How to Build and Grow Your Email List

How to Build an Email List: 16 Highly Effective Ways

Wondering how to build an email list quickly?

To run successful email marketing campaigns, you must have an email list that keeps growing.

Even if you’ve got a big email list, it naturally shrinks by 20-30% every year. People on your list change their email addresses or they simply unsubscribe because they’re no longer engaged with your business. They might no longer need your service or are no longer interested in your products.

That’s why it’s essential to continuously work on growing your email list. But what are the best ways to do that effectively?

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In this article, we’ll share how to grow your email list in 16 different ways.

The Best Tools to Build an Email List

In our list below, we’re going to be mentioning some incredibly useful tools that you can use to grow your email list. Here’s a quick look at them beforehand:

  1. OptinMonster – OptinMonster is the most popular lead generation tool in the market. Instantly grow your email list, get more leads, and increase sales with the #1 most powerful conversion optimization toolkit in the world.
  2. WPForms – WPForms is the best drag-and-drop form builder for WordPress. It integrates with all the most popular email marketing tools, so you can grow your list quickly.
  3. RafflePress – RafflePress is the best giveaway plugin for WordPress. Run a giveaway and offer more entries for signing up for your email list!
  4. TrustPulse – TrustPulse is the honest marketing platform that leverages and automates the real power of social proof to instantly increase trust, conversions and sales.
  5. SeedProd – SeedProd is the best WordPress plugin for building drag-and-drop landing pages or entire WordPress themes. Use it to create conversion-focused pages to gather email subscribers.
  6. MonsterInsights – MonsterInsights is the best Google Analytics plugin for WordPress. Easily and properly track your form conversion rates, button clicks, and much more.

How to Build Your Email List Daily

Here’s a quick summary of ways to grow your email list every day. You can skip ahead to any step you’re interested in reading, or scroll through to read them all.

  1. Create a Simple Yet Attractive Signup Form in Your Sidebar
  2. Use the Attention Activation Feature for Inline Campaigns
  3. Add a Signup Checkbox to Your Contact Form
  4. Add Floating Bar Signup Forms on Your Site
  5. Add a Countdown Timer on Your Website
  6. Create Exit-Intent Popups
  7. Use the Gated Content Method
  8. Run a Giveaway on Your Website
  9. Use Social Proof to Get More Subscribers
  10. Add 2-Step Optin Campaigns to Your Content
  11. Use a Fullscreen Welcome Mat on Your Website
  12. Use Coupon Wheel Optins
  13. Add a Sign Up Button on Your Facebook Page
  14. Create After Post and Inline Optin Campaigns
  15. Create Conversion-Focused Landing Pages
  16. Add Timed Lightbox Popups on Your Site

1. Create a Simple Yet Attractive Signup Form in Your Sidebar

Assuming that you’ve started a little with email marketing, you may have already added an email sign up form on your website sidebar. It’s the most common location for email signup forms, so visitors usually know to look in that area.

But are yours simple and user-friendly to fill out? Do they look good and stand out enough to notice?

To have your website visitors subscribe to your list, you need to create attractive yet straightforward email sign up forms. For example, here’s an example from OptinMonster’s sidebar:

OptinMonster Email Signup

You can create a simple email sign up form like this one by using OptinMonster, the most popular lead generation tool in the market. For more details, you can check out OptinMonster’s sidebar optin forms page.

2. Use Attention Activation Feature for Inline Campaigns

If you’re using an inline campaign (in line with/embedded within your content on the page) to grow your list of email subscribers, then there’s an amazing feature you can use for any page on your site: Attention Activation. Attention Activation is a feature that helps to pull your visitors’ attention towards the email sign up box.

How does it work? As users scroll through a page, the content on the page will fade away when they reach your inline campaign. And as they continue to scroll down the page, everything returns to normal automatically.

How to grow your email list

To use this feature for building your email list through OptinMonster, simply head over to the campaign builder, click Inline Settings, slide the toggle for activating Attention Activation feature, and Save your campaign. For a tutorial, check out How to Create an Inline Form in Under 10 Minutes.

3. Add a Signup Checkbox to Your Contact Forms

Another simple tactic for growing an email list is to add a signup checkbox to your regular contact forms.

If you have a contact us page, widget, or other location with a standard contact form, then you can add a signup checkbox to it and start collecting emails. Users can join your newsletter with just a single click while filling out your contact form, and you’ll get more email subscribers.

This technique is very simple but effective because the users submitting your contact forms are the people interested in your business. So, having them in your mailing list is highly beneficial.

You can create contact forms with a signup checkbox in WordPress using the most beginner-friendly WordPress form plugin, WPForms. It lets you connect your contact form with your favorite email marketing services and collect emails.

Add a Signup Checkbox in Simple Contact Form to grow email list

4. Add Floating Bar Signup Forms on Your Site

Adding floating bar signup forms is another highly effective strategy for growing your email list.

A floating bar is a sticky and easily noticeable campaign that attaches to the top or bottom of your website. It moves with the users scrolling through your website, and it’s less intrusive than a popup.

Floating Bar Example Twelve Skip to Grow Email List

You can create beautiful floating bars on your website using OptinMonster. For more details, see OptinMonster’s floating bar feature.

5. Add a Countdown Timer on Your Website

A countdown timer is another highly effective email list building strategy you can use. It uses the FOMO (Fear of Missing Out) strategy and creates a sense of urgency that tempts the users to sign up fast.

You can also use a countdown timer to boost sales on your online store. If you’re offering a discount on your products, then countdown timers are one of the best campaigns you can use.

Countdown Timer Email List Building Campaign to Increase Subscribers

Creating a countdown timer is also easy with OptinMonster. For more details, see our step by step guide on how to add a countdown timer in WordPress.

6. Create Exit-Intent® Popups

Exit-Intent® is a smart technology with an ability to detect user behavior on your site and show a popup at the exact moment they’re about to exit your site.

Built by OptinMonster, it’s one of the most highly effective email list building techniques ever.

Lower Your Site's Bounce Rate - Exit Intent Technology and Grow Your Email List

Using this technology, you can turn some of your abandoning visitors into subscribers and customers. Visit OptinMonster for more on Exit-Intent® Technology.

7. Use a Gated Content Method

Gated content is using a great piece of content like an in-depth tutorial, booklet, or other high-value content or asset that you only have available for those who enter their email addresses on your site. In other words, you’re offering some useful content to your users in exchange for their email address.

This content locking method works amazingly well because there’s a clear incentive for users to fill out the form.

How to Grow Your Email List Using Content Upgrade Form Example

You can easily create these types of forms on your website using OptinMonster’s content lock feature.

8. Run a Giveaway on Your Website

Want to grow your email list as quickly as possible? Running a giveaway is one of the fastest ways to get more email subscribers and visitors on your website.

Giveaways include the fun and excitement of winning, so they naturally attract and engage more visitors on your website.

When you run a giveaway, you can add multiple ways to enter that benefit your business and extend your reach. For example, you can give users more entries for subscribing to your newsletter, following you on social media, watching a video, leaving a comment, and much more.

Get more subscribers with RafflePress

If you’re using WordPress as your website platform, then you can use RafflePress plugin to create highly engaging giveaways. For more details, see our beginner’s guide on how to do a giveaway on your WordPress site.

9. Use Social Proof to Get More Subscribers

Social proof is a psychological phenomenon where people follow the actions of others. In other words, it’s the tendency for people to take part in socially approved and trusted activities.

You can use this technique to get more subscribers. For example, showing the number of people who have already signed up for your newsletter encourages new visitors to sign up.

OM signup example - social proof

Another way to show social proof and trigger FOMO is with a plugin like TrustPulse.

TrustPulse is a marketing platform that uses real user data to display social proof popups like this one:

TrustPulse social proof FOMO popups

Seeing real user activity on your site can help trigger FOMO for for your other visitors, and the popups can absolutely be used for newsletter signups!

For more ideas, check out our list of the best WordPress social proof plugins.

10. Add 2-Step Optin Campaigns on Your Content

Two-step optin campaigns use a psychological principle called the Zeigarnik Effect. According to this principle, people are more likely to complete an action if they themselves started it.

Using this principle, OptinMonster offers their MonsterLinks 2-Step Optins feature. It allows you to turn any text, image, or icon into a 2-step optin campaign. So, when visitors click on the text or image, an attractive email option appears.

OptinMonster 2-Step Optin Forms Will Help You Grow Your Email List

Users are more likely complete the optin form because it’s triggered by their own click. This is another great way to grow your email list quickly!

11. Use a Fullscreen Welcome Mat on Your Website

Another fantastic feature of OptinMonster is the fullscreen welcome mat. A fullscreen welcome mat is an overlay campaign that appears the minute a visitor lands on your website.

Grow Email Subscribers with Scroll Down Fullscreen Welcome Mat Optin

It allows you to present an exciting offer or coupon, new product, opportunity to sign up, or other brand information as the visitors enter your site. This helps you to immediately grab your users’ attention.

12. Use Coupon Wheel Optins

Similar to the giveaway method, coupon wheel optins are also highly effective for collecting more emails.

Coupon wheel optins use gamification to attract more users to join your mailing list.

Like a real coupon wheel, you can create a spin wheel with different discounts, and users need to enter their email address to try it. It’s really an attention-grabber!

Coupon Wheel Optin Helps to Grow Your Email List

You can learn more by visiting OptinMonster’s Coupon Wheel Optins page.

13. Add a Sign-Up Button on Your Facebook Page

If you’ve got a Facebook page for your business, then adding a Sign Up button is an easy way to grow your newsletter list.

Facebook Sign Up Button - How to Grow Your Email List

To learn more about adding a CTA to Facebook, check out Facebook’s tutorial.

14. Create After Post and Inline Optin Campaigns

Another easy email list building trick you can use is to create after-a-post or inline optin campaigns. It’s a great way to collect emails from your engaged readers.

If you’ve got long blog articles and users are reading them, then they’re an engaged audience. Collecting the emails of such users can give you many benefits.

Using OptinMonster’s Inline Forms, you can easily create email newsletter signup forms or content locking forms and display them after the content or within it.

How to grow your email list using after Post Inline Optin Form Example Leadfuzz

For more details, you can see this beginner’s guide on how to create inline campaigns with OptinMonster.

15. Create Conversion-Focused Landing Pages

Creating a landing page that’s super focused on getting visitors to sign up for your email list is essential, and with SeedProd, it’s easy too!

For instance, you can create a landing page with a single offer on it, like a downloadable asset or a coupon. SeedProd has 100+ landing page templates that you can use to get started. Then, share the link to your new landing page on social media, or anywhere!

SeedProd landing page example - grow your email list

Lightbox popups are one of the most common strategies used for list building. However, many users find them annoying as they appear at an inappropriate time.

Lightbox Popup Example in WordPress Helps Increase Email Users

You can solve that by creating timed lightbox popups with OptinMonster. OptinMonster allows you to set various display rules for your popups and trigger them at the right time.

You can set up time-based triggers, scroll triggers and exit-intent triggers for popups and display them when users are more likely to fill them out. For more details, you can see this OptinMonster Lightbox Popups page.

Now you know how to grow your email list quickly! You’d probably also love our article on 32 Marketing Hacks Guaranteed to Grow Your Traffic.

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  1. How can I use email contacts that I have collected over several years of using Simple Download Monitor?

    1. Hey Jan – great question! Nope, you don’t have to have them both, you can definitely pick and choose. OptinMonster is more focused on popups, whereas WPForms is more of a full-featured form builder.

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