QR code tracking with Google Analytics lets you get a whole bunch of really helpful data about who’s scanning your codes and what they do afterward. Whether you’re putting QR codes on restaurant menus, event flyers, product packaging, or anywhere else, tracking helps you figure out if you’re getting the results you’re hoping for. In […]
Setting up Google Analytics eCommerce and revenue tracking for your online store lets you gather vital data about customer behavior and sales performance. With proper eCommerce tracking in GA4, you’ll start collecting critical metrics like total purchases, revenue generated, product performance, and user engagement. In this article, I’ll show you how to easily set up […]
Google Search Console is a powerful tool that every website owner needs to use to improve their search presence. This essential platform provides critical insights into how your site performs in Google search results, helping you identify optimization opportunities and resolve issues that might be holding your rankings back. I’ll walk you through exactly how […]
Direct traffic is one of the most misunderstood metrics in Google Analytics. When reviewing your website analytics, you’ll notice traffic coming from various sources like organic search, paid search, referral, and social. But what exactly counts as “direct” traffic, and why should you care? In this guide, I’ll explain exactly what direct traffic is in […]
Adding tracking pixels to your website can be confusing as heck. Where do they go? How do you access that file? You might even have to ask for help from a developer. If you’re running Meta (Facebook) ads, installing this tracking code is necessary for measuring conversions, building retargeting audiences, and optimizing your ad performance. […]
Tracking WordPress website statistics helps you make smarter decisions about your content strategy and marketing campaigns. When you can see which pages are performing well and which need improvement, you can optimize your site to boost conversions and grow your business or brand. The best way to do that is with a Google Analytics dashboard […]
Creating an order form is one of the smartest ways to make sales on your WordPress site. With a well-designed order form, you can collect orders and payments online, streamline your sales process, and provide customers with a seamless purchasing experience. In this article, I’ll show you exactly how to create a simple order form […]
Lost sales due to abandoned shopping carts represent one of the most significant challenges for eCommerce businesses today. With nearly 70% of potential customers leaving items in their cart without completing their purchase, tracking and reducing cart abandonment is essential for increasing your revenue and growing your store. With Google Analytics eCommerce tracking in WordPress, […]
Connecting WooCommerce with Google Analytics is the single most important step you can take to understand your store’s performance and make data-driven decisions that boost your revenue. By adding Google Analytics to your WooCommerce store, you can track its performance and get the insights you need to grow your business. Adding that essential eCommerce tracking […]
Getting the most out of your SEO and/or PPC campaigns starts with understanding what your audience is searching for. Google Keyword Planner is one of the most powerful free tools for discovering valuable keywords and understanding search trends, as long as you know how to use it properly. In this guide, I’ll walk you through […]
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