Are you trying to get the most out of your advertising budget and ensure every penny counts? Tracking the right PPC metrics is key to boosting your ad performance and getting the best results for your money. When you monitor the right numbers, you can see what’s working, what needs fixing, and how to improve […]
Ever wonder how to earn money from website visits? You don’t necessarily need to bring in more visitors to boost your sales! There are many great ways to generate extra money from an eCommerce store, non-profit website, blog, or other type of site. In this article, we’ll show you a list of 18 different ways to […]
Google Analytics is full of powerful insights to help you make data-driven decisions and grow your business. Of course, in order to access those insights, you’ll need to know how to use the tool, which can get a little complicated. So, in this article, I’ll share some quick Google Analytics tips and tricks you can […]
Do you want to measure social media ROI to determine whether your social media spending and marketing efforts are paying off? Without tracking your social media ROI, you might not know that you’re actually wasting valuable resources on strategies that don’t work. Understanding and tracking your ROI is crucial because it shows you which efforts […]
When you’re busy running marketing campaigns, it’s easy to get caught up in email marketing metrics that don’t truly reflect their success. While metrics like open rates and click-through rates are important, you should also track several other key performance indicators (KPIs) to better understand your email campaign’s effectiveness. This lets you make better, data-driven […]
Regarding web analytics tools, the choice between Matomo vs. Google Analytics is a common dilemma for many website owners. Both platforms offer robust data tracking and reporting capabilities, but there are some key differences to consider. In this article, we’ll look in-depth at Matomo and Google Analytics, exploring each solution’s unique features, pros, and cons. […]
If you want to grow your business, organization, or blog, you’re going to need to gather some website stats. Trying to grow without any data is like trying to thread a needle with your eyes closed. Is it possible? Sure, but it would be a whole lot faster and easier if you just open your […]
Do you ever feel like your website’s analytics are hard to understand? How do you take that data and make decisions about what to do next? That’s where Google Analytics segments come in handy. They let you divide your data into smaller, more manageable groups based on demographics, behavior, and traffic sources. Think of it […]
If you’re running Meta (Facebook) ads to promote your products, services, or content, installing the Facebook Pixel is crucial for tracking conversions and understanding how your ads are doing. But how do you install it on your site? How do you add your Facebook Pixel to Google Tag Manager? There are multiple different ways to […]
Are you trying to add Google Analytics to your WordPress site but can’t decide between MonsterInsights vs. Analytify? MonsterInsights and Analytify are great tools that link your site with Google Analytics and offer unique tracking options. However, they do their jobs differently and offer different features. In this comparison, we’re putting MonsterInsights vs. Analytify to […]
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