Direct traffic is one of the most misunderstood metrics in Google Analytics. When reviewing your website analytics, you’ll notice traffic coming from various sources like organic search, paid search, referral, and social. But what exactly counts as “direct” traffic, and why should you care? In this guide, I’ll explain exactly what direct traffic is in […]
How to Create Google Analytics 4 Custom Reports (Step by Step)
Wondering how to create custom reports in Google Analytics 4 (GA4) using the new Explore tab? The custom report builder in GA4 looks complicated at first, but with a little practice, you’ll be able to set up custom exploration reports in no time. You’ll only learn how to create custom reports in GA4 by trying […]
WooCommerce Conversion Tracking: Complete Guide (2025)
Running your WooCommerce store without proper conversion tracking is like trying to do it all blindfolded. You need that data if you want to really grow! Making critical business decisions based on guesswork rather than data will cost you sales and revenue. Setting up error-free WooCommerce conversion tracking is the key to gathering powerful insights […]
How to Check if Google Analytics is Working (+ Checker Tools)
Are you wondering how to check if Google Analytics is working on your website and looking for a Google Analytics checker tool? Or perhaps you’re not sure if the data Analytics is tracking is accurate? Google Analytics is a powerful tool for measuring your site’s performance and gathering a lot of incredibly useful information about […]
Google Analytics 4 Glossary: New GA4 Terms to Know
Google Analytics 4 is new and can be confusing if you’re not sure what some of the new metrics and terms mean. So, we’ve created this Google Analytics 4 glossary to go over some of the things that have changed, and some of the new terms that have been introduced. After our list of terms, […]
8 Best Website Builders for Small Businesses
Small businesses must have professional websites. But, not all small businesses can hire web designers. This is where finding the best website builder can help. You don’t need to spend a lot of time learning how to run your site, make changes, and add content. You also don’t need to sacrifice the look, functionality, or […]
Google Analytics eCommerce + Revenue Tracking Tutorial [WordPress]
Setting up Google Analytics eCommerce and revenue tracking for your online store lets you gather vital data about customer behavior and sales performance. With proper eCommerce tracking in GA4, you’ll start collecting critical metrics like total purchases, revenue generated, product performance, and user engagement. In this article, I’ll show you how to easily set up […]
How to Get More Traffic on WordPress (15+ Ways)
Want to get more traffic on WordPress this year? Getting more traffic to your blog or website is the first step to increasing subscribers, revenue or sales, so doing what you can to bring in that extra traffic is a great first step. It’s really easy to get overwhelmed, though, by all the different things […]
6 Best WooCommerce Analytics and Reporting Plugins
Looking for the best WooCommerce reporting and analytics plugins? With the right plugin, you’ll be able to see all the most important stats for your WooCommerce store. When you know the stats that matter, you’ll be able to make decisions that will grow your store. So, the WooCommerce reporting and analytics plugin you choose should […]
Top WordPress SEO Mistakes [Most Common & Easily Avoidable]
Want to make sure you’re not making WordPress SEO mistakes on your site? We’re glad you’re here to learn what the most common SEO issues are, so that you can avoid making SEO mistakes and keep your WordPress site super SEO friendly. SEO practices are so important for digital marketing and your site’s overall success! […]