Running Meta (Facebook) ads involves tracking numerous metrics, and one of the most important is your cost per result. Many advertisers focus on impressions or click-through rates but overlook this crucial efficiency metric! When you’re spending money on ads, you want to know exactly what you’re getting for each dollar spent. Understanding your cost per […]
Setting up proper user permissions in Google Analytics is one of those tasks that might seem small but can have a huge impact on your business…and your sanity. I’ve seen firsthand how the wrong permission setup can cause a lot of problems! In fact, when I worked in SEO, I asked an agency to give […]
If you’re using WPForms, setting up WPForms Google Analytics tracking is an essential step for finding out how your forms are performing. Google Analytics is the most powerful website analytics tool, and it allows you to track nearly every piece of data for your website. However, advanced tracking options, including forms conversions, are more complex […]
MonsterInsights offers a completely free version that never expires, which is perfect for website owners who want powerful analytics without spending anything. There are two versions of MonsterInsights: MonsterInsights Lite (free) and MonsterInsights Plus/Pro/Elite (paid). With MonsterInsights Lite, you get access to many powerful features completely free, forever. In this article, I’ll show you how […]
Wouldn’t it be great if you could sign into your WordPress dashboard, click a button, and see many of your website’s most important stats all in one spot? In MonsterInsights 9.3, you can! Meet your new Overview report with additional metrics tabs. Now, you can customize your analytics dashboard to focus on the exact metrics […]
Gated content is high-quality content that’s available on your website, but only if a visitor provides their email address first. Then, they can read or download the content. The question is, does gated content work for small businesses? Does it help generate leads and sales? Or does it just hide important content that could benefit […]
Tracking conversions in Google Analytics 4 is essential for understanding how well your WordPress site is performing. From form submissions and button clicks to eCommerce purchases and download counts, conversion tracking helps you see exactly what your visitors are doing on your website. Setting up conversion tracking in GA4 might seem complicated at first, but […]
Hoping to grow your eCommerce store this year? To reach a wider audience, make more sales, build a loyal customer base, and grow your store, you’ll need to know how to use eCommerce digital marketing. You have awesome products, but that’s not enough in today’s competitive marketplace. You need to figure out how to reach […]
Are you wondering if there’s an easy way to track your Elementor forms in Google Analytics? To set up any type of form tracking in Google Analytics, most tutorials will walk you through setting up Google Tag Manager and going through the complicated setup of tags and triggers to track each form’s submissions. Or, you’re […]
Are you wondering which pages on your website get the most traffic or if people are actually viewing your latest blog posts and landing pages? I know that when I see the number of pageviews rise on my own blog, I feel pretty excited that people are enjoying my content. Pageviews really are one of […]
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