Do you want to know how to add a popup on WordPress? Popups are incredibly useful for gathering visitors’ contact info, presenting special offers and sales, registering users for events, and more. If you have a WordPress website, you should seriously consider adding popups as part of your sales and marketing strategies. What is a […]
10 Best Ways to Learn Google Analytics: Courses, Training, and More
Are you ready to learn Google Analytics but are unsure where to begin or which resources to use? With the large number of options out there for learning Google Analytics, it can be really hard to choose the training or course that’s right for you. Here’s the good news: whether you prefer structured training or […]
Google Analytics Tracking ID (Measurement ID): Complete Guide
Do you need help with your Google Analytics tracking ID (Measurement ID)? It can be confusing to figure out what your tracking ID is, where to find it, what you need it for, and how to install it correctly on your website. If this little string of characters has you puzzled, you’re not alone. Many […]
How to Set Up Google Analytics Email Tracking (4 Easy Steps)
How do you measure success in your email marketing campaigns? Do you know which email messages and links drive the most traffic and the most conversions? With Google Analytics email tracking, you can figure that out. To track your emails in Google Analytics, you’ll create a unique tracking link for each of your URLs. Using […]
User Behavior Analytics: Tools, Key Metrics & More
Ever feel like you’re playing a guessing game with your website? You know your visitors are on your site, clicking around, but what are they actually doing? And, more importantly, how can you use that information to grow your business? Enter user behavior analytics—the secret sauce to understanding your audience and amping up your website’s […]
How to Set Up eCommerce Google Ads Conversion Tracking
Do you want to track the return on investment (ROI) for paid advertising on your online store? Setting up eCommerce Google Ads conversion tracking for your website is essential if you want to measure the ROI from your ad campaigns. In this article, we’ll show you how to set up Google Ads conversion tracking on […]
Organic Search in Google Analytics: Quick-Start Guide
Looking to learn about organic search in Google Analytics? Welcome to our quick-start guide to Google Analytics organic search! Organic search is such an important traffic channel for your website. When you can attract the right visitors through the organic search channel, you can bring in traffic that’s ready to convert to leads or customers. […]
Top 5 Website User Engagement Metrics in Google Analytics (GA4)
Every visitor to your website arrives with a purpose and expectation. Whether they found you through a Google search, a link from another site, an email, or any other channel, they’re seeking something specific. But did they find what they were looking for? To answer this crucial question, you’ll need to dive into your user […]
Translating Data Into Action: A Travel Blog + MonsterInsights Case Study
Here at MonsterInsights, we’re all about providing businesses with the data-driven insights they need to grow. Many of our users, though, install our plugin and love the reports they get but have a harder time translating that data into actionable growth ideas. How exactly can you use the insights found in your MonsterInsights dashboard reports […]
21 Effective eCommerce Conversion Optimization Tactics
Are you struggling with low sales on your eCommerce site and wondering how to boost your conversion rates? eCommerce conversion optimization is crucial for the success of your online business because your revenue depends on how well your site converts visitors into customers. In this article, we’ll explore 21 proven tactics for eCommerce conversion optimization. […]