User Behavior Analytics: Tools, Key Metrics & More

User Behavior Analytics: Tools, Key Metrics & More

Ever feel like you’re playing a guessing game with your website? You know your visitors are on your site, clicking around, but what are they actually doing? And, more importantly, how can you use that information to grow your business? Enter user behavior analytics—the secret sauce to understanding your audience and amping up your website’s […]

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How to Set up eCommerce Google Ads Conversion Tracking

How to Set Up eCommerce Google Ads Conversion Tracking

Do you want to track the return on investment (ROI) for paid advertising on your online store? Setting up eCommerce Google Ads conversion tracking for your website is essential if you want to measure the ROI from your ad campaigns. In this article, we’ll show you how to set up Google Ads conversion tracking on […]

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Organic Search in Google Analytics: Quick-Start Guide

Organic Search in Google Analytics: Quick-Start Guide

Looking to learn about organic search in Google Analytics? Welcome to our quick-start guide to Google Analytics organic search! Organic search is such an important traffic channel for your website. When you can attract the right visitors through the organic search channel, you can bring in traffic that’s ready to convert to leads or customers. […]

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Top User Engagement Metrics

Top 5 Website User Engagement Metrics in Google Analytics (GA4)

Every visitor to your website arrives with a purpose and expectation. Whether they found you through a Google search, a link from another site, an email, or any other channel, they’re seeking something specific. But did they find what they were looking for? To answer this crucial question, you’ll need to dive into your user […]

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21 Effective eCommerce Conversion Optimization Tactics

21 Effective eCommerce Conversion Optimization Tactics

Are you struggling with low sales on your eCommerce site and wondering how to boost your conversion rates? eCommerce conversion optimization is crucial for the success of your online business because your revenue depends on how well your site converts visitors into customers. In this article, we’ll explore 21 proven tactics for eCommerce conversion optimization. […]

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16 Content Marketing Metrics That Matter the Most

16 Content Marketing Metrics That Matter the Most

Are you wondering what content marketing metrics you should monitor to ensure your strategy is successful? Content marketing metrics are essential for understanding the impact of your content. Tracking these metrics helps you see what works, find ways to engage your audience better, and grow your business. In this article, we’ll cover 16 content marketing […]

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The Beginner’s Guide to Search Engine Visibility

What is search engine visibility? Search engine visibility is crucial for the success and growth of your website. Ensuring your site reaches as many people in your target audience as possible can help boost your business growth and increase your sales. This is what search engine visibility is all about. In this article, we’ll define […]

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Google Analytics Organic Shopping: Beginner's Guide

Google Analytics Organic Shopping: Beginner’s Guide

Running an eCommerce business comes with a lot of really important numbers to try to keep track of. You also need to understand the significance of those metrics so that you can figure out how to grow your business. One metric that you might not know much about yet is organic shopping traffic in GA4. […]

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Monster Insights vs Google Tag Manager - What's the difference?

MonsterInsights vs Google Tag Manager – What’s the Difference?

Are you wondering what the difference is between MonsterInsights and Google Tag Manager? While both tools can be used to track user activity on your website, they’re very different tools. In this article, I’ll go over what they are, how they’re different, and how to use them both correctly. To understand the differences between MonsterInsights […]

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