How to Track WPForms Conversions with Google Analytics

Want to track your WPForms conversions with Google Analytics? Great idea! Google Analytics is the most powerful website analytics tool, and allows you to track nearly every piece of data for your website. However, advanced tracking options, including forms conversions, are extremely complex and can be overwhelming, especially if you’re new to its interface.

Thankfully, there’re smart tools like MonsterInsights to help you use Google Analytics in a more simple manner.

In this article, we’ll show you how to track your WPForms conversions with Google Analytics in the most beginner-friendly way possible.

How to Set Up WPForms Tracking in Google Analytics

Google Analytics tracks some of your important website metrics automatically whereas you’ll need to manually set up tracking for some advanced metrics like events, eCommerce, etc. Since Google Analytics views your online forms conversions as events, you’ll need to set up forms tracking manually in Google Analytics.

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In order to set up forms tracking in Google Analytics, you’ll need to create events and define form submissions as goals. The forms tracking setup process, when done this way, is somewhat complex and confusing for non-coding users. So, you’ll need to either need to learn the steps one-by-one or hire an expert to carry out the task for you.

Either way, setting up forms tracking manually massively inconvenient.

So, we recommend you to use MonsterInsights for tracking your forms easily.


It’s the most user-friendly plugin for setting up Google Analytics in WordPress and tracking all your important website metrics with ease. It fully supports WPForms as well as all the other major WordPress forms plugins.

Using MonsterInsights, you can easily set up forms tracking without having to worry about any complex processes, activating it in just a few clicks. Then, it’ll automatically start tracking your WordPress forms conversions and provide you with clean and highly-comprehensive reports.

Forms tracking is a way more convenient with MonsterInsights than with Google Analytics itself. With MonsterInsights, you can use Google Analytics like a pro, even if you’re a complete beginner.

Why Use MonsterInsights to Track WPForms Conversions?

MonsterInsights makes setting up forms tracking and viewing reports really easy for beginners. In addition to that, it has many additional benefits like:

  • It empowers you: Using this plugin, you can set up forms tracking as well as other advanced tracking all by yourself.
  • It’s cost effective: In order to use forms tracking feature, you need to buy MonsterInsights with its Forms addon, however, it’s one-time investment for one year. If you had to hire a developer, you’d need to pay a lot more than what the plugin costs.
  • It saves your time: Using MonsterInsights, you don’t need to open your Google Analytics account to view your forms reports. It provides easy-to-understand reports right inside your WordPress dashboard.

The Forms addon simplifies forms tracking in WordPress while it has a dozen of other powerful addons for other important website metrics. Using MonsterInsights offers you more power so you can track advanced website metrics with ease.

How to Use MonsterInsights to Track WPForms Conversions

First, you’ll need to install the MonsterInsights plugin and activate it. Then, connect your WordPress site with your Google Analytics account using the plugin.

Then, you’ll need to visit Insights » Addons and find Forms Addon. Next, click the Install button.

forms addon

You’ll see the button changed into the Activate option. Simply click the button to activate the addon.

forms addon activate

Then, you’ll see the addon’s status as active.

That’s it! You’ve completed the setup process entirely in less than 2 minutes!

You don’t need any further configuration.

Now, MonsterInsights will automatically start tracking your WPForms conversions.

Let’s go ahead and see how to view the forms conversion reports.

How to View WPForms Conversion Reports

Now that you’ve set up forms tracking on your site, you can go check your forms conversion reports.

Note: Google Analytics takes 24 to 48 hours normally to track events like form actions, so forms reports may not be available immediately after the setup is done.

MonsterInsights lets you view your real-time forms conversion reports right inside your WordPress dashboard without needing to navigate away from your WordPress admin area.

In order to view your forms conversion reports, you need visit Insights » Reports in your WordPress dashboard. There, you can see the Overview Report of your entire site.

MonsterInsights Overview Report

Next, you’ll need to click the Forms link on the top of your Overview Report

Then, you’ll see your WPForms reports as shown in the screenshot below.


Your WordPress forms are in the first column from the left. The second column is the number of total views and the third shows the number of successful form submissions. The last column shows the conversion rates for each of your forms.

It’s just simple and comprehensible!

If you want to view your WPForms reports in more detail, you can click the View Full Forms Report button at the bottom of the report page.

Then, it’ll prompt you to open your Google Analytics account. If you’re already logged in, it’ll take you to Google Analytics » Behavior » Events » Top Events page in your Google Analytics account.


Now, you can view the total impressions and conversions triggered by your forms in this page.

If you want to view the total impressions for each of your forms separately, click on the Event Label link in your Forms report Primary Dimension.


Now you can see the total number of events for your WPForms forms. Events include both the impressions and conversions in Google Analytics.

So, if you want to see impressions and conversions separately for each of your forms, you’ll need to click on the form names one by one.


Then, you can see the events divided as Impressions and Conversions separately for your selected form.

That’s all. You did it!

We hope this article helped you to learn how to track your WPForms Conversions with Google Analytics. If you found MonsterInsights useful, download it today!

Also, check out our guide on smart ways to increase your sales funnel conversion rate and best SMTP services.

Don’t forget to follow us on Twitter and Facebook for more Google Analytics tutorials.

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