Marking a link nofollow takes one click. Deciding whether it needs marking is the part that stalls people. Most of that hesitation comes from what the word suggests — that nofollow stops Google from following a link at all. It doesn’t. Nofollow is a signal you send Google, not a switch you flip. That distinction […]
Your products can show up on Google Shopping without you paying a cent for the click. Whether those free listings actually send anyone to your store is a separate question, and your Google Analytics 4 reports already have the answer. The answer sits in a channel called Organic Shopping, GA4’s label for visits that arrive […]
Google Analytics makes deleting things look reversible. There’s a trash can, a confirmation screen, and a grace period — all the reassurance of the recycle bin on your desktop. But that grace period runs out. When it does, every report, every conversion, and every year of historical data inside whatever you deleted goes with it. […]
Signing in to Google Analytics is usually four screens: your email, your password, a verification step, and you’re in. Those four screens are rarely the hard part. What shows up after them is. I’ve found that even experienced site owners stall right there. The sign-in works fine — their browser has quietly handed Google the […]
If you pull up your WooCommerce sales for last month and GA4’s revenue for the same month, the two numbers almost never match, and Google Analytics is usually the bigger one. That gap isn’t a rounding error or a tag that fired twice. A large part of it is the refunds you issued that month, […]
Canada is in the middle of rewriting its federal privacy law. A bill to replace the privacy half of it is moving through Parliament — the second such attempt, after the first died without a single line becoming law. All that churn makes it easy to watch Ottawa and miss what already binds you. Most […]
Most WordPress sites that display a cookie banner are not actually asking for permission. The notice appears, the visitor clicks Accept, and everyone moves on — while Google Analytics and the Meta Pixel have already been setting cookies since the page loaded. That gap is easy to miss, because the banner and the blocking are […]
Domain authority keeps coming up in SEO conversations, but most site owners aren’t sure what to do with it. Is it a Google ranking factor? Does a low score mean you’re in trouble? We’ve seen this confusion firsthand while working with WordPress sites on their analytics. Domain authority is a useful benchmark — but it’s […]
llms.txt has become one of those things everyone tells you to add — it’s in the SEO newsletters, and plugins now generate one by default. Whether it deserves that attention is a separate question. Here’s the honest answer: the evidence that llms.txt does anything measurable is weak. Three separate 2026 studies looked for a citation […]
If you follow SEO news and best practices, you’ve probably run into the term “cornerstone content.” It sounds like just another buzzword, but treating every article on your site the same way is exactly why some of your best content never makes it past page two of Google. So what is cornerstone content, and how […]
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