Managing multiple WordPress sites is challenging enough without worrying about analytics setup. I’ve spent years working with WordPress multisite networks, and I can tell you that tracking analytics across multiple sites used to be a nightmare—until I discovered the right approach. WordPress multisite powers over 32.4 million websites globally, representing 3.97% of all WordPress-based sites. […]
How to Use Google Analytics for Google Ads Conversion Tracking
Running Google Ads campaigns without proper Google Ads conversion tracking is like driving blindfolded – you’ll burn through your budget without knowing what’s actually working. But it gets even worse: 80% of businesses worldwide rely on Google Ads for their PPC campaigns, but many still struggle with accurate conversion tracking. The good news? I’ll walk […]
PPC Competitor Analysis: How to Outperform Your Competition
You’re spending thousands on PPC Ads, but your click-through rates are flat and your cost-per-click keeps climbing. Meanwhile, your competitors seem to easily capture the top ad positions for your best keywords. The problem isn’t your budget or even your ads. It’s that you’re flying blind while your competition has a clear roadmap to success. […]
AI Search Engine Optimization: The Complete Ranking Guide
Your website might be invisible to the fastest-growing search engines on the internet. While you’ve been optimizing for Google’s traditional search, AI-powered search engines and features like ChatGPT, AI Overviews, and Perplexity are reshaping how people find information online. The shift is happening faster than most website owners realize. The global AI search engines market is […]
How to Set Up Author Tracking in Google Analytics (Easy Way)
Are you wondering how to set up author tracking in Google Analytics to track the pageviews and other analytics of your blog authors? Google Analytics doesn’t set up author tracking by default. You’d have to edit the tracking code and manually set it up. But if your website is on WordPress, there’s an easier way! […]
How to Track Form Submissions in Google Analytics & WordPress
Form submissions are the lifeblood of most websites. Whether it’s a contact form, newsletter signup, or order form, these conversions represent real business value. Yet I’ve seen countless website owners miss out on valuable insights simply because they don’t track form submissions correctly. The problem is that Google Analytics doesn’t track form submissions by default. […]
AI Data Analytics: Full Guide for Better Business Decisions
Looking at the big amounts of data your business generates every day, you might feel overwhelmed trying to make sense of it all. Manual data analysis takes hours or even days, and by the time you get insights, the moment to act has often passed. AI data analytics solves this problem by automating data analysis […]
Introducing The Advanced Forms Report: See Your Real Marketing ROI
You know that feeling when you’re looking at your analytics thinking, “Great! I’m getting lots of traffic!” Meanwhile, your contact form submissions are… underwhelming. Perhaps you continue to invest in Google Ads because, after all, people are clicking, right? But here’s the thing: traffic doesn’t equal conversions. And not knowing which traffic sources actually fill […]
How to Track Conversion Paths in Google Analytics [Easily]
Your website visitors aren’t converting on their first visit, and you’re missing critical insights about their conversion paths. Most businesses focus only on the final conversion moment, completely overlooking the valuable click path data that shows exactly how customers move through their buying process. I’ve been helping website owners understand their conversion paths for years, […]
How to Set Up MemberPress Google Analytics Tracking (Easy Way)
Setting up proper analytics tracking for your membership site shouldn’t require a computer science degree or hours of frustration with complicated code. Yet many MemberPress site owners struggle with getting accurate data about their members, conversions, and site performance. The solution is simpler than you might think. I’ll show you exactly how to set up […]