Are you looking for a beginner’s guide to Google Analytics? How does Google Analytics work, anyway? Google Analytics 4 (GA4) offers powerful insights about your website visitors. However, using it isn’t straightforward, and many beginners find it complex and difficult to learn. Hi there 👋. My name is Jolissa, and I’ve been using Google Analytics […]
People are talking to their devices more than ever. In the United States, about 153.5 million people are expected to use voice assistants in 2025. That’s not just a trend. It’s how your customers find businesses like yours. I’ve been watching voice search grow for years, and I can tell you this: if your website […]
Are you spending your precious budget on paid ads only to get clicks from customers from across the country who will never buy your products? Local PPC solves this problem. It puts your ads in front of people who can actually walk through your door, call your phone, or book your services. Instead of wasting […]
Ever feel like you’re always playing catch-up with SEO? You optimize a page, publish great content, then, all of a sudden, an algorithm update changes everything. Or worse, you finally rank for a keyword right as the trend starts to fade. What if you could see what’s coming next in search before your competitors do? […]
Want to track your own custom data in Google Analytics 4 (GA4)? With Google Analytics custom dimensions, you can measure all kinds of “extra” data that GA4 doesn’t track by default. We’ve used custom dimensions ourselves to unlock insights that weren’t available out of the box. For example, we’ve tracked which of our blog authors […]
Understanding user behavior on your website isn’t just about knowing how many people visit. It’s about discovering the actual journeys they take, where they get stuck, and what drives them to convert or leave. After analyzing countless user paths across client websites over the past several years, we’ve found that the GA4 path exploration report […]
You’re spending hundreds or thousands of dollars on PPC ads every month, but your PPC conversion rates are disappointing. Every click costs money, yet most visitors leave without taking action. This frustrating reality affects countless businesses running pay-per-click campaigns. The difference between a mediocre 2% conversion rate and an excellent 8% rate can mean the […]
Collecting user feedback from your ideal customer is, hands down, the most straightforward road to business success. I’ve been helping businesses optimize their WordPress websites for over a decade, and this single truth has transformed every site I’ve worked on. When I started asking my visitors what they actually thought instead of guessing, my conversion […]
After spending years optimizing WordPress sites for clients ranging from small businesses to enterprise companies, I’ve learned that website speed can literally make or break your online success. The difference between a 2-second and 5-second load time isn’t just three seconds – it’s often the difference between a sale and a lost customer. In my […]
Running PPC campaigns manually feels like trying to solve a 1,000-piece puzzle while blindfolded. You’re managing countless keywords, adjusting bids around the clock, and creating endless ad variations—all while your competitors seem to effortlessly outperform you. The answer is using AI-optimized PPC campaigns. I’ve been managing PPC campaigns for over a decade, and I can […]
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