Tracking your website traffic is a game-changer for growing your website and your business. I’ve been monitoring website traffic for over a decade, and I can tell you firsthand that Google Analytics 4 (GA4) is one of the most powerful tools available for this purpose. When you set up GA4 on your website, you unlock […]
Logging into your Google Analytics account might seem like a simple task, but I’ve found that even experienced website owners sometimes get stuck with the login process. Whether you’re trying to check your traffic numbers, analyze user behavior, or track conversions, the first step is always getting into your account. That’s why I’ve put together […]
Many website owners run Google Ads to bring in more traffic but track that traffic separately in Google Analytics. This siloed approach means you’re missing out on valuable insights! When you link these two powerful tools together, you’ll see the complete picture of how your ads are performing. Linking Google Ads to Google Analytics helps […]
Finding the search terms people use to discover your website is crucial for any successful SEO strategy. After analyzing Google Analytics and Search Console data for many websites as an SEO specialist and content writer, I’ve mastered drawing meaningful insights from Google Analytics keyword reports and search term data. While Google Analytics doesn’t directly show […]
Google Tag Manager offers WordPress site owners a way to add tracking codes without touching their website’s code. However, GTM isn’t as simple as it sounds! It takes quite a bit of time to learn and can be overwhelming if you’re not technically inclined. In this guide, I’ll show you how to install Google Tag […]
Are you wondering if there’s an easy way to track your Elementor forms in Google Analytics? To set up any type of form tracking in Google Analytics, most tutorials will walk you through setting up Google Tag Manager and going through the complicated setup of tags and triggers to track each form’s submissions. Or, you’re […]
Are you wondering which pages on your website get the most traffic or if people are actually viewing your latest blog posts and landing pages? I know that when I see the number of pageviews rise on my own blog, I feel pretty excited that people are enjoying my content. Pageviews really are one of […]
Understanding how visitors interact with your WordPress site is crucial for growing your business or brand. From discovering your most popular content to tracking eCommerce sales and mobile usage, Google Analytics provides all the data you need to make smart, informed decisions about your website. While Google Analytics is powerful, setting it up correctly on […]
Do you have downloadable assets like eBooks, PDFs, and whitepapers on your website? If so, you should set up download tracking in Google Analytics to better understand your audience and track conversions. When you set up file download tracking in GA4, you can see not only which of your files are being downloaded but also […]
Ever wonder how many people click on the outbound links on your WordPress site to visit the sites you link to? You can find out quite easily by setting up outbound link click tracking in GA4. Once you know how many clicks your outbound links get, you can use that data to create new content, […]
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