Are you making marketing decisions based on gut feelings rather than actual data? If so, you might be missing out on major opportunities to grow your business and maximize your ROI with a data-driven marketing strategy. Data-driven marketing isn’t just a buzzword! It’s a proven approach that helps businesses make smarter decisions, improve customer experiences, […]
Is MonsterInsights Worth It? (An Extensive Review for 2026)
If you’re looking for a Google Analytics plugin for WordPress, you’ve probably come across MonsterInsights. It’s a very popular, highly rated, widely used plugin for adding Google Analytics to WordPress and setting up different types of tracking. After looking at the pricing, you probably wondered…”Is MonsterInsights worth it? Is it worth buying Pro, or can […]
Domain Authority: What It Is and How To Increase It In 2026
Are you wondering how to rank your website in the top positions on Google? If so, you’ve probably come across the term “domain authority”. What exactly is domain authority, and how do you increase it for your website? For anyone working on SEO (search engine optimization), it’s important to know that domain authority is not […]
The Most Important PPC Trends for 2026 (And How to Stay Ahead)
PPC advertising is changing faster than it ever has before, and 2026 is shaping up to be one of the most dramatic shifts we’ve seen. AI is taking over campaign management. Privacy rules are getting stricter. Costs are climbing. And the platforms are making more decisions without asking you first. If you’re still running PPC […]
What is a Nofollow Link? (A Simple Guide for Beginners)
Are you wondering what a nofollow link is and how to use it to improve your search engine optimization (SEO)? Nofollow links are a crucial part of SEO. They can help boost your search rankings if used correctly. That’s why it’s important to understand when or when not to use nofollow links. In this article, […]
MonsterInsights vs. Yoast SEO – Which is Better?
Are you having a hard time deciding between MonsterInsights vs. Yoast SEO? Both are among the most popular WordPress plugins in the world. According to recent data, Yoast SEO is installed on over 5 million active WordPress sites, while MonsterInsights is trusted by over 3 million professionals—making them two of the most widely-used plugins in […]
Long-Tail Keywords: How to Find & Use Them for SEO
Are you tired of battling it out for ultra-competitive, high-volume keywords? Sure, they can be effective at sending traffic to your site, but they’re hard to rank for and sometimes don’t send the most qualified traffic. To help you boost your traffic, improve your search rankings, and even increase your conversions, you should find and […]
Google Analytics 4 Goals: Why They’re Gone & How to Adapt
Goals are no longer available to use in Google Analytics 4. If you’re used to Universal Analytics (Google Analytics 3), this can be pretty confusing. So, why are there no goals in Google Analytics 4, and how do you track your goals now? In this article, we’ll go over Google Analytics 4 goals and how […]
How to Lower Cost Per Click Without Killing Your Conversions
Is your advertising budget disappearing faster than you can say “cost per click?” Every time someone clicks your ad, you’re paying money — and when those clicks don’t turn into customers, it feels like throwing cash out the window. The truth is, you don’t need a bigger budget to get better results. You just need […]
Organic Growth Strategies for Small Business: The Complete Guide
Running a small business is hard enough without burning through cash on expensive ads. We get it, you’re wearing 15 different hats, your marketing budget is tight, and every dollar you spend needs to count. That’s exactly why we created this guide. Over the years, the MonsterInsights team has helped thousands of small business owners […]