Google’s Search Console Insights dashboard puts a lot of data in front of you: new content stats, trending queries, referral links. What it doesn’t do is tell you which of those numbers should actually change what you publish next. We had the same reaction when Google rolled out Search Console Insights back in 2021 — […]
Google Analytics 4 has no cookieless mode. It never needed one — GA4 tracks with first-party cookies, not the third-party ones everyone’s worried about. “GA4 cookieless tracking” describes one specific situation: what happens to your data when a visitor declines your cookie banner. Here’s what Google actually does about it, and what you need to […]
You’ve published your content. You’ve done the work. Now you’re waiting for Google to show it in search results — and nothing is more frustrating than a page that simply won’t appear. We’ve worked with enough WordPress site owners to know that slow indexing is one of the most common, and most fixable, problems in […]
Schema markup is one of those SEO tactics you’ve probably heard about. But if you’re not especially technical, it can feel like a bit of a mystery. I’ve been in the SEO and marketing space for many years, and I still remember being confused when I first learned about schema. I knew I wanted to […]
GA4 tracks almost everything about how people land on your site: the device they used, where they came from, how long they stayed. The one thing it won’t show you is the actual words someone typed into Google to get there. That’s deliberate — Google strips out the specific search term for privacy reasons. The […]
California’s privacy law doesn’t care whether you’ve heard of it — if your site pulls in enough traffic or revenue, the rules apply whether you’re ready or not. Google Analytics is the default tracking tool on millions of websites, but by default it collects far more personal data than CCPA allows without adjustments. This article […]
In January 2025, the ICO reviewed the UK’s top 200 websites and flagged 134 of them for cookie compliance issues, giving them 30 days to fix things. Getting your PECR cookie strategy right isn’t optional—it’s business-critical. Compliance can be overwhelming and feel scary for many website owners. But don’t worry – I’ve got your back! […]
No single channel gets the sale. GA4 gives you three attribution models, and each one splits credit for the same purchase differently — the disagreement between them is the useful part, because it points straight at the channel you’ve been underfunding. That’s especially useful if you’re not running paid ads. Maybe your traffic comes from […]
Sitemaps, redirects, schema markup, meta descriptions, internal links. Every one of those is its own job, and none of them take care of themselves. Let them slide and the damage stays quiet. Pages Google never indexes, rankings that drift down while your traffic numbers still look fine. That’s the trap with handling each task through […]
If you don’t know where your website traffic is actually coming from, every marketing decision you make is a guess — and guessing gets expensive fast. When you set up GA4 on your website, you unlock detailed insights about your visitors. You’ll discover exactly how people find your site, what they do once they get […]
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