Ready-Made Advanced Segments

3 Ready-Made Advanced Segments for Better Data Insight

Looking to add ready-made advanced segments to your Google Analytics account? Even though you can create your own advanced segments to isolate traffic sources and see how people from those sources behave on your website, sometimes using ready-made segments can give you a different view of the same data you’ve been analyzing this whole time […]

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GA Advanced Segments

How to Create Google Analytics Advanced Segments (Step by Step)

Want to learn how to isolate specific traffic sources in your Google Analytics account? Learning how to create Google Analytics advanced segments is a great way to find out how site visitors from different traffic sources behave once they land on your website. In this article, we’ll show you how to create advanced segments in […]

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GDPR and MonsterInsights

Google Analytics and GDPR – Make Your Site Compliant

Did you know that Google Analytics is not GDPR compliant by default? The General Data Protection Regulation (GDPR) took effect on May 25th, 2018. It came with hefty penalties of up to 4% of annual revenue or 20 million euros (whichever is greater), so it caused quite a panic among businesses around the world. We […]

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Ready-Made Custom Reports

6 Ready-Made Custom Reports for Easier Data Analysis

Looking to create custom reports for easier data analysis? Even though you can create your own custom reports from scratch, and include the data that means the most to you, you can also save time by importing ready-made custom reports into Google Analytics. In this article, we’ll show you some of the best ready-made custom […]

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GA Direct Traffic

Google Analytics Direct Traffic (and Why It’s a Good Thing)

Are you wondering whether Google Analytics direct traffic is a good thing or not? Many people assume that direct traffic is ‘skewed data’ in Google Analytics and isn’t helpful when it comes to making data-driven decisions. In this article, we’ll show you a different way to look at Google Analytics direct traffic and how to […]

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Google Experiments for Growing Your eCommerce Business

2 Lesser Known Google Experiments for Growing Your Business

Are you looking for more ways to grow your eCommerce business? By using Google experiments to test your website’s design, you can find out what your site visitors like so you can give them more. In this article, we’ll show you two Google experiments you can set up using Google Optimize for increasing sales and […]

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