Google Analytics 4 offers dozens of standard reports, but most site owners only ever open two or three of them. That’s a problem, because the report holding the answer to a question you’ve already been asking — why traffic dropped, why visitors aren’t converting — is usually one you’ve never clicked into. GA4’s interface doesn’t […]
A customer browses your WooCommerce store on their phone, then comes back later on a laptop to finish the purchase. To Google Analytics, that’s not one shopper on a two-device journey — it’s two unrelated strangers, because GA identifies visitors by device, not by who they actually are. Tracking individual WooCommerce customers by User ID […]
Are you wondering how to set up author tracking in Google Analytics to track the pageviews and other analytics of your blog authors? Google Analytics doesn’t set up author tracking by default. You’d have to edit the tracking code and manually set it up. But if your website is on WordPress, there’s an easier way! […]
Wondering how to create custom reports in Google Analytics 4 (GA4) using the new Explore tab? The custom report builder in GA4 looks complicated at first, but with a little practice, you’ll be able to set up custom exploration reports in no time. You’ll only learn how to create custom reports in GA4 by trying […]
Do you know which organic keywords bring in the most traffic to your WordPress website? Or are you interested in finding out if your SEO investment is paying off? To determine these things, you’ll want to track organic keywords in Google Analytics. However, tracking organic keywords isn’t as straightforward as you think. Google Analytics doesn’t […]
Are you wondering if you really need Google Analytics on your website? Should you use Google Analytics? Those are great questions. While it ultimately boils down to your own preference, there are definitely some pros and cons to using Google Analytics. In this article, we’ll take a look at a few reasons why it’s a […]
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