As an eCommerce store owner, you need to gather all of the most important data from your website so that you can understand your visitors, cater to their needs and wants, and grow your business. To do that, one of the important metrics to track is the add to cart event. It’s that critical moment […]
Lost sales due to abandoned shopping carts represent one of the most significant challenges for eCommerce businesses today. With nearly 70% of potential customers leaving items in their cart without completing their purchase, tracking and reducing cart abandonment is essential for increasing your revenue and growing your store. With Google Analytics eCommerce tracking in WordPress, […]
Want to learn how to email WooCommerce reports to your colleagues or others? Need a report that actually includes the data that matters to your business? WooCommerce is a really powerful WordPress eCommerce plugin, and it does have some reporting built in. However, the only way to send the data to others is to download […]
Looking to learn how to manage Google Analytics PayPal referral traffic? If you’re using PayPal to accept payments, Google Analytics will list PayPal as the referral source for the transaction, instead of where your traffic actually originated form. This prevents you from seeing the original referrer websites contributing to your conversions, which is really important […]
What are the most important Google Analytics eCommerce metrics and KPIs for your store? Tracking a specific set of ecommerce metrics and KPIs can help you see where your site needs improvement, and help you make changes that’ll bring in more revenue. In this guide, we’ll explore some crucial eCommerce metrics and KPIs (Key Performance […]
Running your WooCommerce store without proper conversion tracking is like trying to do it all blindfolded. You need that data if you want to really grow! Making critical business decisions based on guesswork rather than data will cost you sales and revenue. Setting up error-free WooCommerce conversion tracking is the key to gathering powerful insights […]
Are you wondering what the best customer retention strategies are for eCommerce stores? You know keeping existing customers is important, but are you doing enough to encourage those valuable repeat purchases? Here’s a startling fact: According to the Harvard Business Review, acquiring a new customer costs 5-25 times more than retaining an existing one, and […]
Want to display more products in your WooCommerce store to boost awareness and sales? Displaying your most popular products on different pages and in different areas of your website is an awesome way to increase the exposure of those products to your shoppers and hopefully increase sales. There are a few really useful WooCommerce product […]
Do you want to track the return on investment (ROI) for paid advertising on your online store? Setting up eCommerce Google Ads conversion tracking for your website is essential if you want to measure the ROI from your ad campaigns. In this article, we’ll show you how to set up Google Ads conversion tracking on […]
Do you want to reduce the shopping cart abandonment rate on your site? Shopping cart abandonment is the single largest obstacle for eCommerce retailers to overcome. We’ve all added something to an online cart and left without buying it, right? In this article, we’ll give you 12 smart tactics to reduce shopping cart abandonment. Shopping […]
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