Do you want to learn how to track coupon codes in Google Analytics for your eCommerce store? Coupon campaigns are an awesome marketing strategy for attracting new customers, engaging with your existing customers to increase repeat business, and turning on-the-fence shoppers into conversions. However, you need to use Google Analytics coupon tracking to know if […]
Do you want to learn how to modify your WordPress search results page? Using a WordPress custom search results page helps your visitors easily navigate your site to find what they’re looking for. This leads to more conversions and a better user experience for your customers! In this article, we’ll show you how to easily […]
Do you want to learn how to add a WordPress Instagram feed to your website? Instagram is an incredibly popular social media platform and marketing tool. By displaying your feed on your WordPress site, you can build social proof, increase engagement, build your social following, save time, and make more sales! In this article, we’ll […]
Google Analytics annotations are back in GA4! This powerful feature helps you add context to your analytics data by marking important events directly on your reports. With annotations, you can easily track how website changes, marketing campaigns, and other activities impact your traffic and performance. I’m thrilled to share that Google has finally reintroduced this […]
Want to learn how to set up Bing conversion tracking on your WordPress site? By tracking your Microsoft Advertising (Bing Ad) conversions, you can see what’s working and what’s not for your advertising strategy, which is key to improving your ad campaigns, making more sales, and growing your business faster! In this article, we’ll walk […]
Want to know how to sell digital downloads in WordPress? Choosing the perfect eCommerce platform is half the battle, and you’ve already won that! With WordPress, you can easily set up a full eCommerce store for selling digital products, without having to touch any code. If you have no idea how to get started, don’t […]
Is your Google Analytics not working? Or does it seem like it’s not showing data correctly? Google Analytics 4 is a powerful tool that you can use to help understand your website visitors in a really amazing, deep way. You can find out what pages they’re looking at, how much time they’re spending on your […]
Adding tracking pixels to your website can be confusing as heck. Where do they go? How do you access that file? You might even have to ask for help from a developer. If you’re running Meta (Facebook) ads, installing this tracking code is necessary for measuring conversions, building retargeting audiences, and optimizing your ad performance. […]
Do you want to learn how to do a giveaway on TikTok? Taking the social media world by storm, TikTok skyrocketed in popularity after its launch a few years ago. The platform now has more than 2 billion active users! Social media is a powerful tool, and business owners have quickly realized the benefits of […]
Website owners often feel frustrated when they can’t find their bounce rate data in Google Analytics 4 (GA4). Many users switched from Universal Analytics expecting to see the same familiar metrics, only to discover that bounce rate isn’t where it used to be. In GA4, bounce rate has been replaced by other engagement metrics. However, […]
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