Are you ready to learn Google Analytics but are unsure where to begin or which resources to use? With the large number of options out there for learning Google Analytics, it can be really hard to choose the training or course that’s right for you. Here’s the good news: whether you prefer structured training or […]
Google Analytics Reports: The Ultimate Guide (GA4)
As a business owner or marketer, understanding your website’s performance is absolutely crucial for making informed, data-driven decisions that drive real business growth. That’s where Google Analytics reports come in—they’re invaluable tools that give you a wealth of insights into your traffic, user behavior, and so much more. Now, with the latest version, Google Analytics […]
Google Analytics Tracking ID (Measurement ID): Complete Guide
Do you need help with your Google Analytics tracking ID (Measurement ID)? It can be confusing to figure out what your tracking ID is, where to find it, what you need it for, and how to install it correctly on your website. If this little string of characters has you puzzled, you’re not alone. Many […]
User Behavior Analytics: Tools, Key Metrics & More
Ever feel like you’re playing a guessing game with your website? You know your visitors are on your site, clicking around, but what are they actually doing? And, more importantly, how can you use that information to grow your business? Enter user behavior analytics—the secret sauce to understanding your audience and amping up your website’s […]
Search Console Insights: 6 Powerful Reports to Boost Your SEO
Have you seen Google’s Search Console Insights report? It seems like a pretty cool report, but…what is it, why is it here, and what can you actually do with it? When Search Console Insights was announced back in 2021, I wondered the same thing. I was pretty pumped about getting a new tool from Google—I’ll […]
Translating Data Into Action: A Travel Blog + MonsterInsights Case Study
Here at MonsterInsights, we’re all about providing businesses with the data-driven insights they need to grow. Many of our users, though, install our plugin and love the reports they get but have a harder time translating that data into actionable growth ideas. How exactly can you use the insights found in your MonsterInsights dashboard reports […]
16 Content Marketing Metrics That Matter the Most
Are you wondering what content marketing metrics you should monitor to ensure your strategy is successful? Content marketing metrics are essential for understanding the impact of your content. Tracking these metrics helps you see what works, find ways to engage your audience better, and grow your business. In this article, we’ll cover 16 content marketing […]
The Beginner’s Guide to Search Engine Visibility [2024 Edition]
What is search engine visibility? Search engine visibility is crucial for the success and growth of your website. Ensuring your site reaches as many people in your target audience as possible can help boost your business growth and increase your sales. This is what search engine visibility is all about. In this article, we’ll define […]
Google Analytics Organic Shopping: Beginner’s Guide
Running an eCommerce business comes with a lot of really important numbers to try to keep track of. You also need to understand the significance of those metrics so that you can figure out how to grow your business. One metric that you might not know much about yet is organic shopping traffic in GA4. […]
11 Best PPC Metrics & KPIs to Track
Are you trying to get the most out of your advertising budget and ensure every penny counts? Tracking the right PPC metrics is key to boosting your ad performance and getting the best results for your money. When you monitor the right numbers, you can see what’s working, what needs fixing, and how to improve […]