Do you want to learn how to track coupon codes in Google Analytics for your eCommerce store? Coupon campaigns are an awesome marketing strategy for attracting new customers, engaging with your existing customers to increase repeat business, and turning on-the-fence shoppers into conversions. However, you need to use Google Analytics coupon tracking to know if […]
Do you want to know the average value of each eCommerce transaction in your online store? You can easily find out by finding your Average Order Value in Google Analytics. But if you’ve never used Google Analytics before or don’t know how to navigate it, then it can be tricky to set up eCommerce tracking […]
Do you want to stop Google Analytics from tracking logged in users? By default, Google Analytics tracks each and every pageview on your site, including admin pageviews and visits by bots. So, when you’re writing, editing, and previewing your site, Analytics records each of your visits as a real pageview and prepares reports including those […]
Do you know which organic keywords bring in the most traffic to your WordPress website? Or are you interested in finding out if your SEO investment is paying off? To determine these things, you’ll want to track organic keywords in Google Analytics. However, tracking organic keywords isn’t as straightforward as you think. Google Analytics doesn’t […]
Want to know the difference between a microsite vs landing page? Both are helpful for promoting your digital marketing campaigns, boosting sales, and increasing conversions. But, they also have some key differences that are important to understand. In this article, we’ll explain microsites vs. landing pages and give you all the information you need to […]
Are you looking for Hotjar alternatives to use on your WordPress website? Hotjar helps you see how people interact with your site, collect customer feedback, and better connect the dots between What is happening on your site with Why it’s happening. This helps you investigate the customer journey, improve your site design, hone your content strategy, […]
Are you a WordPress, MonsterInsights, and/or Google Analytics user wondering what changes are happening with GA4, and if you need to worry about them? Although there are a lot of changes happening with Google Analytics 4, MonsterInsights users can rest assured that they’re still getting all the data they need to grow their businesses, and […]
Are you spending money on Meta (Facebook) Ads? If you are, it’s super important to try to maximize that spending to get more of the right kind of traffic and more conversions. You’ll want to look at some Facebook ad targeting tips — otherwise, you’re just throwing away that ad spend. Need help with optimizing […]
Do you want to track Amazon affiliate link clicks on your WordPress website? The Amazon affiliate program, Amazon Associates, can be a great way for website owners and bloggers to make money. However, did you know that Amazon doesn’t give you any reports on which of your links are getting clicked? Yep, they only tell […]
Do you want to track anchor links in Google Analytics? Many WordPress single page themes rely on anchor tags for navigation. For Google Analytics, these are all just a single page, making it hard to get meaningful statistics about the content viewed. In this article, we’ll show you how to track anchor links in Google […]
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