How to Track Gravity Forms Conversions

How to Track Gravity Forms Conversions with Google Analytics

Are you looking for an easy way to track your Gravity Forms conversions? With Google Analytics, you can get insights about how your forms are performing.

But when it comes to setting up tracking in Analytics, many beginners find it difficult. That’s because the process is complex, time-consuming, and you might need to hire an expert.

That said, what if you could track your forms on your own with just a few clicks…

In this article, we’ll show you how to track Gravity Forms conversions with Google Analytics without touching a single line of code.

MonsterInsights is the best WordPress Analytics plugin. Get it for free!

Let’s dive right in…

Video Tutorial

If you don’t want to watch the video tutorial, then continue reading to find the written steps for tracking Gravity Forms conversions.

How to Set Up Gravity Forms Tracking in Google Analytics

When you start setting up Gravity Forms tracking, you should know that Google Analytics doesn’t track your online form conversions by default.

To track Gravity Forms, you have 2 options. First, use MonsterInsights WordPress plugin and automatically track your forms. And second, you can manually set up form tracking in Google Analytics.

The first method is the easiest and you don’t need an expert or have to edit code to set up Gravity Forms tracking in Google Analytics.

On the other hand, the second method is a far less user-friendly approach. This involves creating custom events and defining them for your forms, which requires coding and some expertise in using Analytics.

You can also use Google Tag Manager to track form conversions, but you’ll need to learn the entire process, which can be time-consuming. And if you make any mistake in the setup process, you won’t be able to accurately track your form conversions.

With that, just follow these steps to configure Gravity Forms tracking in Google Analytics in no time.

Step 1: Set Up MonsterInsights WordPress Plugin

The first step for tracking Gravity Forms conversions is to install MonsterInsights on your WordPress website.

MonsterInsights is the best WordPress Google Analytics plugin. It’s a beginner-friendly, yet powerful, tool for tracking your WordPress website analytics.


MonsterInsights comes with a number of handy addons for advanced tracking options in Google Analytics. The plugin actually empowers you to use Google Analytics like a pro without needing to worry about coding.

For tracking forms conversions, it has a Forms addon that automates forms tracking and provides you with easy-to-understand reports.

Using MonsterInsights Forms, you can simplify both the forms tracking setup process and viewing form metrics reports. The setup process takes just a few clicks, and form reports appear directly inside your WordPress dashboard.

MonsterInsights Forms addon works seamlessly not only with Gravity Forms but with all the other major form plugins like WPForms and Ninja Forms.

Step 2: Install and Activate MonsterInsights Forms Addon

After setting up MonsterInsights, the next thing you’ll need to do is set up its Forms addon.

To start, you’ll need to install MonsterInsights Pro and connect your WordPress site with Google Analytics account.

Then, you’ll need to visit Insights » Addons and find Forms Addon. Then, click the Install button.

Install MonsterInsights Forms Addon

Now, you can see the button changed into Activate option. Simply click the button and you’ll see that the Status changes Active.


That’s it! You’ve completed the setup process in literally 2 clicks!

You don’t need any further configuration. From here on out, MonsterInsights will automatically start tracking your Gravity Forms conversions.

However, you’ll need to wait for a while to view your reports because Google Analytics takes 24 to 48 hours normally to track events like form actions.

With that, let’s see how to view the form conversion reports.

Step 3: View Gravity Forms Conversion Report

MonsterInsights Forms addon doesn’t only simplify the forms tracking setup process but also viewing forms metrics.

This lets you view your forms’ real-time metrics directly inside your WordPress dashboard without needing to navigate away from your WordPress admin area.

In order to view your forms conversion reports, you’ll need to go to Insights » Reports » Forms.

gravity forms conversion tracking

The report shows different Gravity Forms on your website. And for each form, you can see its impressions, conversions, and conversion rate.

Using this data, you can track form conversions and see which is performing and which isn’t.

How to See Gravity Form Conversions in Google Analytics

Now, if you want to view more details regarding your form conversions, you can click View Full Forms Report button at the bottom of the MonsterInsights report and it will lead you to Google Analytics.

And if you want to view the report yourself in Analytics, then login to your account and then go to Behavior » Events » Top Events. Here you’ll find your gravity forms under the Event Category, form.

If you click on form, you can view the total impressions and conversions triggered by your Gravity Forms on your website.

Then, if you want to view the conversions for each of your forms individually, click on conversions. You can also click on Event Label link in your Forms report Primary Dimension.

You can now see the total events for each of your Gravity Forms forms. Google Analytics treats both the impressions and conversions as Events.

Now, if you want to see impressions and conversions separately for each of your forms, you can view by simply clicking on the form names one by one.

gravity forms conversions google analytics

You can also use Secondary Dimensions to get more insights. For instance, you can use source/medium to see where your visitors are coming from.

For more detail, go through our guide on how to track your form conversion source in Google Analytics.

And that’s all, folks!

We hope this article was helpful for learning how to track your Gravity Forms Conversions with Google Analytics. If you found this post useful, then do go through our guide on how to track user engagement in WordPress using Google Analytics.

And don’t forget to follow us on Twitter and Facebook for more Google Analytics and WordPress tutorials.

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  1. Does this support ecommerce conversion tracking? i.e. to track form payment amount in Google Analytics

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