Adding tracking pixels to your website can be confusing as heck. Where do they go? How do you access that file? You might even have to ask for help from a developer. If you’re running Meta (Facebook) ads, installing this tracking code is necessary for measuring conversions, building retargeting audiences, and optimizing your ad performance. […]
Creating an order form is one of the smartest ways to make sales on your WordPress site. With a well-designed order form, you can collect orders and payments online, streamline your sales process, and provide customers with a seamless purchasing experience. In this article, I’ll show you exactly how to create a simple order form […]
Lost sales due to abandoned shopping carts represent one of the most significant challenges for eCommerce businesses today. With nearly 70% of potential customers leaving items in their cart without completing their purchase, tracking and reducing cart abandonment is essential for increasing your revenue and growing your store. With Google Analytics eCommerce tracking in WordPress, […]
Getting the most out of your SEO and/or PPC campaigns starts with understanding what your audience is searching for. Google Keyword Planner is one of the most powerful free tools for discovering valuable keywords and understanding search trends, as long as you know how to use it properly. In this guide, I’ll walk you through […]
Schema markup is one of those SEO tactics that you’ve probably heard about, but especially if you’re not a super technical person, it’s a bit…clear as mud. I’ve been in the SEO and marketing space for many years, but I remember being pretty confused when I first learned about schema. I knew I wanted to […]
Google Trends is a powerful yet often untapped free tool that gives you direct access to Google’s search data. This valuable tool helps you understand exactly what your audience is searching for right now, making it an essential part of any SEO strategy. Google Trends is incredibly helpful for researching and gaining a better understanding […]
Well-crafted meta descriptions are an important part of any SEO plan. These short snippets of text are your website’s salespeople on search engine results pages, working tirelessly to convince users that your content is exactly what they’re searching for. In this guide, I’ll show you exactly how to write meta descriptions that not only appeal […]
Website owners often feel frustrated when they can’t find their bounce rate data in Google Analytics 4 (GA4). Many users switched from Universal Analytics expecting to see the same familiar metrics, only to discover that bounce rate isn’t where it used to be. In GA4, bounce rate has been replaced by other engagement metrics. However, […]
Tired of manually checking your Google Analytics dashboard every day to track website performance? Automated Google Analytics email reports are the solution you need to save time and keep your entire team informed about important metrics. Setting up these automated reports is straightforward and ensures you never miss critical data about your site’s performance. Plus, […]
As an eCommerce store owner, you need to gather all of the most important data from your website so that you can understand your visitors, cater to their needs and wants, and grow your business. To do that, one of the important metrics to track is the add to cart event. It’s that critical moment […]
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