How to Optimize AdWords: 5 Tips & Strategies to Boost Your Clicks

Want to improve AdWords click-through rates? Getting your AdWords campaign up and running is pretty easy. But, if you don’t optimize your ad campaigns well enough, your click-through rates could be low, making your entire AdWords campaign less effective.

In this article, we’ll show you how to optimize your AdWords campaign to boost click-through rates.

1. Use Ad Extensions

Add extensions are additional information you can include in your ads to entice people to click on your ads and make them choose your business over your competitors.

Some of the useful ad extensions are:

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Call extension: If you’re promoting a service using AdWords, adding a call extension could significantly increase your click-through rates. People can tap or click a button to call your business directly from your ads without having to visit your landing page.

Review extension: Attract new customers to your store by adding a social proof right in your ads using review and rating extensions.

google adwords review ad extension

Price extension: The Price extension appears below your text ad, giving you more space to tell more about your offering.

2. Optimize Your Display URL

A display URL is a web address that your prospects see in your pay-per-click ads. It gives people an idea of where they’ll arrive after they click your ad.

When creating an ad campaign, keep in mind that your actual landing page URL does not have to match your display URL, but should be in the same domain.

A few ways to optimize your display URL to increase ad relevancy are:

Use a keyword: Include a keyword in your display URL. Google bolds the keyword in your display URL when it matches the search query.

Use a call to action: Hyatt, for example, uses the call to action Book now in their display URL to encourage clicks.

adwords display url optimization

Make it readable: Use camel case and hyphens in your display URL to make it more readable.

3. Personalize Your Ad Copy

AdWords allows you to personalize your ads to a great extent to match your ads with the search query. If you’re a local advertiser, you can use geo-customizers to dynamically update your ad based on the searchers’ physical location or location of interest.

You can also personalize the copy based on the following dimensions: device, time, audience, gender or age.

4. Create Tightly Themed Keyword Groups

Google AdWords allows you to include multiple keywords into your account and ad groups.

While this helps you win a chance to reach your ads to your target customers, at times your ads won’t contain the keyword that people were searching for, which would adversely affect the click-through rates and quality scores.

To increase the likelihood of your keywords to appear in your ads, you might use tightly grouped themes or keywords into smaller ad groups rather than a broader ad group.

5. Use a Countdown Timer

Finally, your ad clicks won’t mean anything if those visitors don’t convert on your site.

Creating a sense of urgency is a great tactic to persuade users to act quickly. Urgency works because it causes people to suspend deliberate thought of procrastination. Obviously, no one likes to miss out on a cool offer.

If you want to boost clicks on your ads by creating a sense of urgency, AdWords allows you to insert a countdown timer in your ads to highlight your upcoming events. The ads with countdown timer are proven to perform at a significantly higher rate than other copy.

adwords countdown timer

After clicking on your ads, your prospective customers will expect the same tone and message on your landing page as well.

If you’re using a countdown timer in your ads, it’s in your best interest to use a similar timer on your landing page as well to meet your prospects’ expectations and boost conversions.

With OptinMonster, you can display a countdown timer as a sticky header known as floating bar to boost sales.

countdown timer in landing page

Using a countdown timer is a great strategy for eCommerce stores to boost ad clicks and conversions. You can use a countdown timer to promote…

  • Holiday and seasonal campaigns
  • Limited-edition products
  • Flash sales
  • …and more.

We hope this article will help you improve the click-through rates of your next AdWords campaign.

If you’re running a remarketing campaign to target people who have already shown an interest in your products, make sure to follow these remarketing best practices.

And don’t forget to follow us on Twitter and Facebook for more Google Analytics tutorials.

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