Want to use a WordPress email subscription plugin to build your email list and make more money from your audience? Using an email newsletter popup box on WordPress is one of the very best ways to collect email addresses, along with having signup boxes embedded on your website. To collect the most email addresses, you’ll […]
Are you wondering how much money you have to invest in acquiring new customers and retaining existing ones? One of the most important metrics many businesses ignore or don’t measure is customer lifetime value (CLV). It helps you estimate how valuable a customer is for your website. In this article, we’ll show you what is […]
Does your website offer the best experience possible for your visitors? There’s a Google Analytics 4 behavior flow report that can help you find out where you might be dropping the user experience ball: the path exploration report. Visualize your users’ path through your website by analyzing the GA4 path exploration report (this report was […]
Do you want to reduce the shopping cart abandonment rate on your site? Shopping cart abandonment is the single largest obstacle for eCommerce retailers to overcome. We’ve all added something to an online cart and left without buying it, right? In this article, we’ll give you 12 smart tactics to reduce shopping cart abandonment. Shopping […]
Do you want to track the activity of your logged in users in Google Analytics and WordPress? If you require people to register on your website, then you can set up WordPress user ID tracking in GA4 to track individual users by ID to see more about how those visitors interact with your site. By […]
Do you want to learn how to track coupon codes in Google Analytics for your eCommerce store? Coupon campaigns are an awesome marketing strategy for attracting new customers, engaging with your existing customers to increase repeat business, and turning on-the-fence shoppers into conversions. However, you need to use Google Analytics coupon tracking to know if […]
Do you want to know the average value of each eCommerce transaction in your online store? You can easily find out by finding your Average Order Value in Google Analytics. But if you’ve never used Google Analytics before or don’t know how to navigate it, then it can be tricky to set up eCommerce tracking […]
Do you want to stop Google Analytics from tracking logged in users? By default, Google Analytics tracks each and every pageview on your site, including admin pageviews and visits by bots. So, when you’re writing, editing, and previewing your site, Analytics records each of your visits as a real pageview and prepares reports including those […]
Do you know which organic keywords bring in the most traffic to your WordPress website? Or are you interested in finding out if your SEO investment is paying off? To determine these things, you’ll want to track organic keywords in Google Analytics. However, tracking organic keywords isn’t as straightforward as you think. Google Analytics doesn’t […]
Want to know the difference between a microsite vs landing page? Both are helpful for promoting your digital marketing campaigns, boosting sales, and increasing conversions. But, they also have some key differences that are important to understand. In this article, we’ll explain microsites vs. landing pages and give you all the information you need to […]
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