Have you ever looked at your Google Analytics reports and wondered whether the numbers are accurate? A tracking tag can look fine and still miss visits, count some of them twice, or quietly stop sending data. When that happens, every report built on that data is off, and the problem can go unnoticed until you […]
Google Analytics no longer has a Goals menu. The actions goals used to track, such as form submissions and purchases, are now called key events. Key events connect your traffic to results. Without them, your reports show visits but not which visitors became leads or customers. In this guide, we explain what goals were, why […]
Plenty of website owners have Google Analytics installed. Having the tool doesn’t answer the most important question, though: which Google Analytics metrics actually matter? We’ve worked with a lot of WordPress site owners over the years, and the same pattern keeps coming up. Google Analytics is set up, the data is flowing, but it’s hard […]
You open Google Analytics to find out what people searched before they landed on your site. Instead of a list of search terms, you see a label that says “(not provided),” or no keyword report at all. That doesn’t mean your tracking is broken. Search engines still send the visit, but they keep the exact […]
Every visitor to your website took work to earn, whether that work was writing, SEO or paid ads. So it stings when a visitor reads a line or two and leaves without clicking anything. Each of those quick exits is a visitor who might have subscribed, bought something or come back next week. Engaged visitors […]
Google decides what happens to every page you publish — which searches it appears for, where it ranks, and whether it gets indexed at all. None of that is visible from inside your own site. Google Search Console (GSC) is the record of those decisions. It’s free, and it reports what Google actually did with […]
Compare eight Google Analytics alternatives, including Plausible, Matomo and Mixpanel, matched to the reason you want to switch, with current prices, free plans and cookieless options.
People arrive on your website looking for something, whether they came from a Google search, an email or a link on another site. A traffic report can tell you they arrived. It can’t tell you whether they found what they came for. That gap matters because a busy page and a working page aren’t the […]
Your store dashboard can tell you that revenue dropped last week. It can’t always tell you why. Maybe a traffic source dried up, a product page stopped converting, or shoppers started leaving at the shipping step. Each cause needs a different fix, so the danger is guessing and fixing the wrong thing. eCommerce analytics tools […]
Conversion rate tells you how often visitors buy. It doesn’t tell you what they spend when they do. Two stores can convert at the same rate and still bring in very different amounts of money. What separates them is how much lands in each order. Average order value is that number — what a single […]
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