As an eCommerce store owner, you need to gather all of the most important data from your website so that you can understand your visitors, cater to their needs and wants, and grow your business. To do that, one of the important metrics to track is the add to cart event. It’s that critical moment […]
Setting up proper user permissions in Google Analytics is one of those tasks that might seem small but can have a huge impact on your business…and your sanity. I’ve seen firsthand how the wrong permission setup can cause a lot of problems! In fact, when I worked in SEO, I asked an agency to give […]
Google Analytics has two different levels of organization: accounts and properties. Adding a website to Google Analytics is essential for tracking visitor behavior, understanding your audience, and making data-driven decisions for your online presence. In this guide, I’ll walk you through the step-by-step process of adding a new property to your Google Analytics 4 account. […]
If you’re using WPForms, setting up WPForms Google Analytics tracking is an essential step for finding out how your forms are performing. Google Analytics is the most powerful website analytics tool, and it allows you to track nearly every piece of data for your website. However, advanced tracking options, including forms conversions, are more complex […]
MonsterInsights offers a completely free version that never expires, which is perfect for website owners who want powerful analytics without spending anything. There are two versions of MonsterInsights: MonsterInsights Lite (free) and MonsterInsights Plus/Pro/Elite (paid). With MonsterInsights Lite, you get access to many powerful features completely free, forever. In this article, I’ll show you how […]
Tracking your website traffic is a game-changer for growing your website and your business. I’ve been monitoring website traffic for over a decade, and I can tell you firsthand that Google Analytics 4 (GA4) is one of the most powerful tools available for this purpose. When you set up GA4 on your website, you unlock […]
Logging into your Google Analytics account might seem like a simple task, but I’ve found that even experienced website owners sometimes get stuck with the login process. Whether you’re trying to check your traffic numbers, analyze user behavior, or track conversions, the first step is always getting into your account. That’s why I’ve put together […]
Many website owners run Google Ads to bring in more traffic but track that traffic separately in Google Analytics. This siloed approach means you’re missing out on valuable insights! When you link these two powerful tools together, you’ll see the complete picture of how your ads are performing. Linking Google Ads to Google Analytics helps […]
Finding the search terms people use to discover your website is crucial for any successful SEO strategy. After analyzing Google Analytics and Search Console data for many websites as an SEO specialist and content writer, I’ve mastered drawing meaningful insights from Google Analytics keyword reports and search term data. While Google Analytics doesn’t directly show […]
Google Tag Manager offers WordPress site owners a way to add tracking codes without touching their website’s code. However, GTM isn’t as simple as it sounds! It takes quite a bit of time to learn and can be overwhelming if you’re not technically inclined. In this guide, I’ll show you how to install Google Tag […]
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