Ever feel like you’re always playing catch-up with SEO? You optimize a page, publish great content, then, all of a sudden, an algorithm update changes everything. Or worse, you finally rank for a keyword right as the trend starts to fade. What if you could see what’s coming next in search before your competitors do? […]
Want to track your own custom data in Google Analytics 4 (GA4)? With Google Analytics custom dimensions, you can measure all kinds of “extra” data that GA4 doesn’t track by default. We’ve used custom dimensions ourselves to unlock insights that weren’t available out of the box. For example, we’ve tracked which of our blog authors […]
Understanding user behavior on your website isn’t just about knowing how many people visit. It’s about discovering the actual journeys they take, where they get stuck, and what drives them to convert or leave. After analyzing countless user paths across client websites over the past several years, we’ve found that the GA4 path exploration report […]
You’re spending hundreds or thousands of dollars on PPC ads every month, but your PPC conversion rates are disappointing. Every click costs money, yet most visitors leave without taking action. This frustrating reality affects countless businesses running pay-per-click campaigns. The difference between a mediocre 2% conversion rate and an excellent 8% rate can mean the […]
Collecting user feedback from your ideal customer is, hands down, the most straightforward road to business success. I’ve been helping businesses optimize their WordPress websites for over a decade, and this single truth has transformed every site I’ve worked on. When I started asking my visitors what they actually thought instead of guessing, my conversion […]
After spending years optimizing WordPress sites for clients ranging from small businesses to enterprise companies, I’ve learned that website speed can literally make or break your online success. The difference between a 2-second and 5-second load time isn’t just three seconds – it’s often the difference between a sale and a lost customer. In my […]
Running PPC campaigns manually feels like trying to solve a 1,000-piece puzzle while blindfolded. You’re managing countless keywords, adjusting bids around the clock, and creating endless ad variations—all while your competitors seem to effortlessly outperform you. The answer is using AI-optimized PPC campaigns. I’ve been managing PPC campaigns for over a decade, and I can […]
I know firsthand how confusing it can be to set up AMP tracking and get accurate analytics data from your Accelerated Mobile Pages. After Google officially announced GA4 support for AMP in June 2024, the tracking landscape changed significantly, but many site owners are still struggling to set it up. In this comprehensive guide, I’ll […]
Setting up Google Analytics custom event tracking in WordPress feels overwhelming when you’re staring at complex code snippets and confusing Google Tag Manager configurations. I’ve been there, spending hours trying to figure out why my button clicks weren’t showing up in reports, only to discover I’d missed one tiny parameter. But here’s what I’ve learned […]
PPC campaign optimization has become the difference between profitable advertising and wasted ad spend. With digital advertising costs rising and competition intensifying, simply launching campaigns and hoping for the best no longer works. This matters because when correctly optimized, pay-per-click (PPC) advertising returns $2 for every $1 spent—a 200% ROI—on average. Yet most advertisers never […]
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