Are you starting to research the best SEO plugins for WordPress and wondering which ones will be best for your website? Adding the right set of SEO plugins and tools to your WordPress website is the easiest way to get more organic traffic from search engines like Google. Even beginners without a lot of experience […]
What is Google Ads + How Does Google Ads Work?
Do you want to boost your website traffic and grow your business using Google Ads, but you don’t know how or where to start? You’re not alone. Many business owners and marketers are intrigued by Google Ads’ potential yet overwhelmed by its complexity. Google Ads is the go-to platform for online paid advertising, and with […]
How to Add a Popup on WordPress (3 Easy Ways)
Do you want to know how to add a popup on WordPress? Popups are incredibly useful for gathering visitors’ contact info, presenting special offers and sales, registering users for events, and more. If you have a WordPress website, you should seriously consider adding popups as part of your sales and marketing strategies. What is a […]
10 Best Ways to Learn Google Analytics: Courses, Training, and More
Are you ready to learn Google Analytics but are unsure where to begin or which resources to use? With the large number of options out there for learning Google Analytics, it can be really hard to choose the training or course that’s right for you. Here’s the good news: whether you prefer structured training or […]
Google Analytics Tracking ID (Measurement ID): Complete Guide
Do you need help with your Google Analytics tracking ID (Measurement ID)? It can be confusing to figure out what your tracking ID is, where to find it, what you need it for, and how to install it correctly on your website. If this little string of characters has you puzzled, you’re not alone. Many […]
How to Set Up Google Analytics Email Tracking (4 Easy Steps)
How do you measure success in your email marketing campaigns? Do you know which email messages and links drive the most traffic and the most conversions? With Google Analytics email tracking, you can figure that out. To track your emails in Google Analytics, you’ll create a unique tracking link for each of your URLs. Using […]
User Behavior Analytics: Tools, Key Metrics & More
Ever feel like you’re playing a guessing game with your website? You know your visitors are on your site, clicking around, but what are they actually doing? And, more importantly, how can you use that information to grow your business? Enter user behavior analytics—the secret sauce to understanding your audience and amping up your website’s […]
How to Set Up eCommerce Google Ads Conversion Tracking
Do you want to track the return on investment (ROI) for paid advertising on your online store? Setting up eCommerce Google Ads conversion tracking for your website is essential if you want to measure the ROI from your ad campaigns. In this article, we’ll show you how to set up Google Ads conversion tracking on […]
Organic Search in Google Analytics: Quick-Start Guide
Looking to learn about organic search in Google Analytics? Welcome to our quick-start guide to Google Analytics organic search! Organic search is such an important traffic channel for your website. When you can attract the right visitors through the organic search channel, you can bring in traffic that’s ready to convert to leads or customers. […]
Top 5 Website User Engagement Metrics in Google Analytics (GA4)
Every visitor to your website arrives with a purpose and expectation. Whether they found you through a Google search, a link from another site, an email, or any other channel, they’re seeking something specific. But did they find what they were looking for? To answer this crucial question, you’ll need to dive into your user […]