Schema markup is one of those SEO tactics that you’ve probably heard about, but especially if you’re not a super technical person, it’s a bit…clear as mud. I’ve been in the SEO and marketing space for many years, but I remember being pretty confused when I first learned about schema. I knew I wanted to […]
Google Trends is a powerful yet often untapped free tool that gives you direct access to Google’s search data. This valuable tool helps you understand exactly what your audience is searching for right now, making it an essential part of any SEO strategy. Google Trends is incredibly helpful for researching and gaining a better understanding […]
Well-crafted meta descriptions are an important part of any SEO plan. These short snippets of text are your website’s salespeople on search engine results pages, working tirelessly to convince users that your content is exactly what they’re searching for. In this guide, I’ll show you exactly how to write meta descriptions that not only appeal […]
Website owners often feel frustrated when they can’t find their bounce rate data in Google Analytics 4 (GA4). Many users switched from Universal Analytics expecting to see the same familiar metrics, only to discover that bounce rate isn’t where it used to be. In GA4, bounce rate has been replaced by other engagement metrics. However, […]
Tired of manually checking your Google Analytics dashboard every day to track website performance? Automated Google Analytics email reports are the solution you need to save time and keep your entire team informed about important metrics. Setting up these automated reports is straightforward and ensures you never miss critical data about your site’s performance. Plus, […]
As an eCommerce store owner, you need to gather all of the most important data from your website so that you can understand your visitors, cater to their needs and wants, and grow your business. To do that, one of the important metrics to track is the add to cart event. It’s that critical moment […]
Setting up proper user permissions in Google Analytics is one of those tasks that might seem small but can have a huge impact on your business…and your sanity. I’ve seen firsthand how the wrong permission setup can cause a lot of problems! In fact, when I worked in SEO, I asked an agency to give […]
Google Analytics has two different levels of organization: accounts and properties. Adding a website to Google Analytics is essential for tracking visitor behavior, understanding your audience, and making data-driven decisions for your online presence. In this guide, I’ll walk you through the step-by-step process of adding a new property to your Google Analytics 4 account. […]
If you’re using WPForms, setting up WPForms Google Analytics tracking is an essential step for finding out how your forms are performing. Google Analytics is the most powerful website analytics tool, and it allows you to track nearly every piece of data for your website. However, advanced tracking options, including forms conversions, are more complex […]
MonsterInsights offers a completely free version that never expires, which is perfect for website owners who want powerful analytics without spending anything. There are two versions of MonsterInsights: MonsterInsights Lite (free) and MonsterInsights Plus/Pro/Elite (paid). With MonsterInsights Lite, you get access to many powerful features completely free, forever. In this article, I’ll show you how […]
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