Running a small business is hard enough without burning through cash on expensive ads. We get it, you’re wearing 15 different hats, your marketing budget is tight, and every dollar you spend needs to count. That’s exactly why we created this guide. Over the years, the MonsterInsights team has helped thousands of small business owners […]
Have you seen Google’s Search Console Insights report? It seems like a pretty cool report, but…what is it, why is it here, and what can you actually do with it? When Search Console Insights was announced back in 2021, we wondered the same thing. We were pretty pumped about getting a new tool from Google—we’ll […]
Abandoned carts are one of the biggest revenue leaks in eCommerce. In fact, about 7 out of 10 shoppers who add something to their cart never finish checking out. And on mobile, that number climbs even higher. We’ve worked with hundreds of online stores, and we’ve seen how frustrating this can be. The good news? […]
Every day, eCommerce stores lose an average of 70% of potential sales to abandoned carts. That’s billions of dollars left behind, and a big chunk of it could be recovered with the right approach. We’ve been helping store owners tackle this problem for over a decade, and we’ve seen businesses win back a significant portion […]
Are you making marketing decisions based on gut feelings rather than actual data? If so, you might be missing out on major opportunities to grow your business and maximize your ROI with a data-driven marketing strategy. Data-driven marketing isn’t just a buzzword! It’s a proven approach that helps businesses make smarter decisions, improve customer experiences, […]
I’ve seen countless businesses struggle with PPC bidding – either they’re not getting enough traffic because their bids are too low, or they’re bleeding money with sky-high costs per click. The solution isn’t just throwing more money at the problem. It’s understanding how to bid strategically. After managing hundreds of campaigns, I’ve learned that the […]
Most businesses don’t calculate their PPC ROI properly, which means they’re throwing money away on pay-per-click advertising without knowing if it’s profitable. Understanding your PPC ROI is the difference between successful campaigns and costly mistakes. This problem can drain your marketing budget fast. I’ve seen companies focus on vanity metrics like clicks and impressions while […]
Collecting user feedback from your ideal customer is, hands down, the most straightforward road to business success. I’ve been helping businesses optimize their WordPress websites for over a decade, and this single truth has transformed every site I’ve worked on. When I started asking my visitors what they actually thought instead of guessing, my conversion […]
When Google launched Site Kit in 2019, I was excited to test what seemed like the perfect solution for WordPress users wanting simple access to Google’s analytics tools. After using it extensively and conducting thorough testing, I can share my honest assessment of this plugin and why I ultimately recommend a different approach for most […]
When I first started working with websites, I made the classic mistake most marketers make: I obsessed over driving traffic but completely ignored what happened after visitors landed on my site. I’d celebrate getting thousands of visitors, only to watch 98% of them leave without taking any action. That’s when I discovered conversion rate optimization […]
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