Looking for an easy way to set up Google Analytics on WordPress multisite network? MonsterInsights makes it easier than ever to set up Google Analytics on all of your sites.
It helps you save time and you don’t have to touch a single line of code or have to hire a developer to get the job done.
In this article, we’ll show you how to set up Google Analytics on your multisite network. Let’s begin…
The Problem With Google Analytics and WordPress Multisite
WordPress multisite can save you a lot of time in managing multiple websites, but it also causes some unique problems – one of which is installing analytics.
Most Google Analytics plugins for WordPress lack support for multisite. That means that you need to go through each individual site in your network and add your Google Analytics tracking code one by one.
That’s not such a big deal if you only have a few sites, but what about networks with dozens or even hundreds of sites?
With MonsterInsights, all you need to do is add your Google Analytics code to your main site, and it works across your entire network. No technical skills are required, and you never even have to copy and paste your tracking code.
Once you connect your Google Analytics account using MonsterInsights, the tracking code is automatically added for you behind the scenes.
We’ll walk you through the entire process of setting up your Google Analytics account and installing and activating MonsterInsights.
Step 1: Sign Up for Google Analytics
The first thing you’ll need to do is log in or sign up for a Google account.
To get started, open the Google Analytics website and click the Sign In link in the top right corner of the page.
On the next page, you can log in to your existing Google account if you have one, or click the Create account link to create a new Google account.
After you’re logged in, click the Start measuring button.
On the next screen, Google Analytics will ask for your account details. Start by entering an account name. Then click all the checkboxes for Account Data Sharing Settings and hit Next.
After that, give a name to your property (website), select a reporting time zone, and currency.
Once you’ve entered these details, click on Show advanced options.
Then click on the switch to enable Create a Universal Analytics property.
Now enter your parent website’s URL from where you wish to control all other sites on the multisite network. And then select the Create a Universal Analytics property only option and click Next.
You’ll now have to select a category for your business, your business size, and choose how do you want to use Google Analytics with your business.
Next, click Create.
Now a new window will popup where you’ll be asked to review and accept the Google Analytics Terms of Service Agreement.
Check all the boxes and then click I Accept at the bottom.
That’s it! You’re now signed up for Google Analytics.
But Analytics will ask you to add a tracking code to your WordPress websites. You can leave this for now, as we’ll show you how to do that in step 4.
Step 2: Add More Sites to Google Analytics
To add more sites to your Analytics profile, click the Admin tab in the left taskbar.
Now click Create Account at the top.
Then follow the same process as shown in the first step and enter your website information.
Repeat these steps until you finished adding all your sites to Google Analytics.
Once you’ve added all the websites from your WordPress multisite network, let’s see how you can add Google Analytics tracking code to all of them at once.
Step 3: Install and Activate MonsterInsights for Your Network
MonsterInsights makes it super easy to connect all your sites with Google Analytics. Best of all, you don’t have to mess with tracking codes to set up Analytics.
Do note that to set up Google Analytics using MonsterInsights on your multisite network, you will need its Agency plan.
You can get started by downloading the MonsterInsights plugin. To do that, you’ll need to login to your MonsterInsights account and then go to the Downloads tab to download the plugin zip file.
Once you have the zip file, you can log into the multisite network.
Then navigate to Plugins » Add New and click the Upload Plugin button at the top.
On the next screen, you can click the Choose File button to select the zip file you just downloaded. Then click the Install Now button to upload the file and install the plugin on your site.
Once the plugin has been uploaded and installed, you can click the Network Activate button to activate it on your entire multisite network.
Step 4: Connect Google Analytics to Your WordPress Multisite Network
After you’ve successfully activated the plugin, you’ll be taken to MonsterInsights welcome screen, where you can click the Launch the Wizard button to get started.
Next, choose a category that best describes your network and click Save and Continue.
After that, you’ll have to enter your MonsterInsights License key. You can find the key in your account area under the Downloads tab. Simply copy and paste the key in the wizard.
Then click Connect MonsterInsights.
In the next step, you will have to connect your Google account with MonsterInsights. Make sure to select the account you used in the first step.
Now click Allow so MonsterInsights can access your Google account.
Next, select the website profile you want to Authenticate with MonsterInsights and click Complete Connection.
MonsterInsights will now show you some recommended settings such as event tracking, enhanced link attribution, file downloads, affiliate link tracking, and more. Click Save and Continue when you’re satisfied with the settings.
In the next step, you can install MonsterInsights addons and get more insights about your visitors. For instance, with Forms addon, you can track form conversions.
There are many more addons you can choose from and set up tracking that’s not possible by default in Google Analytics. Click Save and Continue when you’re done.
Now, in the last step, click Finish Setup & Exit Wizard.
That’s it! Now you’ve activated MonsterInsights for your WordPress Multi-Site Network.
For any sub-sites that you wish to have their own insights and stats panel in WordPress, you can override the network settings with that subsite settings.
To do so, navigate to that site’s dashboard:
Then, navigate to Insights » Settings and activate your license key.
Next, if you only want to override the network UA code, or if you want reports on the subsite dashboard you can authenticate with your Google Account on the subsite:
Then, follow the steps to authenticate this sub-site with your Google Analytics Account.
It can take a few hours for Google Analytics to start collecting data.
Once it does, you can go to Insights » Reports to each individual site to see how your site is doing.
We hope this tutorial helped you to set up Google Analytics on WordPress multisite network. You may also want to see our guide on when Google Analytics is wrong and how to fix common inaccuracies.