ChatGPT, Gemini and other AI tools can send real visitors to your website. Google Analytics doesn’t file all of those visits in the same place, though. Some land in a channel built just for AI tools. Others count as Organic Search or Direct, depending on how the visitor arrived. If you read the numbers without […]
A Black Friday sale can work exactly as planned, right up to the hour shoppers arrive. The danger is that the rush you worked for could slow your store down, or take it offline, at that very moment. Checkout is where that risk sits. The pages shoppers need to pay are the ones your server […]
Have you ever opened Google Analytics, seen your traffic graph take a dive, and had no idea where to start? A sudden drop is unsettling because every possible cause can feel equally likely. A broken tag, a Google update, and a quiet week can all look the same on a line graph. The good news […]
Google ranks websites partly based on how well they perform for real users. Core Web Vitals are the specific metrics Google uses to measure this. They track three aspects of user experience: how quickly your main content loads, how fast your site responds to interactions, and whether page elements shift around while loading. These aren’t […]
Keeping tabs on what’s being said about your brand online shouldn’t require hours of manual searching. Google Alerts handles it automatically. It’s a free Google tool that emails you when your chosen search term shows up in new web content. Setup takes about two minutes. Once an alert is running, new mentions of your brand, […]
Have you ever looked through your older posts and wondered which ones still bring in readers? As a site’s archive grows, some pages keep earning traffic while others slowly slip. If you guess which is which, you could rewrite a post that was doing fine and miss one that needed help. Content audit tools replace […]
Do you know which of your older posts still bring in readers? Pages can lose visitors and search visibility slowly, and no alert tells you which ones are slipping. That blind spot has a cost. Older posts can fade while you pour hours into new ones, even when a quick update could win them back. […]
Adding another website to Google Analytics raises a question before you click anything: does it need its own property? If you get that answer wrong, the danger is that two sites’ visitors could blend into one set of reports. Even with the right answer, a new property collects nothing until its tracking code is on […]
Cart abandonment is when a shopper adds an item to their cart and leaves without buying. It’s common: about 7 in 10 online carts never become orders. Many of the reasons shoppers give for leaving are fixable on your own checkout. You can reduce cart abandonment by showing the full cost early, offering guest checkout, […]
Have you ever opened Google Analytics to check your store’s eCommerce conversion rate and found no metric with that name? That’s because Google Analytics doesn’t have one. It has a few percentages with other names instead, and they don’t always match each other. Numbers that disagree can feel unsettling, since conversion rate shows whether your […]
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