Google Analytics doesn’t automatically label all of your incoming traffic the way you’d expect. Email clicks show up as direct. Social media posts get lumped together by platform. Traffic from PDFs or offline documents? Invisible — unless you tell Google Analytics where to look. UTM parameters fix this. They’re small tags you add to the […]
If you’re sending SMS campaigns with links, you’re generating traffic. But if you can’t separate those visitors from your organic, social, or email traffic in Google Analytics, there’s no way to know whether your mobile marketing is actually paying off. The fix is UTM parameters — a few extra tags you add to your SMS […]
QR code tracking with Google Analytics lets you get a whole bunch of really helpful data about who’s scanning your codes and what they do afterward. Whether you’re putting QR codes on restaurant menus, event flyers, product packaging, or anywhere else, tracking helps you figure out if you’re getting the results you’re hoping for. In […]
Your WooCommerce store is generating data every single day. But if you can’t see it clearly, you’re making decisions in the dark — guessing which products to promote, which traffic sources are working, and why revenue fluctuates week to week. We’ve reviewed dozens of WooCommerce analytics tools over the years. The plugins on this list […]
Searching for the best SEO plugin for WordPress is easy. Knowing which one is actually right for your situation is the harder part. A blogger optimizing content needs something different from an agency managing 20 sites — and the right tool for fixing your metadata isn’t the same one you’d reach for if you’re running […]
GDPR enforcement has now crossed €6 billion in total fines since the regulation took effect — and Google Analytics is not off the hook. Regulators in Austria, France, Italy, and Denmark have all issued rulings finding that standard Google Analytics configurations violate GDPR due to data transfers to US servers. In other words, if you […]
Most WordPress site owners install GA4, log in once, get lost in the interface, and never go back. Sound familiar? GA4 is built for enterprise data teams, not for people who just want to know what’s working on their site. The right Google Analytics plugin for WordPress breaks that pattern. You get the numbers that […]
Are you looking for the best WordPress hosting service for your website? Picking the best hosting for WordPress can be intimidating, since there are so many different WordPress hosts to choose from. We’re here to help! Using one of the best web hosting providers is incredibly important, especially for beginning website builders. The web hosting […]
Are you trying to find the best managed WordPress hosting provider for your website? If you’re looking for a hassle-free web hosting service for WordPress, then managed WordPress hosting is a perfect choice. It’s one of the easiest ways to set up and run your own website. However, the process of selecting the best hosting […]
Most marketing teams have more data than they can act on. The bottleneck isn’t the reports — it’s getting from the numbers to a clear decision about where to focus. In this comprehensive guide, I’ll share how artificial intelligence is reshaping marketing analytics and how you can take advantage of it. I’ll also cover practical […]
Join over 3 million website owners and start making data-driven decisions to grow your business.