Want to set up Google Ads retargeting (or running retargeting ads already) and need to know how to optimize your campaigns? By following a few Google retargeting ads best practices, you can make sure that your ads are optimized and they’re the best use of your time and money. In this article, we’ll show you […]
Want to know the difference between a microsite vs landing page? Both are helpful for promoting your digital marketing campaigns, boosting sales, and increasing conversions. But, they also have some key differences that are important to understand. In this article, we’ll explain microsites vs. landing pages and give you all the information you need to […]
Are you looking for Hotjar alternatives to use on your WordPress website? Hotjar helps you see how people interact with your site, collect customer feedback, and better connect the dots between What is happening on your site with Why it’s happening. This helps you investigate the customer journey, improve your site design, hone your content strategy, […]
Are you a WordPress, MonsterInsights, and/or Google Analytics user wondering what changes are happening with GA4, and if you need to worry about them? Although there are a lot of changes happening with Google Analytics 4, MonsterInsights users can rest assured that they’re still getting all the data they need to grow their businesses, and […]
Are you spending money on Meta (Facebook) Ads? If you are, it’s super important to try to maximize that spending to get more of the right kind of traffic and more conversions. You’ll want to look at some Facebook ad targeting tips — otherwise, you’re just throwing away that ad spend. Need help with optimizing […]
How are your users navigating your eCommerce site? What products are they looking at, and how are they eventually making a purchase? When you can see the paths your customers are taking through your website, you can better understand their wants and needs and ultimately serve them better! That means more sales and more revenue. […]
Do you want to add a gallery to your website to display a stunning layout of images or videos? Luckily, it’s easy to do with the best gallery plugins for WordPress! When it comes to websites, images are a must, and WordPress photo gallery plugins offer a simple solution for organizing and presenting your photos, […]
Do you want to learn how to modify your WordPress search results page? Using a WordPress custom search results page helps your visitors easily navigate your site to find what they’re looking for. This leads to more conversions and a better user experience for your customers! In this article, we’ll show you how to easily […]
Do you want to learn how to add a WordPress Instagram feed to your website? Instagram is an incredibly popular social media platform and marketing tool. By displaying your feed on your WordPress site, you can build social proof, increase engagement, build your social following, save time, and make more sales! In this article, we’ll […]
Google Analytics annotations are back in GA4! This powerful feature helps you add context to your analytics data by marking important events directly on your reports. With annotations, you can easily track how website changes, marketing campaigns, and other activities impact your traffic and performance. I’m thrilled to share that Google has finally reintroduced this […]
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