Top User Engagement Metrics

Top 5 Website User Engagement Metrics in Google Analytics (GA4)

Every visitor to your website arrives with a purpose and expectation. Whether they found you through a Google search, a link from another site, an email, or any other channel, they’re seeking something specific. But did they find what they were looking for? To answer this crucial question, you’ll need to dive into your user […]

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21 Effective eCommerce Conversion Optimization Tactics

21 Effective eCommerce Conversion Optimization Tactics

Are you struggling with low sales on your eCommerce site and wondering how to boost your conversion rates? eCommerce conversion optimization is crucial for the success of your online business because your revenue depends on how well your site converts visitors into customers. In this article, we’ll explore 21 proven tactics for eCommerce conversion optimization. […]

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16 Content Marketing Metrics That Matter the Most

16 Content Marketing Metrics That Matter the Most

Are you wondering what content marketing metrics you should monitor to ensure your strategy is successful? Content marketing metrics are essential for understanding the impact of your content. Tracking these metrics helps you see what works, find ways to engage your audience better, and grow your business. In this article, we’ll cover 16 content marketing […]

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The Beginner’s Guide to Search Engine Visibility

What is search engine visibility? Search engine visibility is crucial for the success and growth of your website. Ensuring your site reaches as many people in your target audience as possible can help boost your business growth and increase your sales. This is what search engine visibility is all about. In this article, we’ll define […]

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Google Analytics Organic Shopping: Beginner's Guide

Google Analytics Organic Shopping: Beginner’s Guide

Running an eCommerce business comes with a lot of really important numbers to try to keep track of. You also need to understand the significance of those metrics so that you can figure out how to grow your business. One metric that you might not know much about yet is organic shopping traffic in GA4. […]

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Monster Insights vs Google Tag Manager - What's the difference?

MonsterInsights vs Google Tag Manager – What’s the Difference?

Are you wondering what the difference is between MonsterInsights and Google Tag Manager? While both tools can be used to track user activity on your website, they’re very different tools. In this article, I’ll go over what they are, how they’re different, and how to use them both correctly. To understand the differences between MonsterInsights […]

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What is Cornerstone Content? Plus How to Create It

How to Create Cornerstone Content That Ranks

If you follow along with SEO news and best practices, you might have seen the term “cornerstone content” used. It sounds like a fancy SEO term, but what does it actually mean? And how do you create cornerstone content? There are many SEO tips and tactics out there, and it can take effort to figure […]

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Digital Marketing Analytics: Beginner's Guide

Digital Marketing Analytics: Beginner’s Guide

If you’re in the digital marketing space (or want to learn how to be), it’s incredibly important to understand digital marketing analytics. Digital marketing analytics gives you all the data you need to see how your business or organization is doing online. Plus, without digital marketing data, you’d have a really hard time making the […]

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15 Content Repurposing Tips to Boost Website Traffic

15 Content Repurposing Tips to Boost Website Traffic

Are you tired of having to constantly come up with new content ideas to keep your website and social media feeds fresh? I get it; keeping everything updated can feel like a never-ending task! Especially if you’re a small business, it’s tough to find the time and resources to keep creating top-tier content. That’s why […]

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