that’s not enough in today’s competitive marketplace. You need to figure out how to reach […]
How to Connect Google Analytics to Facebook (Meta)
Want to learn how to connect Google Analytics to Meta (Facebook) and track website traffic from Facebook? When you set up Google Analytics Facebook tracking, you can see how many users come to your website from Facebook, how much time they spend there, what pages they visit, and more. Plus, if you run Meta (Facebook) […]
How to Set Up WordPress Visitor Tracking: Beginner’s Guide
Want to know exactly how many people visit your WordPress site, which content they love, and what makes them stick around (or leave)? Awesome! Proper WordPress visitor tracking is essential for growing your traffic and engagement. Understanding your visitors’ behavior helps you make smart, data-driven decisions about your content, design, and marketing strategies. But I […]
Guide to Google Analytics Cookies & Consent in GA4
When it comes to website and app performance tracking, Google Analytics stands out as the top tool. It offers free insights into website performance and user behavior. But do Google Analytics cookies raise privacy issues? Many website owners wonder if their site is GDPR compliant if they use Google Analytics. Do you need to ask […]
MonsterInsights vs. Google Analytics – What’s the Real Difference?
Are you wondering what the difference is between MonsterInsights and Google Analytics? Often, beginners confuse MonsterInsights and Google Analytics, thinking they are separate analytics services. That’s not true at all! The difference between MonsterInsights vs Google Analytics is: Google Analytics is a web analytics service offered by Google to help you understand your website visitors, […]
How to Earn More Money From Your Website: 18 Effective Ways
Ever wonder how to earn more money from your website traffic? You don’t necessarily need to bring in more visitors to boost your sales! There are many great ways to generate extra money from an eCommerce store, blog, affiliate site, or other type of site. In this article, I’ll show you 18 different ways to earn […]
How to Use UTM Parameters in Google Ads (2025)
Are your Google Ads campaigns bringing in traffic, but you’re not sure which keywords or ad groups are actually driving conversions? Maybe you’re spending thousands on ads each month but can’t tell exactly where your marketing budget is making the biggest impact. If you’re nodding your head, you need to set up UTM parameters in […]
WPForms Review: Is it really the best forms plugin?
Are you looking for the perfect form builder plugin for your WordPress site? Something that’s easy to use but still powerful enough to help you capture more leads and grow your business? If you’re considering WPForms, you’re on the right track. As someone who’s tested multiple form builders, I can tell you that WPForms consistently […]