Have you ever looked at a week of strong sales and wondered where those customers actually came from? Your store’s order records show what sold and for how much. They leave out the path that led there, such as the pages shoppers viewed and the carts they left behind. Without that path, the danger is […]
Plenty of website owners have Google Analytics installed. Having the tool doesn’t answer the most important question, though: which Google Analytics metrics actually matter? We’ve worked with a lot of WordPress site owners over the years, and the same pattern keeps coming up. Google Analytics is set up, the data is flowing, but it’s hard […]
People arrive on your website looking for something, whether they came from a Google search, an email or a link on another site. A traffic report can tell you they arrived. It can’t tell you whether they found what they came for. That gap matters because a busy page and a working page aren’t the […]
Conversion rate tells you how often visitors buy. It doesn’t tell you what they spend when they do. Two stores can convert at the same rate and still bring in very different amounts of money. What separates them is how much lands in each order. Average order value is that number — what a single […]
Adding a new tracking pixel to your site shouldn’t mean opening a code editor every time marketing wants to test something. Without a tag management system in place, every new snippet turns into a developer request, a deploy, and one more chance to break something else on the page. Google Tag Manager solves this by […]
Are you wondering how to find your Google Analytics referral traffic sources in GA4, so you can see where that referral traffic to your site is coming from? In your Google Analytics reports, you can find out who links to your site and which referral sources are the most valuable for your business. This is […]
Are you wondering how to set up Google Analytics social media tracking? Using Google Analytics for social media tracking is really the best way to see how many visits you’re getting from social media, plus what those visitors are doing on your site once they arrive. Are your social media marketing efforts paying off? If […]
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