Organic traffic can take a lot of time to build and be hard to get in general, especially with Google’s AI Overviews in the mix. While organic traffic doesn’t cost anything, you could be missing out on potential customers because your business isn’t showing up in organic results yet when they search online. Pay-per-click (PPC) […]
Schema markup is one of those SEO tactics that you’ve probably heard about, but especially if you’re not a super technical person, it’s a bit…clear as mud. I’ve been in the SEO and marketing space for many years, but I remember being pretty confused when I first learned about schema. I knew I wanted to […]
Are your Google Ads campaigns bringing in traffic, but you’re not sure which keywords or ad groups are actually driving conversions? Maybe you’re spending thousands on ads each month but can’t tell exactly where your marketing budget is making the biggest impact. If you’re nodding your head, you need to set up UTM parameters in […]
Are you making marketing decisions based on gut feelings rather than actual data? If so, you might be missing out on major opportunities to grow your business and maximize your ROI with a data-driven marketing strategy. Data-driven marketing isn’t just a buzzword! It’s a proven approach that helps businesses make smarter decisions, improve customer experiences, […]
Hoping to grow your eCommerce store this year? To reach a wider audience, make more sales, build a loyal customer base, and grow your store, you’ll need to know how to use eCommerce digital marketing. You have awesome products, but that’s not enough in today’s competitive marketplace. You need to figure out how to reach […]
Are you ready to learn Google Analytics but are unsure where to begin or which resources to use? With the large number of options out there for learning Google Analytics, it can be really hard to choose the training or course that’s right for you. Here’s the good news: whether you prefer structured training or […]
As a business owner or marketer, understanding your website’s performance is absolutely crucial for making informed, data-driven decisions that drive real business growth. That’s where Google Analytics reports come in—they’re invaluable tools that give you a wealth of insights into your traffic, user behavior, and so much more. Now, with the latest version, Google Analytics […]
Do you need help with your Google Analytics tracking ID (Measurement ID)? It can be confusing to figure out what your tracking ID is, where to find it, what you need it for, and how to install it correctly on your website. If this little string of characters has you puzzled, you’re not alone. Many […]
Ever feel like you’re playing a guessing game with your website? You know your visitors are on your site, clicking around, but what are they actually doing? And, more importantly, how can you use that information to grow your business? Enter user behavior analytics—the secret sauce to understanding your audience and amping up your website’s […]
Have you seen Google’s Search Console Insights report? It seems like a pretty cool report, but…what is it, why is it here, and what can you actually do with it? When Search Console Insights was announced back in 2021, I wondered the same thing. I was pretty pumped about getting a new tool from Google—I’ll […]
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