Adding another website to Google Analytics raises a question before you click anything: does it need its own property? If you get that answer wrong, the danger is that two sites’ visitors could blend into one set of reports. Even with the right answer, a new property collects nothing until its tracking code is on […]
Cart abandonment is when a shopper adds an item to their cart and leaves without buying. It’s common: about 7 in 10 online carts never become orders. Many of the reasons shoppers give for leaving are fixable on your own checkout. You can reduce cart abandonment by showing the full cost early, offering guest checkout, […]
Have you ever opened Google Analytics to check your store’s eCommerce conversion rate and found no metric with that name? That’s because Google Analytics doesn’t have one. It has a few percentages with other names instead, and they don’t always match each other. Numbers that disagree can feel unsettling, since conversion rate shows whether your […]
Have you ever looked at a week of strong sales and wondered where those customers actually came from? Your store’s order records show what sold and for how much. They leave out the path that led there, such as the pages shoppers viewed and the carts they left behind. Without that path, the danger is […]
Have you ever looked at your Google Analytics reports and wondered whether the numbers are accurate? A tracking tag can look fine and still miss visits, count some of them twice, or quietly stop sending data. When that happens, every report built on that data is off, and the problem can go unnoticed until you […]
Google Analytics no longer has a Goals menu. The actions goals used to track, such as form submissions and purchases, are now called key events. Key events connect your traffic to results. Without them, your reports show visits but not which visitors became leads or customers. In this guide, we explain what goals were, why […]
Plenty of website owners have Google Analytics installed. Having the tool doesn’t answer the most important question, though: which Google Analytics metrics actually matter? We’ve worked with a lot of WordPress site owners over the years, and the same pattern keeps coming up. Google Analytics is set up, the data is flowing, but it’s hard […]
You open Google Analytics to find out what people searched before they landed on your site. Instead of a list of search terms, you see a label that says “(not provided),” or no keyword report at all. That doesn’t mean your tracking is broken. Search engines still send the visit, but they keep the exact […]
Every visitor to your website took work to earn, whether that work was writing, SEO or paid ads. So it stings when a visitor reads a line or two and leaves without clicking anything. Each of those quick exits is a visitor who might have subscribed, bought something or come back next week. Engaged visitors […]
Google decides what happens to every page you publish — which searches it appears for, where it ranks, and whether it gets indexed at all. None of that is visible from inside your own site. Google Search Console (GSC) is the record of those decisions. It’s free, and it reports what Google actually did with […]
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