How to Create a Custom Dimensions Report in Google Analytics

Looking to create a Google Analytics custom dimensions report? Creating custom dimensions reports allows you to analyze custom tracking parameters you set for your site. In this article, let’s look at how to create custom dimensions reports in Google Analytics.

What Are Custom Dimensions?

Google Analytics gives you several traffic reports to analyze how your visitors interact with your website. In every Google Analytics report, you can find two types of data: dimensions and metrics.

For example, gender, region, all pages, traffic sources, etc. are some predefined dimensions. Pageview, bounce rate, average time on a page are some predefined metrics.

Google Analytics also allows you to set your own dimensions, so you can choose to track custom data that matter to your business and analyze them in your Analytics account. For example, you could decide to track your blog authors, post categories, and more.

Setting up custom dimensions on your website can be a hassle especially if you’re not an Analytics expert. With MonsterInsights, you can easily set them up without having to touch a single line of code. All you need to do is to install the Custom Dimensions Addon and set up custom dimensions on your site as well as your Analytics account.

The Two Methods to Find Custom Dimensions Reports

In your Google Analytics profile, you can find custom dimensions reports in two ways:

  1. With a standard Google Analytics report: The easiest way to view your custom dimensions data is by adding the dimension you want to view to a standard report.
  2. With a custom report: If you want to view more data and create a customized view, creating a custom report is the best option.

Not sure if you need to create a custom report? Creating a custom report is a great choice for you if…

  • you want to label your custom dimension as the primary dimension.
  • you want to add more than two dimensions per row. The standard report allows you to use only two dimensions, while custom reports can have 5 dimensions.

Let’s take a detailed look at how to find custom dimensions, step by step.

1. Find Custom Dimensions in a Standard Report

First off, you’ll need to log in to your Google Analytics account, and select the website you’d like to find your Custom Dimensions report in.

click on google analytics view

For the sake of this example, let’s add a custom dimension as a secondary dimension to your All Pages report.

In the left panel, choose Behavior » Site Content » All Pages. Now you’ll see a standard All Pages report in Google Analytics.

You can find a button labeled Secondary dimension just above the table. Click on it and choose your preferred custom dimension by clicking on the Custom Dimensions dropdown menu.

choose a secondary custom dimension

The report will look like this. See the below screenshot.

custom dimension report Google Analytics

The same way, you can add a custom dimension as a secondary dimension to any other standard report.

2. Create a Custom Report for Custom Dimensions

Log in to your Google Analytics account, and select the website you’d like to find your Custom Dimension reports in.

click on google analytics view

Then, click the Customization / Customisation tab in the left panel.

customization-tab

You can now click the + New Custom Report button.

create new custom report in google anlaytics

Now you’ll need to tell Google Analytics what to include in your report.

In this guide, we’ll create a report to show us the number of pageviews by author. We named our report Pageviews by Author.

Under Metric Groups, click the + add metric button. Type pageviews in the search field. Then click on the Pageviews metric under the Users heading.

creating a custom report in google analytics

After that, you can click the + add dimension button and then click Custom Dimensions to specify the Custom Dimension you want to report.

selecting the custom dimension for the report

When you’re done, click the Save button at the bottom.

That’s it! Now you’ll be redirected to your new report.

custom dimensions pageviews by author report

Now you can access it at any time by navigating to Customization » Custom Reports » Pageviews by Author.

Now you understand how to find custom dimensions report in Google Analytics. You can make use of these data to improve the user experience, engagement, conversions and revenue of your online business.

If you want to know more about custom dimensions, check out the beginners guide to Google Analytics custom dimensions. And don’t forget to follow us on Twitter and Facebook for more Google Analytics tutorials.

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