Are you having a hard time deciding between MonsterInsights vs. Yoast SEO? Both are among the most popular WordPress plugins in the world. But often, people don’t realize they are used for different purposes. MonsterInsights makes it super easy to use Google Analytics and helps you uncover the data that matters for your business. On […]
Long-Tail Keywords: How to Find & Use Them for SEO
Are you tired of battling it out for ultra-competitive, high-volume keywords? Sure, they can be effective at sending traffic to your site, but they’re hard to rank for and sometimes don’t send the most qualified traffic. To help you boost your traffic, improve your search rankings, and even increase your conversions, you should find and […]
Voice Search Optimization: How to Get More Traffic in 2025
People are talking to their devices more than ever. In the United States, about 153.5 million people are expected to use voice assistants in 2025. That’s not just a trend. It’s how your customers find businesses like yours. I’ve been watching voice search grow for years, and I can tell you this: if your website […]
8 Best WordPress Calendar Plugins to Manage Events & Bookings
A WordPress calendar plugin can help you display event calendars and other calendars on your site in a great, user friendly way. Many of the plugins on our list share some features, but some of them really stand out with how they look and function. Take a look at our list of calendar plugins for […]
Google Analytics 4 Goals: Why They’re Gone & How to Adapt
Goals are no longer available to use in Google Analytics 4. If you’re used to Universal Analytics (Google Analytics 3), this can be pretty confusing. So, why are there no goals in Google Analytics 4, and how do you track your goals now? In this article, we’ll go over Google Analytics 4 goals and how […]
8 Best WordPress Instagram Plugins (Expert Pick)
Looking for the best WordPress Instagram plugins? Bringing your Instagram feed onto your website is a great way to get more engagement and increase your followers. There are awesome Instagram plugins that go beyond feeds, too! However, it can be hard to choose the right plugins that are going to work best for your website. […]
6 Best Website Heatmap Tools for WordPress
Want to understand how visitors actually experience your website—not just what they click, but how far they scroll, what they ignore, and where they hesitate? Heatmap tools give you a visual, intuitive way to see real user behavior so you can make data-driven improvements that boost engagement and conversions. For WordPress users, installing a heatmap […]
30+ Best WooCommerce Plugins & Extensions: The 2025 Must-Haves
Are you looking for the best, must-have WooCommerce plugins and extensions for your WooCommerce store? WooCommerce is the best WordPress plugin for building an eCommerce website—especially one that sells physical products. It’s a stellar eCommerce platform! However, it might not include all the advanced features you need to run the most profitable shop. That’s where […]
How to Lower Cost Per Click Without Killing Your Conversions
Is your advertising budget disappearing faster than you can say “cost per click?” Every time someone clicks your ad, you’re paying money — and when those clicks don’t turn into customers, it feels like throwing cash out the window. The truth is, you don’t need a bigger budget to get better results. You just need […]
How to Use Local PPC to Get More Customers (Beginner’s Guide)
Are you spending your precious budget on paid ads only to get clicks from customers from across the country who will never buy your products? Local PPC solves this problem. It puts your ads in front of people who can actually walk through your door, call your phone, or book your services. Instead of wasting […]