Do you offer downloadable content with Easy Digital Downloads on your website? Do you want to know your stats about which pages visitors are looking at, how they’re getting to the purchase page, and a lot more helpful data that can help you optimize your site for more conversions? By setting up Google Analytics on […]
7 Best eCommerce Analytics Tools to Grow Your Business
Running a successful eCommerce store means making smart, data-driven decisions every single day. But how do you track the right eCommerce metrics? The answer lies in using the right eCommerce analytics tools. With proper analytics, you can track everything from total revenue and conversion rates to customer behavior and product performance. But with so many […]
How to Track Shopping Cart Abandonment with Google Analytics
Lost sales due to abandoned shopping carts represent one of the most significant challenges for eCommerce businesses today. With nearly 70% of potential customers leaving items in their cart without completing their purchase, tracking and reducing cart abandonment is essential for increasing your revenue and growing your store. With Google Analytics eCommerce tracking in WordPress, […]
How to Track Add to Cart Events in Google Analytics (Easy Way)
As an eCommerce store owner, you need to gather all of the most important data from your website so that you can understand your visitors, cater to their needs and wants, and grow your business. To do that, one of the important metrics to track is the add to cart event. It’s that critical moment […]
eCommerce Digital Marketing Strategies, Tools, & Insights to Grow Your Store
Hoping to grow your eCommerce store this year? To reach a wider audience, make more sales, build a loyal customer base, and grow your store, you’ll need to know how to use eCommerce digital marketing. You have awesome products, but that’s not enough in today’s competitive marketplace. You need to figure out how to reach […]
6 Best eCommerce Plugins for WordPress (+ BONUS Picks)
Are you about to set up a new eCommerce store and wondering about the best eCommerce plugins for WordPress? Or, maybe you’re moving your eCommerce website to WordPress from another platform and want to pick the best plugins to run your online business. Either way, I’m glad you’re here to learn about the best WordPress […]
From Reports to Results: A WooCommerce + MonsterInsights Case Study
Here at MonsterInsights, we’re all about providing businesses with the data-driven insights they need to grow. We know it can seem complicated, though, to translate those insights into results. How can you actually use your MonsterInsights dashboard reports to grow your business? We’re here to help! Let’s take a look at a real company with […]
Google Analytics Organic Shopping: Beginner’s Guide
Running an eCommerce business comes with a lot of really important numbers to try to keep track of. You also need to understand the significance of those metrics so that you can figure out how to grow your business. One metric that you might not know much about yet is organic shopping traffic in GA4. […]
How to Connect Your Charitable Website with Google Analytics
Are you using Charitable, the powerful WordPress donation plugin, to fuel your online fundraising? Want to take your campaigns to the next level and maximize your impact? The key is to use the valuable insights you get by connecting your website with Google Analytics eCommerce tracking. By tracking your Charitable site’s performance, you can make […]
How to See Which Google Analytics Traffic Sources Convert Best
Do you want to know which of your Google Analytics traffic sources are generating the most sales or other conversions on your website? Whether your site uses eCommerce tracking or just conversion tracking, it’s important to see which channels are bringing in people who are purchasing or converting in other ways. In this article, we’ll […]